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02 Aug 2021

Entrepreneurship and Lean Startup

Course material - 8 pages - Startup, entrepreneurship

The word entrepreneurship was originally used for people who "take on the risk" between buyers and sellers. Later the word was used for those who undertake a task or start a new business venture - "The process of turning an idea into a business". - "Entrepreneurs assemble and then...

05 Oct 2021

Entrepreneurship: How to Run a Market Study

Practical guide - 4 pages - Startup, entrepreneurship

Creating any company requires a market study done by entrepreneurs for a better understanding of the market they are willing to enter. This understanding of the market will give entrepreneurs the ability to easily convince their future investors. The efficiency of a market study is based on its...

12 Aug 2014

Concepts of Hayagreeva Rao in his social entrepreneurship book, Market Rebels

Case study - 2 pages - Business strategy

This paper explains brief review of the concepts of Hayagreeva Rao in his social entrepreneurship book, Market Rebels: How activists Make or Break Radical innovation. Hayagreeva brings about the idea of market rebels as the group of people whose actions in the economic field have...

21 Feb 2014

An opportunity for entrepreneurship within Antoniou Restaurant Industry

Case study - 5 pages - Management

Antonius restaurant industry located at Cabo San Lucas in Mexico generated over $1.34 billion in sales in 2012. Cabo San Lucas is one of the most beautiful cities in Mexico with several tourism sites. Due to its increasing significance as the spa destination with a great variety of sites of...

02 Aug 2013

Entrepreneurship: Case studies

Case study - 3 pages - Management

Patients like me practices execution excellence in a number of ways. First, there is the comprehensive experience profile of the staff for instance in terms of the knowledge in different areas such as sales, marketing, product development etc. Secondly, there is also the leadership as well as the...

09 Jul 2012

Ethnic entrepreneurship

Case study - 13 pages - Business strategy

The recent growth of new ethnic populations in Western societies raised lots of issues. In fact, the ethnic activity is not any more a question of historic interest; nor is it the concern of the company. Because new ethnic populations grew at the same time as Western economies, they are in a...

24 Oct 2011

Innovation and Entrepreneurship

Thesis - 5 pages - Management

In the absence of further fiscal and monetary stimulus, how would an appreciation of the issues surrounding innovation and entrepreneurship help the government achieve its aim of boosting the growth rate of the UK economy? Economic growth is a main point in nowadays' economic stakes....

29 Sep 2010

A general theory of entrepreneurship, the individual-opportunity nexus by Scott Andrew Shane

Essay - 15 pages - Services marketing

Although entrepreneurship concerns a large part of the working population, contributes to the economic growth in an important way and has proved to be of interest to a great percentage of the academic world, there hasn't yet been a complete study that develops every aspect of this...

29 Sep 2010

Corporate Entrepreneurship of Steve Jobs

Case study - 9 pages - Management

During the seminar, we used different case studies of the US management and leadership in applying theoretical concepts. In this assignment, I have chosen to analyze the CEO of the company Apple because of its particular way to lead the company that he created. Steve Jobs was trained as an...

29 Sep 2010


Essay - 8 pages - Management

Being an entrepreneur is more about doing something what one loves and especially something which can bring creativity, innovation and change. Over the last twenty years, entrepreneurship has been viewed mostly as the action of starting a new business and nothing more than it but a lot of...

29 Sep 2010

Innovation and Entrepreneurship: Natoora

Case study - 5 pages - Services marketing

Natoora is a French company which aims to source and supply top quality foods carefully chosen by expert selectors (meat, fruits, dairy, fishmongs, drinks, vegetables etc). A top local producers' network is built in each country or city, so as to supply the consumers with fresh biological...

22 Jan 2010

Entrepreneurship and innovation management: A case study of Apple

Case study - 9 pages - Business strategy

An individual's qualities as an entrepreneur are very important in the investigation of entrepreneurship since setting up a new firm is very much an individual decision. The entrepreneurial behavior to find a firm is triggered by the individuals' endowment, his social network, and the...

29 Sep 2010

The entrepreneurship within IKEA

Case study - 8 pages - Management

We have chosen to use Ikea as the company in which we will base the analysis of this case report. The Ikea has been chosen is because we believe that it is a company which stems from entrepreneurial activities right from the beginning of its existence, to the present day. Ikea is a worldwide...

12 Aug 2010

Case study: Entrepreneurship

Thesis - 8 pages - Business strategy

This paper compares the main Entrepreneurial Trait theories with the profile of a successful entrepreneur: Mr Ian Robertson. Using qualitative methods, Mr Robertson's entrepreneurial characteristics are established, analyzed and weighed against the attributes discussed in entrepreneurial...

29 Sep 2010

Synthèse de 'A General Theory Of Entrepreneurship: The Individual-opportunity Nexus

Book review - 22 pages - Management

L?entrepreneuriat est un point d?ancrage de notre société. De plus en plus de personnes sont engagées dans une activité entrepreneuriale. Mais, malgré le nombre d?études sur ce sujet, aucun savoir cohérent n?émerge. Pourquoi ? Le principal problème est l?absence d?étude globale sur...

