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Theme : Competitive environment

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29 Sep 2010

Competitive Environment Analysis : Haagen- Dazs

Case study - 24 pages - Business strategy

Since it was created in the early 1920s, Häagen-Dazs has become a strong and powerful brand, and is well established in the ice cream market. The company has made quality and originality its motto. Its philosophy is also based on the same principles: 'Find the purest and the finest...

17 May 2009

Starbucks France governance: Competitive environment analysis

Thesis - 2 pages - Management

“Corporate governance is the set of processes, customs, policies, laws and institutions affecting the way a corporation is directed, administered or controlled.” It is made to control the decision-making power of executives so they do not have as a matter of priority their own...

12 May 2009

Competitive environment analysis: H&M

Thesis - 8 pages - Services marketing

We chose to write our report about H&M for many different reasons. First of all, even if we focus on the French market, the fact that H&M is a global brand, operating from nearly everywhere in the world, both made us sure that we would have to analyze a very strong and efficient strategy, and to...

30 May 2009

A study on the competitive environment in the retail market

Tutorials/exercises - 39 pages - Services marketing

The Indian retail industry is now beginning to evolve in the line with the transformation that has swept other large economies. There is a change a foot in Indian retail too, the liberalization of the consumer goods industry initiated in the mid-80's and accelerated through the 90's has begun to...

06 Nov 2014

An analysis of Ryanair competitiveness

Case study - 7 pages - Business strategy

This report illustrates an analysis of Ryanair competitiveness, adaptation to the macro-level factors in the United Kingdom and factors contributing to its current success. Initially, the Porter's five-force model entails analysis of the threat posed by buyers, suppliers, industrial rivalry,...

24 Mar 2015

Competitive Advantage in business: Organizational Structures value

Case study - 3 pages - Business strategy

The firm (organization) is an entity that exists primarily to make profits through the provision of commodities (both goods and services) to the market (consumers). The existence of the firm is born out of specialization in production and the pertinent risk of incomplete contracts in delivery of...

27 Oct 2023

The Maltese Business Environment - Magro Brothers Group of Companies

Case study - 10 pages - Business strategy

Magro Brothers Group of Companies was founded in 1916 by three brothers and their father. As the father already was a leading general provision merchant with experience, the company grew really fast. In 1934, the Magro family established the first tomato processing plant and launched the first...

25 Mar 2015

Competitive Forces, The Five, That Shape Strategy - Harvard Review

Case study - 3 pages - Educational studies

Michael E. Porter's article “How Competitive Forces Shape [Business] Strategy” was first published by Harvard Review in 1979 and the economist and associate professor's article revolutionized the strategy field. The article explains how the five main competitive forces...

29 Mar 2016

Analysis of the investment environment of UK with regard to the Nelly Capital business

Essay - 6 pages - Business strategy

Traditionally, the investment climate in a country or in the world refers to the prevailing financial and economic conditions that affect the investors in a place. In this case, an investor is an individual or institution that is willing to lend money to an operating business in order to get a...

12 Dec 2014

DHL Express Competitive Advantages

Case study - 2 pages - Management

DHL Worldwide Express is a good example that helps illustrate the dynamics of the international air express industry and how the market is growing in the Middle East and Asia Pacific regions (Diego, 1999). It demonstrates how DHL and its competitors have embraced latest technologies, reviewed...

16 Jan 2015

Foreign Direct Investment (FDI) - Globule business environment

Case study - 3 pages - Educational studies

Foreign Direct Investment (FDI) has been traditionally defined to mean a firm or a corporation from one nation investing physically into building a manufacturing factory in another country. The direct investment in physical structures such as buildings and equipments distinguishes FDI from...

15 Jun 2012

Volkswagen group- China's analysis in competitive strategy

Case study - 20 pages - Business strategy

Chinas automotive industry growth reflects on China's economy, with it being one of the most dynamic and promising industries in the country. Volkswagen Group entered the Chinese economy thirty years ago, and therefore played an important role in shaping this industry. After giving the reader a...

29 Sep 2010

Easyjet competitive advantage

Case study - 9 pages - Services marketing

The objective of the report is to bring out the competitive advantages of EasyJet through an in-depth analysis of EasyJet, its main competitor Ryanair and its environment. In the later part of the report, we will demonstrate these competitive advantages. The report reveals...

10 Jan 2011

SABMiller: Strategy behind the success in a hostile environment

Case study - 13 pages - Business strategy

There are very few South African companies that can boast of a history of 100 years. Despite this situation, SABMiller crossed the twentieth century in a country whose political system has a disastrous influence on the development of the local companies. The strategy carried out by SAB enabled...

27 Jul 2010

Porter's competitive analysis

Thesis - 6 pages - Management

The competitive analysis is based on a wealth of information which is collected and processed. First there is information about the company itself, its strengths and weaknesses, but also on its environment. It is therefore an internal analysis and an external review. The analysis...

