Example of a competitive benchmark - Fast food restaurants
Case study - 8 pages - Marketing theories
Marketing and competitor analysis play an increasingly important role in the life of businesses. Indeed, regardless of the sector, they are subject to very strong competition, and it is necessary to adapt to obtain the best results and always be more competitive. But developing effective...
Does displaying nutritional information in fast food restaurants impact consumers ?
Essay - 22 pages - Medical studies
In Western societies food is usually readily available, but poor nutritional choices have been linked to poor health as well as to such things as diabetes, obesity and heart disease. Often these choices involve fast food. (NHS Choices, undated):- The observed association...
Corporate Finance - comparison between "McDonalds" and "Burger King", two leading fast food chains
Case study - 11 pages - Finance
The two companies have been present in the fast food market for a long time and they produce different types of food. The turnover of Burger King amounts to US$2.234 billion and that of McDonald's amounts to US$ 22.79 billion, which reveals that both the companies are very...
Why the government should increase taxes on fast foods?
Case study - 3 pages - Finance
Over the years, medical experts have been battling the fast food health related problems. Some of these health problems include obesity and weight-related health issues such as diabetes. However, this has not been a success for the Australian government. Relying on the food...
The marketing strategies of organic fast food
Thesis - 22 pages - Business strategy
This paper focuses on the recent changes encountered in the fast food industry. Fast food restaurants are slowly changing their marketing strategies in order to meet new consumer attitudes and behaviors. The recent environmental issues and obesity problems are worrying...
Marketing strategy of McDonald's fast-food chain
Case study - 2 pages - Business strategy
"It is all that I like" is the tagline for the McDonald's in France. McDonald's is probably the most famous fast-food firm in the world. McDonald's has more than 30,000 restaurants in the world and a gain of more than 20 billion in their turnover. However, in France,...
The fast food industry
Thesis - 2 pages - Services marketing
Fast food restaurants represent one of the largest segments of the food industry with more than 500,000 restaurants implanted all over the world and their number does not stop growing, particularly in industrialized countries. Fast foods are characterized with a...
What is the impact of service in the fast food industry? (A comparison between McDonald and Burger King in Bergen city)
Case study - 16 pages - Services marketing
Through our course “Service Marketing and Management” at NHH, we got the idea of doing our own study to figure out the major differences of McDonald and Burger King in Bergen by examaning customers' different perceptions, expectations, satisfactions and loyalty towards them. We tried to...
Business ethics Moral issues facing a company involved in the fast food industry
Essay - 5 pages - Management
Contrary to Friedman's theory which claims that corporations only aim at increasing profits and shareholders revenues, companies have moral responsibilities. Indeed, shareholders are not alone in a firm and have to compromise with the interests of the other stakeholders. According to Freeman...
Business strategy: Great chance for McDonalds to invest and develop in Vietnam's fast food market
Tutorials/exercises - 30 pages - Business strategy
Experts believe that Vietnam is the potential fast food market, but the available systems of fast food restaurants have not met the customer's demand yet. So, it is a great chance for McDonalds to invest and develop in Vietnam. Therefore, a project to analyze the...
"Dr Tasty": Business plan of a healthy fast-food
Business plan - 11 pages - Business strategy
My project is to implement a healthy fast food I called “Dr Tasty”. It will take the juridical form of a franchise. This fast food will propose two kinds of products - ones will be similar to a hamburger, the others will be “natural” ones (what I...
Animals Rights and Human Wrongs in a Fast Food Nation
Book review - 5 pages - Philosophy
The abolitionist movement in slave-era America was clear-cut and its ethos was simple: Free all slaves in the name of human rights. Looking back centuries later at those who argued for slavery, most would find holes in their argument that Africans were meant to be slaves because of their racial...
New methodology using synchrotron radiation to characterize fast events in food processing
Essay - 7 pages - Biology
In a typical food process, a hot mixture is made, which is then cooled rapidly. A main result of cooling is a change in physical state and/or molecular structure. Often, a succession of physical changes occurs as the product cools. Events occurring at the more rapid cooling rates can be...
Nutrition policy in South Korea - Hye-Kyung Park (2008); Kenya's push to promote traditional food is good for nutrition and cultural heritage - Patrick Maundu (2022); How Korean food philosophy can help us reconnect - WP Creative Group (2021) - Nutrition in South Korea and Kenya
Case study - 4 pages - Nutrition, alimentation and dietetic
I decided to take an interest in the all-important subject of nutrition and the innovative policies put in place to address this global problem. As obesity problems increasingly affect the whole population, we need to find keys to return to a healthier and more normal situation. This is the issue...
