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15 Aug 2022

UK Retail Fashion Industry Report - Missguided

Case study - 6 pages - Fashion and ready to wear marketing

While Missguided, which operates in the UK retail fashion industry, has managed to achieve competitiveness in the global fashion retail industry, its long-term survival and success is dependent on its effectiveness in responding to market changes. Gavinelli (2016)...

26 Jul 2013

Business model of Coco Chanel's fashion and design industry

Case study - 3 pages - Business strategy

Born on August 19, 1883 in Maine-et-Loire, France, Gabrielle Bonheur Chanel was raised in a poor family of 5 siblings that depended on the father's income as a clothes street vendor for sustenance. In 1895 when Chanel was 12 years of age, her mother Eugénie "Jeanne" Devolle died of a respiration...

05 Sep 2023

How did fashion contribute to women's emancipation?

Presentation - 2 pages - Sociology & social sciences

Innovative, shocking, empowering, fashion has always reflected the society in which it evolved. It had a huge role in the progress of women's place in society. The definition of progress is a forward or onward movement towards a destination. How did fashion contribute to...

28 Dec 2021

Sustainability in the Fashion and Apparel/Consumer Products Industries

Essay - 4 pages - Fashion and ready to wear marketing

Sustainability in global industries such as Fashion & Apparel, Consumer Products, and Food & Agriculture is a major subject of society. All of these industries face major sustainability-related problems and challenges that they need to overcome to protect the planet. Among these...

29 Mar 2016

How is technology improving sustainability in fashion ?

Essay - 7 pages - Management

From the literature review that was carried out, it was evident that sustainable technology that is environmentally friendly and will not lead to the extinction of any animal or plant species is requisite in these modern times as seen in Gwozdz, Netter, Bjartmarz, &Reisch (2013) research....

22 Jul 2015

Industrialization in Germany

Essay - 3 pages - Economy general

This research paper analyzes various aspects of the German economy, tracing its development from the early nineties to the present. The country is an economic powerhouse which has spurred over the years to advance from its financial troubles to become one of the worlds' best-performing...

18 Aug 2014

Electric Cars and the Economics of the Automobile Industry

Case study - 3 pages - Business strategy

One of the main themes of the contemporary society is environmental conservation. There has been a consensus that the rates of emission of pollutant need to reduce as well as the value of sustainable development and reduced reliance on fossil fuel to reduce the volume of carbon emissions to the...

27 Nov 2013

Clothing/ Fashion trends in the 2000s

Case study - 2 pages - Management

Fashion in clothing means the current or prevailing style acceptable to most people, and widely used. Fashions come and go, while others later undergo a redefining process after some time to change their outlook (Kim 15). The decision on what to put on, for most people, depends on...

16 Jan 2009

The effectiveness of guilt appeal in the fashion business

Essay - 9 pages - Business strategy

Guilt and its mechanisms are a relevant way to understand consumers' behaviour towards fashion luxury purchases. Fashion is a huge industry, which proposes products based on subjective and personal affects. Clothes have to fit, to make people feel comfortable and good looking...

13 Jan 2009

TMode: Trade show of fashion creators

Essay - 3 pages - Journalism

The fashion industry includes, in term of activity, the manufacture of clothes, footwear and of sweaters, shoes, perfumes and jewels. An industrial company on 10 works in the field of the fashion. Sector was little concentrated, it groups together almost 2000 companies of...

11 May 2009

Launching a designer clothes line. Firm: Fashion designer Isabelle Beaumenay Joannet

Thesis - 14 pages - Services marketing

The marketing problem we aim to deal with is that of targeting the segment of customers Isabelle should focus on. Then we will have to define how to reach this segment. How should Isabelle Beaumenay-Joannet place her brand on the market? We will determine for her what kind of selling spot she...

29 Sep 2010

Zara: For fast fashion

Case study - 8 pages - Services marketing

According to porter model, there are five main forces to analyze the structure of competition of a given industry. Despite some limitations, this model is of High relevance to identify the main forces of the competition in a given industry. Market growth: the dynamic of the market...

16 Jan 2009

Global industry study: Hennes & Mauritz (H&M)

Essay - 11 pages - Services marketing

The aim of this International Marketing survey is to present the international operations of a global brand and to confront them with our international marketing lessons. Our studied company is Hennes & Mauritz AB (H&M). Before analyzing all the international operations of this group, it seems to...

26 May 2009

The impact of Foreign Direct Investment on the retail industry in India

Dissertation - 102 pages - Finance

Retailing is the largest private industry in India and second largest employer after agriculture. Retailers not only provide consumers with a wide variety of products, but also a wide range of complementary services such as assurance of products delivery which can lead to more informed...

29 Sep 2010

Global industry study : H&M

Case study - 22 pages - Services marketing

The aim of this International Marketing survey is to present the international operations of a global brand and to confront them with our international marketing lessons. The company we are going to study is Hennes & Mauritz AB (H&M). Before analyzing all the international operations of this...