21 May 2012

Does competition affect social preferences in the context of a bargaining game? Discuss

Case study - 3 pages - Business strategy

This essay argues that competition has an effect on social preferences. Two playered bargaining game is called as an ultimatum game(UG).The results of which are compared to the results of experiments in which there are more than two players, where competition exists. References to agents as...

06 May 2010

Sensitivity based approach for congestion management in deregulated environment

Thesis - 5 pages - Electronics, mechanics, engineering & technology

This paper proposes a sensitivity based approach for congestion management in deregulated environment. The congestion management problem is formulated to minimize the cost of re-dispatching the participating generators subject to operational and security constraints and considering the...

03 Mar 2011

The market of the French wine and international competition

Market study - 38 pages - Services marketing

For a long time, France was called the "wine country", and the reference country in terms of production and consumption of wine. However, this world leader has seen the market eroding in recent years. Export volumes and domestic consumption are declining. The main reason that could explain this...

26 Feb 2009

The key international management issues of present day global business environment

Thesis - 6 pages - Management

The management of international organizations is definitely different from the management of domestic organizations because an ‘organizations conducting business across borders must deal with the complexities of three different types of environment: domestic environment,...

24 Aug 2009

Critical evaluation of the international business environment

Case study - 5 pages - Management

The more closely the management of an international company can align its comparative advantage with a source or destination country's competitive advantage, the more conveniently it can achieve and maintain its overall business objectives. Management of international business demands...

29 Sep 2010

Competition between European football clubs - published: 29/09/2010

Case study - 25 pages - Business strategy

In Europe, the economical competition is as relentless as the sport competition between professional football clubs and this fight is clearly unequal between the big and small clubs. How can we explain the competitive differences between the best French football club and the best clubs of...

29 Sep 2010

Green marketing - How to integrate environment inside companies?

Dissertation - 81 pages - Ecology & environment

Sustainable development has become an established phenomenon. Society is becoming increasingly environmental conscious, this has even been used as an electoral argument. Environmental protection is due to a movement introduced jointly by the population at large and the NGOs through a governmental...

27 Jan 2011

Competition between European football clubs

Dissertation - 37 pages - Management

In Europe, the economic competition is as fierce as the sporting competitions that engage among the professional football clubs, and this fight is somewhat uneven between very large European professional clubs and other smaller clubs. How can we explain the differences in competitiveness between...

24 Mar 2009

Strategies for global competitiveness

Thesis - 6 pages - Business strategy

Successful companies develop strategies for doing business in emerging markets that are different from those they use at home and often find novel ways of implementing them, too. Once a company has identified the market space it wishes to target, it's time to look more specifically at how to...

29 Sep 2010

Benetton group: The evolution of a network to face global competition

Case study - 11 pages - Management

Benetton's story has started in the 1950s from the "idea of color?. The family holding group has been established in 1965. Over the ongoing decade, the first factory and 1000 shops opened worldwide. Benetton has grown through a unique network organization which is flexible and innovative, as...

30 May 2009

Competitive research on market size of cigarette brands

Tutorials/exercises - 33 pages - Business strategy

The cigarette industry in India is dominated by 4 players - ITC, Godfrey Phillips, VST (also a BAT affiliate) and GTC. These four companies together control almost 99% of the market. The cigarette industry faces competition mainly from the unorganized sector 'bidi' manufacturers, who are...

29 Sep 2010

Haribo: keeping competitive in the candy industry

Case study - 16 pages - Business strategy

When we target the European audience, particularly the French one can commonly relate to them through a Haribo. Well the questions that now boil down is about knowing and tasting a Haribo sweet. A hypothesis is drawn with respect to the French in particular who are well versed with the taste of...

27 Nov 2006

Why is China so competitive? Measuring and explaining China's competitiveness

Essay - 36 pages - Economy general

In the first part of our paper we will present the theoretical background of the international trade. We will begin with the description of the evolution of the comparative advantage theories, and then continue with the competitive advantage theory. On this point it is important to mention...

22 Nov 2010

Strategy management : Competition and cooperation in the Network level strategy

Thesis - 3 pages - Business strategy

According to Bob De Wit and Ron Meyer, global strategy can be divided in three parts: process, content and context. These can be recognized in all business situations in relation to managers. The strategy process is defined as a set of essential questions about the business as a whole. In these...

03 Apr 2012

Strategy and competitive analysis of L'Atelier Des Chefs

Essay - 7 pages - Business strategy

The mission of L'Atelier Des Chefs is to invent new ways to cook, that can be accessible for all who love cooking and have passion for it. For individual customers and professionals too, cooking classes are taught by top chef of famous French restaurants, and adapted at their level. Indeed, with...