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11 Oct 2021

Example of a competitive benchmark - Fast food restaurants

Case study - 8 pages - Marketing theories

Marketing and competitor analysis play an increasingly important role in the life of businesses. Indeed, regardless of the sector, they are subject to very strong competition, and it is necessary to adapt to obtain the best results and always be more competitive. But developing effective...

29 Sep 2015

Does displaying nutritional information in fast food restaurants impact consumers ?

Essay - 22 pages - Medical studies

In Western societies food is usually readily available, but poor nutritional choices have been linked to poor health as well as to such things as diabetes, obesity and heart disease. Often these choices involve fast food. (NHS Choices, undated):- The observed association...

31 Jul 2014

Why the government should increase taxes on fast foods?

Case study - 3 pages - Finance

Over the years, medical experts have been battling the fast food health related problems. Some of these health problems include obesity and weight-related health issues such as diabetes. However, this has not been a success for the Australian government. Relying on the food...

18 Dec 2014

Corporate Finance - comparison between "McDonalds" and "Burger King", two leading fast food chains

Case study - 11 pages - Finance

The two companies have been present in the fast food market for a long time and they produce different types of food. The turnover of Burger King amounts to US$2.234 billion and that of McDonald's amounts to US$ 22.79 billion, which reveals that both the companies are very...

19 May 2011

The marketing strategies of organic fast food

Thesis - 22 pages - Business strategy

This paper focuses on the recent changes encountered in the fast food industry. Fast food restaurants are slowly changing their marketing strategies in order to meet new consumer attitudes and behaviors. The recent environmental issues and obesity problems are worrying...

27 Jan 2011

Marketing strategy of McDonald's fast-food chain

Case study - 2 pages - Business strategy

"It is all that I like" is the tagline for the McDonald's in France. McDonald's is probably the most famous fast-food firm in the world. McDonald's has more than 30,000 restaurants in the world and a gain of more than 20 billion in their turnover. However, in France,...

29 Sep 2010

The fast food industry

Thesis - 2 pages - Services marketing

Fast food restaurants represent one of the largest segments of the food industry with more than 500,000 restaurants implanted all over the world and their number does not stop growing, particularly in industrialized countries. Fast foods are characterized with a...

29 Sep 2010

What is the impact of service in the fast food industry? (A comparison between McDonald and Burger King in Bergen city)

Case study - 16 pages - Services marketing

Through our course “Service Marketing and Management” at NHH, we got the idea of doing our own study to figure out the major differences of McDonald and Burger King in Bergen by examaning customers' different perceptions, expectations, satisfactions and loyalty towards them. We tried to...

29 Sep 2010

Business ethics Moral issues facing a company involved in the fast food industry

Essay - 5 pages - Management

Contrary to Friedman's theory which claims that corporations only aim at increasing profits and shareholders revenues, companies have moral responsibilities. Indeed, shareholders are not alone in a firm and have to compromise with the interests of the other stakeholders. According to Freeman...

25 Jan 2010

Business strategy: Great chance for McDonalds to invest and develop in Vietnam's fast food market

Tutorials/exercises - 30 pages - Business strategy

Experts believe that Vietnam is the potential fast food market, but the available systems of fast food restaurants have not met the customer's demand yet. So, it is a great chance for McDonalds to invest and develop in Vietnam. Therefore, a project to analyze the...

16 Jan 2009

"Dr Tasty": Business plan of a healthy fast-food

Business plan - 11 pages - Business strategy

My project is to implement a healthy fast food I called “Dr Tasty”. It will take the juridical form of a franchise. This fast food will propose two kinds of products - ones will be similar to a hamburger, the others will be “natural” ones (what I...

25 Apr 2008

Animals Rights and Human Wrongs in a Fast Food Nation

Book review - 5 pages - Humanities/philosophy

The abolitionist movement in slave-era America was clear-cut and its ethos was simple: Free all slaves in the name of human rights. Looking back centuries later at those who argued for slavery, most would find holes in their argument that Africans were meant to be slaves because of their racial...

04 Dec 2008

New methodology using synchrotron radiation to characterize fast events in food processing

Essay - 7 pages - Biology

In a typical food process, a hot mixture is made, which is then cooled rapidly. A main result of cooling is a change in physical state and/or molecular structure. Often, a succession of physical changes occurs as the product cools. Events occurring at the more rapid cooling rates can be...

01 Sep 2022

SWOT Analysis - The organic food marketing strategy

Case study - 10 pages - Services marketing

The rising awareness concerning organic food substances among individuals across the globe has been one of the critical factors driving the accelerated growth of organic products within the global market. Additionally, rising concerns from potential consumers regarding the use of harmful...

28 Jul 2020

Brand image analysis - Whole Foods Market

Case study - 2 pages - Distribution marketing

In today's society, which is becoming more and more aware of environmental problems and of the need to be more environmentally-friendly, Whole Foods Market is at the center of attention with its offer of local, organic, healthy food. Making it one of the leaders on the market....