SWOT Analysis - The organic food marketing strategy
Case study - 10 pages - Services marketing
The rising awareness concerning organic food substances among individuals across the globe has been one of the critical factors driving the accelerated growth of organic products within the global market. Additionally, rising concerns from potential consumers regarding the use of harmful...
Brand image analysis - Whole Foods Market
Case study - 2 pages - Distribution marketing
In today's society, which is becoming more and more aware of environmental problems and of the need to be more environmentally-friendly, Whole Foods Market is at the center of attention with its offer of local, organic, healthy food. Making it one of the leaders on the market....
Fasting and Orthorexia
Case study - 8 pages - Biology
The total fasting corresponds to a total shutdown of all power outside the water. Fasting really begins beyond a period of 12-16 hours of non-food outlet other than water. Before this time we speak of physiological fasting. The concept of fasting is found in the word that comes lunch...
Climatic Change and its effect on Food Production
Case study - 3 pages - Educational studies
The agricultural sector plays an important role within our country's economy. Other than agriculture providing us with food, agriculture also comprises of seafood, and livestock which all together contribute an estimate of $200 billion dollars annually to our country's economy (Brian &...
McDonald's: Corporate reputation after criticism of unhealthy food
Case study - 20 pages - Management
McDonald's is a large fast food chain with an international presence around the world. During the last few years, the company has been criticized by customers for offering unhealthy food causing obesity, and for dodgy corporate ethics. This is why we decided to study the...
Feeding the American Family: Feminism and Food
Essay - 6 pages - Social, moral & civic education
Due to the multiplicity of duties and roles families play in American society, women with families face the increasingly difficult task of managing food preparation and providing nutrition for their families at once. Women with full-time careers must both conduct their own lives and care...
Globalization, food production and links to obesity
Thesis - 4 pages - Social, moral & civic education
This paper will investigate the links between globalization, food production and consumption, and a marked increase in obesity rates in North America in recent decades. (Shaw, 2004; Young, 2004) Phillips (2006) examines the international production, distribution systems and consumption...
Re-branding junk food: firm strategies
Essay - 10 pages - Business strategy
American food habits are known to be particular: quickness and convenience are the key-words to describe this food culture that started up the fast food phenomenon, which rapidly spread around the world. Similarly, with ingenious marketing strategies, the Coca-Cola...
Group Project - Oakland Food Connection
Case study - 7 pages - Services marketing
Much of Oakland is considered a "food desert" as the entire community area lacks access to supermarkets and access to affordable, fresh healthy food. Instead, low income communities in west and east Oakland are filled with fast food restaurants and liquor stores that...
The UK food market
Thesis - 37 pages - Journalism
The population of UK is set to increase by over 2 million to almost 62 million over the next 10 years. Increased life expectancy and declining birth rates are leading to an increasingly elderly population and this trend is set to continue as the large numbers of 'baby boomers' reach...
Food Industry and Obesity: A study
Thesis - 6 pages - Social, moral & civic education
Obesity and the growing trends of unhealthy lifestyles have penetrated the U.S in epidemic proportions. Two-thirds of the adult population is overweight, of those, one-half is diagnosed as obese. U.S citizens are becoming increasingly vulnerable to excessive weight gain consequently from poor...
What corporate strategy to overcome the Indian food regulation issue?
Case study - 6 pages - Business strategy
The document is a presentation answering the following question: What corporate strategy to overcome the Indian food regulation issue? The study is based on the company Nestlé and its Maggi products.
Business appropriateness in the Mexican food market
Thesis - 48 pages - Economy general
The 12 presidential elections that took place in Latin America have attracted considerable media attention this year. Indeed, in addition to informational interest, a considerable change is looming on the American continent and a new socialist trend creates a major part of Latin America. Outside...
Who Puts the Food in Your Mouth?
Essay - 3 pages - Social, moral & civic education
“Super Size Me”, rather than being a straightforward example of debauchery, is an allegory for the desperate need to change personal nutrition in America. Morgan Spurlock challenges the limits of obscenity in making “Super Size Me”, in which he goes on a thirty day...
Community food security in North Minneapolis: Barriers and solutions
Essay - 11 pages - Geography
Despite an overwhelming amount of facts, studies, and annual reports proving the contrary, many people today continue to deny the existence of hunger in the United States. Middle-aged Americans will recall hearing their parents demanding them to “finish your dinner because there are people...
Global marketing: Russian food market
Essay - 8 pages - Services marketing
The object of this case study is to develop a market strategy that could be used by firms dealing with Russian food market, namely concerning the waffle market. Lots of marketing surveys of waffle consumption in Russia has been done, dealing with different investing potential...
