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Theme : Competitive advantage

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08 Oct 2015

The staircase approach at Mckinsey & Company ? To increase competitive advantage

Essay - 2 pages - Management

McKinsey & Company suggest seven staircases that companies use to grow. In athletic management, improvement is constant since individuals usually join the profession with limited resources and experience, but with visions of greatness. The Athletics management firm that I work for was initially...

24 Mar 2015

Competitive Advantage in business: Organizational Structures value

Case study - 3 pages - Business strategy

The firm (organization) is an entity that exists primarily to make profits through the provision of commodities (both goods and services) to the market (consumers). The existence of the firm is born out of specialization in production and the pertinent risk of incomplete contracts in delivery of...

17 Oct 2014

Marketing Strategies Helping UK Firms Achieve Competitive Advantage in Ghana

Case study - 15 pages - Educational studies

The participants of the survey were employees and managers of Cadbury Ghana Ltd and Nestle Ghana Ltd. We collected data from both companies to get a full overview of the cocoa industry in Ghana and challenges international firms need to face, due to the increased legislation. The two company...

12 Dec 2014

DHL Express Competitive Advantages

Case study - 2 pages - Management

DHL Worldwide Express is a good example that helps illustrate the dynamics of the international air express industry and how the market is growing in the Middle East and Asia Pacific regions (Diego, 1999). It demonstrates how DHL and its competitors have embraced latest technologies, reviewed...

05 Apr 2013

Offshore outsourcing offering competitive advantage: Case study research on Intuit Corporation

Case study - 19 pages - Management

Corporations today are operating in increasingly competing markets, facing strong pressures from stakeholders to operate more effectively and efficiently (Baloh et al., 2008). The competitive dynamics in large number of industries are changing too, making it difficult for firms to develop...

25 Mar 2011

Competitive Advantage of France in Haute Couture

Market study - 10 pages - Business strategy

What does "Haute Couture" mean? "Haute couture" is a French term, which means high fashion. This expression refers to the elegance and taste of clothing (P. Paccaud, 2004). France - and particularly Paris - can be considered the birthplace of fashion. It is the largest fashion center of the...

16 Mar 2011

Competitive Advantage of Wine Industry in France

Thesis - 10 pages - Economy general

According to Michael Porter, any economic analysis should consider non-quantifiable data. He criticizes the lack of comprehensiveness from the the majority of today's economists regarding the evaluation of competitiveness of industries (Porter, 1990). The Diamond Model of Michael Porter for...

29 Sep 2010

How Can Outsourcing to Emerging Markets Be Used to Gain Competitive Advantage?

Essay - 4 pages - Economy general

Since the fall of the Berlin wall in 1989, the world has become more globalised than ever (Global Policy, 2003). This globalisation has changed the world and especially the economic and business structure of emerging countries. Outsourcing is ‘a contractual delegation to an outside...

29 Sep 2010

How Can Outsourcing to Emerging Markets Be Used to Gain Competitive Advantage? - published: 29/09/2010

Market study - 5 pages - Economy general

Today, the outsourcing strategy is often implemented to create a competitive advantage over rivals. Businesses now look to achieve sustainable competitive advantages in each step of their supply chain. Outsourcing in emerging countries has become the solution in...

29 Sep 2010

Ryanair, a model of competitive advantage?

Case study - 8 pages - Services marketing

Globalization is the "name for the process of increasing the connectivity and interdependence of the world's markets and businesses" ( The internationalization of trade gives to worldwide companies opportunities to grow, increase their market share and become more...

29 Sep 2010

Business strategy: How Dell Computer uses technology to gain competitive advantage and keep its leader position on the PC market ?

Case study - 22 pages - Business strategy

When Dell's CEO, Michael S. Dell and President, Kevin B. Rollins met in the fall of 2001, they were confident that the company was recovering from the global crash of personal computer (PC) sales. In fact, Dell is the master at selling PCs directly and bypassing middlemen and thus delivers PCs...

29 Sep 2010

Easyjet competitive advantage

Case study - 9 pages - Services marketing

The objective of the report is to bring out the competitive advantages of EasyJet through an in-depth analysis of EasyJet, its main competitor Ryanair and its environment. In the later part of the report, we will demonstrate these competitive advantages. The report...

16 Jan 2009

Radio frequency identification (RFID). Hudson Bay Company's next great competitive advantage

Essay - 17 pages - Business strategy

The hype around Radio Frequency Identification (RFID) technology - a revolutionary information-gathering method whereby information in a tag can be read from up to 300 feet away - has caught the attention of many retailers in North America. Retailers such as Wal-Mart and Tesco (in the U.K) have...

15 Jan 2009

Cultural diversity is a source of competitive advantage. Discuss

Essay - 4 pages - Business strategy

« To succeed internationally, we need to understand the cultures of the world; and we have all the cultures of the world represented right here - a tremendous competitive advantage. » ? Ernest Thompson, Proctor and Gamble Nowadays, globalisation, which is a phenomenon mainly...

11 May 2009

Do Porter's ideas on national competitive advantage: Which specific nations have achieved economic success?