03 Jun 2015

Fasting and Orthorexia

Case study - 8 pages - Biology

The total fasting corresponds to a total shutdown of all power outside the water. Fasting really begins beyond a period of 12-16 hours of non-food outlet other than water. Before this time we speak of physiological fasting. The concept of fasting is found in the word that comes lunch...

21 Nov 2014

Climatic Change and its effect on Food Production

Case study - 3 pages - Educational studies

The agricultural sector plays an important role within our country's economy. Other than agriculture providing us with food, agriculture also comprises of seafood, and livestock which all together contribute an estimate of $200 billion dollars annually to our country's economy (Brian &...

07 Oct 2013

McDonald's: Corporate reputation after criticism of unhealthy food

Case study - 20 pages - Management

McDonald's is a large fast food chain with an international presence around the world. During the last few years, the company has been criticized by customers for offering unhealthy food causing obesity, and for dodgy corporate ethics. This is why we decided to study the...

09 Jun 2008

Feeding the American Family: Feminism and Food

Essay - 6 pages - Social sciences

Due to the multiplicity of duties and roles families play in American society, women with families face the increasingly difficult task of managing food preparation and providing nutrition for their families at once. Women with full-time careers must both conduct their own lives and care...

27 Apr 2009

Globalization, food production and links to obesity

Thesis - 4 pages - Social sciences

This paper will investigate the links between globalization, food production and consumption, and a marked increase in obesity rates in North America in recent decades. (Shaw, 2004; Young, 2004) Phillips (2006) examines the international production, distribution systems and consumption...

19 Jan 2009

Re-branding junk food: firm strategies

Essay - 10 pages - Business strategy

American food habits are known to be particular: quickness and convenience are the key-words to describe this food culture that started up the fast food phenomenon, which rapidly spread around the world. Similarly, with ingenious marketing strategies, the Coca-Cola...

29 Sep 2010

Group Project - Oakland Food Connection

Case study - 7 pages - Services marketing

Much of Oakland is considered a "food desert" as the entire community area lacks access to supermarkets and access to affordable, fresh healthy food. Instead, low income communities in west and east Oakland are filled with fast food restaurants and liquor stores that...

15 May 2009

The UK food market

Thesis - 37 pages - Journalism

The population of UK is set to increase by over 2 million to almost 62 million over the next 10 years. Increased life expectancy and declining birth rates are leading to an increasingly elderly population and this trend is set to continue as the large numbers of 'baby boomers' reach...

14 Dec 2010

Food Industry and Obesity: A study

Thesis - 6 pages - Social sciences

Obesity and the growing trends of unhealthy lifestyles have penetrated the U.S in epidemic proportions. Two-thirds of the adult population is overweight, of those, one-half is diagnosed as obese. U.S citizens are becoming increasingly vulnerable to excessive weight gain consequently from poor...

02 Dec 2010

Business appropriateness in the Mexican food market

Thesis - 48 pages - Economy general

The 12 presidential elections that took place in Latin America have attracted considerable media attention this year. Indeed, in addition to informational interest, a considerable change is looming on the American continent and a new socialist trend creates a major part of Latin America. Outside...

02 Oct 2007

Who Puts the Food in Your Mouth?

Essay - 3 pages - Social sciences

“Super Size Me”, rather than being a straightforward example of debauchery, is an allegory for the desperate need to change personal nutrition in America. Morgan Spurlock challenges the limits of obscenity in making “Super Size Me”, in which he goes on a thirty day...

12 Jan 2009

Community food security in North Minneapolis: Barriers and solutions

Essay - 11 pages - Geography

Despite an overwhelming amount of facts, studies, and annual reports proving the contrary, many people today continue to deny the existence of hunger in the United States. Middle-aged Americans will recall hearing their parents demanding them to “finish your dinner because there are people...

16 Jan 2009

Global marketing: Russian food market

Essay - 8 pages - Services marketing

The object of this case study is to develop a market strategy that could be used by firms dealing with Russian food market, namely concerning the waffle market. Lots of marketing surveys of waffle consumption in Russia has been done, dealing with different investing potential...

15 Jun 2011

Importance of food in the Jewish culture: Research writing

Essay - 5 pages - Social sciences

Food is, and always has been, a recurring theme throughout Jewish life, culture, and tradition. All services, Bar or Bat Mitzvahs, weddings, funerals, holidays, etc. commence with diverse and suitable meals. This culinary theme, which stays apparent throughout an entire Jewish year,...

01 Oct 2009

Anorexia Nervosa is really not about food at all: A confirmed condition of negativity that is not bound by culture - A cross cultural analysis

Thesis - 15 pages - Journalism

Anorexia nervosa/bulimia is really not about food at all. This condition is one that is a manifestation of something much deeper. And we are wrong to view anorexia nervosa/bulimia as a disease. While the thoughts of Mr. DiNicola are common today, the key words to his statement are...