Strategic management H&M
Case study - 46 pages - Management
In 1947, H & M, a Swedish clothing chain, opened its first store in the world. The company then conquered Europe and arrived in France in 1998. Today, H & M is a firm well known internationally and has over 550 outlets in 12 countries in Europe. Operating both in the market for menswear, women...
Why has the historical development of the EU been so uneven? published in 2007
Essay - 4 pages - Modern history
On the 28th of March 2001, Lionel Jospin, the French Prime Minister made an interesting declaration: 'Europe is more than a market. It stands for a model of society that has grown historically.' . This statement refers to the development of the European Coal and Steel Community (ECSC) in...
Lenin: savior of the masses
Essay - 6 pages - Modern history
A radical attempts to change parts of a society. A leader revolutionizes an entire country. Few people can be called “saviors” (Gluzman), but Vladimir Lenin earned this title as well as others. Lenin not only addressed the problems of Russia, but also brought about a new era in...
Is there room, and how much, for immigrants in the European social model?
Essay - 11 pages - Social sciences
Immigration is deeply rooted in the European history. In the post-war times several West European governments - especially in big and devastated countries - resorted to immigration to cope with important needs for labour force the after-reconstruction economic boom. Immigrants, mostly from...
Critically analyse arguments for and against the introduction of a no-fault scheme for the tort of negligence
Essay - 13 pages - Civil law
The characterisation of a no-fault scheme is rooted in the principle of distributive justice, compensating victims without having to establish causation and fault. Conversely, current liability for negligence involves fault considerations based on legal theoretical concepts determined through...
The role of visualization in forest planning
Essay - 8 pages - Ecology & environment
Modern techniques of computer visualization, involving three-dimensional (3D) modeling, computer animation, and virtual reality (VR), are taking their place among decision-support tools for forestry. This article focuses on the emerging role of visualization techniques that simulate the...
Strategy Analysis on the gambling industry with the example of MGM Mirage
Thesis - 64 pages - Business strategy
We selected the gambling industry as a group because we thought it would be interesting, challenging and because the industry has recently felt a new impulse with the internet. The gambling industry is not one of the most recent industries though, and to understand it fully we decided to analyse...
Compare and contrast the causes and nature of the two 1917 Russian Revolutions
Essay - 6 pages - Modern history
“Every social group, every nationality, every region, every town, every village, had its own revolution”, wrote Christopher Read and indeed, 1917 proved to be for Russia a year of turmoil and change. Traditionally, however, 1917 is known as a year of two revolutions, February Revolution...
Global industry study: Hennes & Mauritz (H&M)
Essay - 11 pages - Services marketing
The aim of this International Marketing survey is to present the international operations of a global brand and to confront them with our international marketing lessons. Our studied company is Hennes & Mauritz AB (H&M). Before analyzing all the international operations of this group, it seems to...
Why has the historical development of the EU been so uneven? - published: 29/09/2010
Essay - 4 pages - Modern history
On the 28th of March 2001, Lionel Jospin, the French Prime Minister made an interesting declaration: 'Europe is more than a market. It stands for a model of society that has grown historically.' . This statement refers to the development of the European Coal and Steel Community (ECSC) in...
Company focus: H&M
Essay - 8 pages - Business strategy
Just a small quiz to begin: do you know which fashion house organized its runways in Central Park for the 2005 winter collection? A clue for you: this famous name of the fashion industry had Karl Lagerfeld as designer, and Kate Moss as top model… You are answering Chanel of course, and it...
New ways of promoting gender equality
Thesis - 14 pages - Sociology
This paper provides an overview of gender inequality comparing Europe and North America through media perspectives and company front runners within each region. It will provide an analysis of the methods used by companies and how actions are successfully carried out. As well it will discuss the...
A comparative study of GSM & CDMA technology
Thesis - 16 pages - Electronics
The mobile industry in India is divided between the two technologies GSM and CDMA. While the earlier service providers had adopted the GSM technology, the new players have been using CDMA technology and have notched up a significant share of the Indian market. Hence any discussion on Mobile...
The history of the Mediterranean 1798-1956
Tutorials/exercises - 24 pages - Medieval history
The history of the Mediterranean region deals with the interaction of cultures and people of the lands surrounding the Mediterranean Sea which was the central superhighway of transport trade and cultural exchange between diverse peoples. This history is important in order to understand the...
The strategy of investment and development of the French companies in Poland
Dissertation - 75 pages - Business strategy
This paper deals with the strategy of investment and development of the French companies in Poland. In a first part, the author discusses the theory of Foreign Direct Investment, more commonly called FDI: its different types and their alternatives, their motives, benefits and risks. In the second...