29 Sep 2010

Corporate entrepreneurship: Nestle Nespresso case

Case study - 6 pages - Business strategy

Nestlé Nespresso is one of the fastest growing subsidiaries of the Nestlé group. The group includes many different brands of coffee. Among them, there are two very profitable entities: Nespresso and Nescafé. Although they are not the same company, they are owned by the same group, yet the...

06 Apr 2009

Entrepreneurship development and the education industry

Thesis - 4 pages - Educational studies

The education industry comprises all businesses and organizations that are primarily concerned with the provision of education. Deemed as a common channel to communicate with parents by some schools. The reality is: Mobile penetration is much higher and among the families which do not own or use...

14 Apr 2009

Entrepreneurship and the Indian retail industry

Thesis - 26 pages - Business strategy

In India the retail industry is large, and it will continue to grow. The industry has a huge appetite for investments and is already seeing a lot of action on that front. A large number of global retailers are eyeing to get a share of the Indian retail pie. This report aims to aid them. Global...

16 Jan 2009

Corporate entrepreneurship as a winning strategy

Essay - 7 pages - Business strategy

To survive and to enable continued growth in today's fast changing environment, large corporations need to continually renew themselves through new products and new businesses. In some instances this involves dealing with advanced technology. To illustrate this adaptation, I chose as an example...

16 Jan 2009

Corporate entrepreneurship: The case of Naturis

Essay - 10 pages - Services marketing

The study of Corporate Entrepreneurship (CE) is gaining increasing interest within the field of Entrepreneurship. Much research has been carried out, mainly focusing on identifying determinants and outcomes of CE. Scholars suggest that the term “corporate...

17 Aug 2022

Is it true that entrepreneurs should always regard venture capitalists as the enemy?

Essay - 4 pages - Finance

When it comes to Finance, Economics, Business or a similar domain, we often, in one way or another, see the intervention of concepts such as Entrepreneurship and Capital venture. These are two concepts that meet at a certain level when doing business. In fact, before defining the concepts,...

17 Jun 2021

How and why do effectual entrepreneurs use business plans?

Essay - 2 pages - Startup, entrepreneurship

The field of entrepreneurship has experienced remarkable progress over the past fifteen years. To begin with, there is a great amount of work that highlighted how the creation of new ventures opportunities can be discovered and exploited. The Theory of Effectuation, developed by Sara...

25 Jul 2022

How to manage people in this challenging environment?

Dissertation - 5 pages - Human resources

Over the years, motivated by the performance of companies such as Facebook, Google and Uber, many entrepreneurial-minded individuals began to bank on this business model because they envisioned the potential for profitability and the low initial apparent complexity of its structure. However, in...

25 Mar 2015

Know closer: merchandise

Case study - 3 pages - Management

Entrepreneur is someone who organizes, manages, and dare to risk to create new businesses and business opportunity, while entrepreneurship is a value that is manifested in the behavior of the resource base, propulsion, goals, tactics, tips, and business results. What is the purpose of...

07 Nov 2014

Bill Gates Entrepreneurial Activity

Case study - 16 pages - Management

The popular thinking of entrepreneurs in the recent past has often aimed at accomplishing what one wants by studying the opportunities and putting their strategies in shapes that work for them. Besides, entrepreneurs prefer embracing emerging opportunities through sheer persistence and setting...

30 Jan 2017

Investigation of the factors and forces that promote internationalization of firms - A case study of Wal-Mart stores Inc.

Case study - 67 pages - International marketing

The world is more independent in recent time more than ever and changes occur constantly. Due to such changes, most of the organizations with the potential to grow tend to take their operations to foreign countries away from their home country through internalization. The level at which a firm...

21 Aug 2014

Developing business skills

Case study - 4 pages - Business strategy

Every enterprise begins with an entrepreneur. Hence, the entrepreneur holds the key to the success or failure of a business. However, there is no definite definition of an entrepreneur. It can be a manager undertaking an activity. An entrepreneur can also be an agent of economic change with...

23 Jan 2015

What to expect from getting an Education?

Case study - 2 pages - Humanities/philosophy

In Scott Adams essay “How to get a real educate at college” led me to question if students have the skills needed to work in society. According to Arguments given by Scott Adams, Rebecca Mead, and Mark Schneider demonstrate how education is an institution where students graduate and...

29 Sep 2010

Why would Asterix and Obelix be a successful entrepreneurial founding pair?

Dissertation - 21 pages - Management

In this essay, our purpose is to prove that diversity in an entrepreneurial team often leads to success and that, reciprocally, failures may often be explained by the narrow-mindedness resulting from a too homogeneous partnership. When we talk about diversity, we talk about complementary...

28 Jun 2010

Setting up a business: A report

Thesis - 5 pages - Business strategy

We will examine both the formal and the informal aspects of an entrepreneurial exercise. The formal aspect deals with the creation of laws and the economic approaches to the standard financial and commercial profile of the contractor. The informal aspect is more subjective and refers to the...