29 Sep 2010

Design a Marketing Plan for the French 'fashion house' Caroll who are aiming to enter the growing 'middle market' in China

Dissertation - 12 pages - Services marketing

The following paper is dedicated to design a marketing plan for the French ‘fashion house' Caroll in China. In the past decade this country has been going through large transformations which permits new entrants to respond to new needs, wants and demands. First of all, several figures...

29 Sep 2010

The Sportswear Industry : Boom or Gloom ?

Market study - 50 pages - Management

The sportswear industry has witnessed a transition phase in the past few decades. Indeed, the beginning of the 1970s saw the athletic sportswear evolve from specific product lines striving to target and migrate the small and unique markets into mainstream fashion products. The...

29 Nov 2010

Louis Vuitton's market strategy to excel in the competitive luxury industry

Thesis - 23 pages - Business strategy

The leather sector is renowned for the quality of its products, especially in the luxury market. Louis Vuitton, the most prestigious French business of luxury leather goods, has, for years, been an incredible success, continually expanding its activities. Recently, consumer behavior has changed...

26 Mar 2009

A study into the retail industry of India and China

Tutorials/exercises - 58 pages - Business strategy

Retailing is the final step in the distribution of merchandise - the last link in the Supply Chain - connecting the bulk producers of commodities to the final consumers. Retailing covers diverse products such as foot apparels, consumer goods, financial services and leisure. A retailer,...

22 Nov 2010

The French luxury industry in China

Thesis - 45 pages - Services marketing

China with a huge population of 1.3 billion opened its market to economic reform following the death of China with a huge population of 1.3 billion opened its market to economic reform following the death of Mao Zedong in 1978 and the subsequent accession to power by Deng Xiaoping. Based on the...

30 Jan 2011

The Eyewear Industry- Analysis and Recommendations

Thesis - 15 pages - Business strategy

The eyewear industry began during the 18th century, in France (Pays de Morez, in Jura - North East) inspired from the invention of Roger Bacon of two convex lenses inserted in wooden rims joined together by a nail. In France, Jura is still the main geographic point of this...

03 Mar 2011

Comparison between Marks & Spencer and Zara: "The competition of the processes in industry of clothing" (2006)

Case study - 13 pages - Services marketing

Founded in 1884, Marks & Spencer is a company that is more than two centuries old. The origin of its fame and development comes from a very particular situation experienced in England in the late 19th century. Soon after, M & S has positioned itself as a solid reference on the clothing market in...

03 Mar 2011

Evolution of the ski market from 2000 to 2006: Industry of winter sports and Alpine skiing

Dissertation - 73 pages - Services marketing

The main objective of this study is to trace all the developments experienced by the alpine ski market between 2000 and 2006. The underlying objectives often are of one general point of view: To present a thorough analysis of the characteristics of the alpine ski market and its trends. Thus,...

03 Nov 2011

Strategic marketing plan for Caroll (the French "fashion house") in China

Market study - 10 pages - Services marketing

Today, with the globalization, companies have to establish in other countries than their origin country, to be more competitive and to resist in the market, especially in the clothing retail market. So, the main part of companies opens new subsidiaries in other countries and more on emergent...

26 Oct 2011

Burberry : An analysis of the fashion giant's history and growth globally

Market study - 7 pages - Business strategy

"Burberry is one of the most trusted brands in the world in terms of the fashion and apparel industry. In many ways, the brand is a precursor of haute-couture in the world. It redefined fashion at a time when clothing was just about the practical applicability, rather than...

27 Jan 2011

The luxury industry

Market study - 31 pages - Business strategy

Petit Robert defines luxury as "lifestyle characterized by large expenditures for purchases of goods by unnecessary taste for ostentation and the greatest welfare." In light of this definition luxury is something expensive, superfluous and ostentatious. The common characteristics of these luxury...

26 Sep 2011

Diesel - redefining fashion for the US

Market study - 10 pages - Business strategy

Diesel has been redefining the world of fashion in the American market for quite sometime now. The entry of Diesel into the United States of America was a bit late when compared to its entry into the other peripheral markets. This can be attributed to the fact that the USA (United States...

09 May 2009

Risk management in the asset management industry (risk measurement techniques): An evaluation of 'value at risk' tools

Tutorials/exercises - 112 pages - Finance

This Report is divided into two parts. Part I is introductory in nature containing brief profiles of global and Indian mutual fund industries, risk and the mutual fund industry, theoretical aspects of risk management process and various concepts associated with measurement of risks...

08 May 2009

A look at the small scale industries

Thesis - 22 pages - Business strategy

Small scale industry is widely recognized as a powerful instrument for socioeconomic growth and balanced sectoral development. One of the distinctive characteristics of small scale sector is that the development of these industries would create broader employment opportunities assisting...

13 May 2009

The tourism industry in India: A general overview

Tutorials/exercises - 40 pages - Journalism

Tourism is a very complex industry due to its multiple activities that satisfies the need of the tourist. Tourism includes transportation, accommodation, food, catering, tourist attraction as well as organizers like tour operators and travel agents. Moreover, a tour consists of different...