SWOT Analysis - Nokia
Case study - 47 pages - Services marketing
The market of mobile telephony was created in the early years of the 90s and was developed with a strong growth until 2000. In the last 5 years, this market has experienced less rapid development due to the fact of the existing intense competition and rate of penetration of new companies in the...
How tobacco industries can adapt marketing strategies despite such restrictive European legislation?
Case study - 11 pages - Business strategy
The prime focus of this paper is the tobacco industry, which incidentally has been facing problems owing to the numerous regulations imposed, especially in the European Union. The question in consideration here is how the tobacco industry can adapt its marketing strategies despite the restrictive...
International Marketing: the Bergamote of Nancy (06/2006)
Market study - 4 pages - Services marketing
The use of the essential bergamot oil in Lorraine has gone up in the 19th century. The tradition reports that it was introduced in 'Nancy' by King Stanislas Leszcynski, as a perfume. Then 'Bergamote de Nancy' was born in 1850 due to the talent of Jean Frédéric Godefroy Lillich, a...
Human resources strategy, SIEMENS
Essay - 20 pages - Management
Electrical and electronic engineering constitute the backbone and hence the identity of the SIEMENS group which celebrated 160 years of existence in 2007. This company has several basic trade segments such as: energy, industry, telecommunications, information, transport, and health etc. In 2007,...
German consumer behaviour
Essay - 26 pages - Services marketing
German consumer behavior: Being exchange students from Europe, it is interesting for us to learn about German consumer behavior. All of us live near this huge country that represents the biggest European market. To be honest, before starting this paper we did not know a lot about Germanyand all...
Anatomy of the Russian disinformation campaign: understanding the complexity of a covert network as part of state policy and a military tool against Europe
Tutorials/exercises - 73 pages - Journalism
About two decades ago, it was impossible to imagine that foreign disinformation could actually affect the policy decision making or disturb social cohesion and solidarity in European countries. Back then, media outlets such as television, radio stations and newspapers enjoyed munificent funding...
Global industry study : H&M
Case study - 22 pages - Services marketing
The aim of this International Marketing survey is to present the international operations of a global brand and to confront them with our international marketing lessons. The company we are going to study is Hennes & Mauritz AB (H&M). Before analyzing all the international operations of this...
Amazon.com entering the Australian Market
Case study - 69 pages - Services marketing
Amazon.com Inc. is an American-based multinational electronic commerce company. Since its foundation as an on-line bookstore in 1994, the company has been showing an incredible growth that it now sells not only books, but also VHSs, DVDs, music CDs and MP3s, computer software, video games,...
Scotland and Independence
Essay - 12 pages - International relations
The issue of independence in Scotland has raised the crowd for many centuries. It has been advocated by many political movements that desire the secession of Scotland from the United Kingdom. I chose this topic as it has been hotly debated over the last few months in Scotland because of the...
Underground Economy in the European Union: Moonlighting
Essay - 24 pages - Economy general
The black market, also known as the underground economy, has a substantial arsenal of words to describe it: black economy, illegal economy, unreported, unrecorded, ghost, invisible economy etc. Undeclared work also falls into the category of underground economy. This consists of different...
Economic analysis of France
Essay - 14 pages - Economy general
Number of inhabitants: 64,350,759 people (on 1st January 2009), that is to say around 1 % of the global population. The population of France is growing. The demographic growth rate in France is of 0.574 % per year. The number of births is quite high in France. Indeed, there were 801,000 live...
Environmental risks and sustainable development
Essay - 7 pages - Ecology & environment
In 2006, Davis Guggenheim and Al Gore released a movie called “An inconventient Truth: Global Warming”, and this movie basically talks about the risks associated with development. In 2007, they were honored with the Noble Peace award by the IPCC (Intergovernmental Panel on...
The European Union and organized crime
Essay - 8 pages - European union
With French and Dutch voters' recent rejection of the proposed constitutional treaty for the European Union, a number of proposals in the field of Justice and Home Affairs have been watered down or considerably postponed. However, both EU leaders and the general public continue to place high...
Companies dividend policy
Thesis - 23 pages - Finance
Dividend policy is one of the most important financial policies, not only form the viewpoint of the company, but also from that of the shareholders, the consumers, the workers, regulatory bodies and the Government. For a company, it is a pivotal policy around which other financial policies...
Knowledge, growth without scale effects, and the product life cycle
Dissertation - 260 pages - Economy general
For several reasons, knowledge cannot be treated like any other commodity. One of these reasons is the nonrivalrous nature of knowledge, which means that one person's use of certain knowledge does not diminish another person's use of the same knowledge (at the same time). This important property...