Thesis - 5 pages - Economy general

National competitiveness is one of the most important economic concepts as it outlines as to how a nation can grow and succeed by utilizing its competitiveness. Competitiveness, therefore refers to the concept of how a nation produces its goods and services- the relative efficiency of producing...

05 Feb 2006

Cultural diversity is a source of international competitive advantage. Critically evaluate

Thesis - 8 pages - Management

Most of companies employ people from different culture and want to manage them in order to use in the best way as possible this diversity. The management of this kind of workers must be adapted. To become a real international competitive advantage, cultural diversity in the company...

04 May 2022

Competitive analysis of the aerospace industry - Boeing and Airbus

Case study - 6 pages - Brand management

One of the main challenges in all industries is rival companies, and it is critical to the survival of a company to consider its rivals competitive actions. In this report, we investigate the competitive rivalry between the two giants of the aviation industry, Airbus and Boeing, to...

11 Oct 2021

Example of a competitive benchmark - Fast food restaurants

Case study - 8 pages - Marketing theories

Marketing and competitor analysis play an increasingly important role in the life of businesses. Indeed, regardless of the sector, they are subject to very strong competition, and it is necessary to adapt to obtain the best results and always be more competitive. But developing effective...

25 Mar 2015

Competitive Forces, The Five, That Shape Strategy - Harvard Review

Case study - 3 pages - Educational studies

Michael E. Porter's article “How Competitive Forces Shape [Business] Strategy” was first published by Harvard Review in 1979 and the economist and associate professor's article revolutionized the strategy field. The article explains how the five main competitive forces...

06 Nov 2014

An analysis of Ryanair competitiveness

Case study - 7 pages - Business strategy

This report illustrates an analysis of Ryanair competitiveness, adaptation to the macro-level factors in the United Kingdom and factors contributing to its current success. Initially, the Porter's five-force model entails analysis of the threat posed by buyers, suppliers, industrial rivalry,...

18 Aug 2014

E-Learning in education-role, applicability, and advantages

Case study - 4 pages - Educational studies

Despite limitless opportunities, the field of education has remained painfully stagnated in usage of technology. The stagnation is so sticking that there are few differences between the classrooms and approaches today and 20 years ago. However, the area has started to advance, and e-learning has...

29 Sep 2009

Delocalization: Advantages, inconveniences and consequences

Thesis - 10 pages - Business strategy

Economic delocalization is a transfer of activities, of capital and of employment in areas of a country or of the world which have competitive advantages. Delocalization consists of separating fabrication areas and transformation products areas of consummation country. The...

29 Sep 2010

Benetton group: The evolution of a network to face global competition

Case study - 11 pages - Management

Benetton's story has started in the 1950s from the "idea of color?. The family holding group has been established in 1965. Over the ongoing decade, the first factory and 1000 shops opened worldwide. Benetton has grown through a unique network organization which is flexible and innovative, as...

29 Nov 2010

The continued dominance of Dell in the the highly competitive technological world

Essay - 6 pages - Business strategy

Founded in 1984 by Michael Dell, Dell Computer Corporation created an innovative concept by placing the customer at the center of the business organization. In 1998, the company set up a direct sales model, allowing it to establish itself quickly and successfully in the computer industry. Indeed,...

27 Nov 2006

Why is China so competitive? Measuring and explaining China's competitiveness

Essay - 36 pages - Economy general

In the first part of our paper we will present the theoretical background of the international trade. We will begin with the description of the evolution of the comparative advantage theories, and then continue with the competitive advantage theory. On this point it is...

15 Jun 2012

Volkswagen group- China's analysis in competitive strategy

Case study - 20 pages - Business strategy

Chinas automotive industry growth reflects on China's economy, with it being one of the most dynamic and promising industries in the country. Volkswagen Group entered the Chinese economy thirty years ago, and therefore played an important role in shaping this industry. After giving the reader a...

06 Apr 2009

A description of the three types of market: Monopolistic, oligopolistic and competitive

Thesis - 10 pages - Economy general

Monopolistic markets lie between pure perfect competition and pure monopoly. Within this type of market a firm's product will differ to that of its rivals, the difference may only be small (for example the packaging may be slightly different), or there could be a big difference. The various firms...

22 Jan 2010

Analyzing outsourcing: Advantages and disadvantages

Thesis - 23 pages - Business strategy

The financial crisis has been spreading across the globe. Companies have been using their best strategy to survive and stay off the competition. With the expenses and costs on the rise and growing pressure from competition to keep the prices low, companies believe that outsourcing is the only...

07 Apr 2010

Empirical study on effect of quality management on competitive performance in manufacturing companies: International perspective

Thesis - 11 pages - Management

This paper presents results of an empirical analysis on quality management and its impact on competitive performance. These results have been derived from the third round survey conducted during 2003 and 2004 under the framework of High Performance Manufacturing Project. After presenting a...

24 Mar 2009

Strategies for global competitiveness

Thesis - 6 pages - Business strategy

Successful companies develop strategies for doing business in emerging markets that are different from those they use at home and often find novel ways of implementing them, too. Once a company has identified the market space it wishes to target, it's time to look more specifically at how to...