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12 Nov 2020

Franchising, a 7-Eleven case study

Case study - 8 pages - Distribution marketing

Franchising is a way of licensing, between two firms in which the parent company (the franchisor) grants (the franchisee) which is a separate and independent entity the permission to do business by selling goods, or services that are provided by, or authorised by the (franchisor). What is...

13 Nov 2014

Franchising - published: 10/11/2014

Case study - 6 pages - Educational studies

A crime is any act that is prohibited, prosecuted and punishable by criminal law (Stuart, 2001, p. 6). The modern criminologists have adopted this definition. Traditional criminologists defined crime as the violation of criminal laws, an action which is liable for summoning and sanctioning by the...

20 Mar 2012

Distribution and franchising

Presentation - 26 pages - Business strategy

Distribution is the process of moving a product from its manufacturing source to its customers. Producer and wholesaler have a strong link and some obligations toward the other. The choice of the distribution channel is essential to the success or the failure of a brand. There are several...

29 Sep 2010


Essay - 4 pages - Economy general

Franchising is not a new concept. North America was among the first countries to successfully develop franchises in 1886 through the famous example of the Coca-Cola company. Franchises grew slowly during the 1950's but helped many firms expand their operations across borders, like Mc...

10 Nov 2022

How to reduce the turnover of a company dependent on a single supplier by developing a multi-supplier and international merchant site?

Dissertation - 28 pages - Digital & e-marketing

MANICO is an ESPRIT franchise. This type of contract creates a high dependency on a single supplier and eliminates any possibility of online sales. In order to reduce this reliance on ESPRIT, the company wishes to develop a merchant website with several French and foreign brands and to provide...

07 Jul 2022

Internationalization Strategy Proposal - Tim Hortons

Case study - 12 pages - International marketing

The Tim Hortons chain was established in 1964 and opened in Hamilton, Ontario. The first Tim Hortons restaurants offered only two products: coffee and donuts. Over the years, Tim Hortons has become Canada's largest national chain in the coffee and bakery market. Tim Hortons has more than 4600...

06 Oct 2022

Management and cultural aspects

Course material - 25 pages - Management

Human beings have needs in order to survive and the purpose of economic activity is to satisfy these needs by providing people with what they need. Such needs will vary from person to person because each person seeks different things at different times. Those who are poor would like to satisfy...

13 Jan 2022

Internationalization and entry modes

Course material - 4 pages - Business strategy

The liability of foreignness (LOF) is the "natural" disadvantage a foreign company has compared to local competitors on a local market. The LOF arises from the unfamiliarity, relational, and discriminatory hazards that foreign firms face over and above those faced by local firms in the host...

10 Mar 2022

Entry mode decisions, internationalization and global marketing - The case of French Cakes

Case study - 5 pages - International marketing

When companies enter foreign markets, they make decisions about what kind of marketing and organizational setup to choose - these are called entry modes decision. The process of internationalization begins with the choice of foreign markets in which the company hopes to enter. In addition to...

24 May 2012

Analysis of the Days Inn Worldwide Franchise Program

Case study - 2 pages - Management

Days Inn is an American motel chain that was founded in 1970. Part of the Wyndham Hotel Group, the main aim of the chain is to provide good accommodation at the best possible price. Days Inns motels are not only situated in America. There are Days Inns in other countries such as Argentina,...

27 Mar 2015

Dunkin Donuts - Marketing Arrangement

Case study - 2 pages - Services marketing

Dunkin Donuts is an American franchise that was established in 1950 in Quincy, Massachusetts (ROSENBLOOM, 2013). The brand was initially best known for donuts, hence the presence of the term ‘donuts' in the franchise's title. William Rosenberg, the founder of the franchise, opened his first...

29 Sep 2010

Franchise, primary market" and "secondary markets"

Essay - 1 pages - Economy general

A franchise gives the right to the franchisee to operate a business as if it were part of a chain of other stores, while it is owned individually. The advantages to the franchiser are a fast and well controlled distribution of his product, the fact that he does not have to care for constructing...

08 Mar 2023

Growth Analysis - Domino's Pizza, Inc

Case study - 9 pages - Business strategy

After a slight decline in performance since mid-2022, Domino's Pizza is starting to perform well again and this leads us to believe that for the year 2023, new marketing strategies will be put in place to continue to have good growth. Domino's Pizza has released its results for its first...

26 May 2009

The impact of Foreign Direct Investment on the retail industry in India

Dissertation - 102 pages - Finance

Retailing is the largest private industry in India and second largest employer after agriculture. Retailers not only provide consumers with a wide variety of products, but also a wide range of complementary services such as assurance of products delivery which can lead to more informed choice and...

15 Jan 2009

Operating methods in global business

Essay - 13 pages - Business strategy

When companies decide to enter foreign markets and start doing international business, there are different kinds of entry models they can use. In our report we give an overview of some of the entry modes, including benefits/motivations, risks and requirements of the models. First we go through...

16 Jan 2009

"Dr Tasty": Business plan of a healthy fast-food

Business plan - 11 pages - Business strategy

My project is to implement a healthy fast food I called “Dr Tasty”. It will take the juridical form of a franchise. This fast food will propose two kinds of products - ones will be similar to a hamburger, the others will be “natural” ones (what I mean by natural is: local and...

29 Sep 2010

Fram communication network

Case study - 10 pages - Management

In the present hard competitive business environment, companies need to be increasingly flexible in order to react quickly to external threats. New technologies, such as Intranet networks development, propose new kind of organizations which answer this need perfectly. Intranet can be defined as a...

07 May 2009

International management: McDonald's

Thesis - 9 pages - Management

McDonald's is a multinational company present in 121 countries. The company owns more than 30,000 franchises of fast food restaurants. The company also heads other brands of restaurants, as “Aroma Café,” “Boston Market,” “Chipotle Mexican Grill,” “Donatos...

29 Sep 2010

McDonald's: Intercultural management

Case study - 14 pages - Management

MacDonald's is a multinational company that embraces more than 30,000 fast-food franchises under the brand name, in over 120 countries. It was founded in the United States of America after the crisis of 1929. In the 50s, Ray Kroc took over the company and began to develop it nationally. The...

30 Dec 2010

Dominos pizza - Failures and key success factors

Case study - 8 pages - Management

With beginning of the year 1960, the pizza pie registered such an obsession in the USA that many specialized chains were created in order to answer the requests. The first Dominos Pizza opened in 1960 in the State of Michigan. In order to meet the needs of its customers, the students of the...

29 Sep 2010

Intercultural management: Mc Donald's case

Case study - 9 pages - Management

The McDonald's company is a multinational firm well known in the world. The main activity of the company is to sell food quickly, what we call fast food. Nowadays, it has more than 30,000 franchises under the McDonald's brand, located in more than 120 countries. Born in the United States...

24 Mar 2015

Research Skills - Pizza hut

Case study - 6 pages - Business strategy

Pizza Hut is a well-known brand that deals with the production of custom made pizzas all over the world. It began as a humble company that achieved profitability over the years to be listed in the New York Stock exchange. Its sole aim was to increase its market share through the allocation of...

03 Mar 2011

Evolution of the strategy of distribution of Coca-Cola and Pepsi-Cola in the United States

Case study - 9 pages - Services marketing

The market for soft drinks cola has been engaged in almost a century old real war, particularly between the two leaders in this sector: Coca-Cola and Pepsi-Cola. These two companies are of American origin, and represent the epitome of the evolution of the firm. How does one analyze the...

29 Sep 2010

Burger King in South-Africa

Case study - 14 pages - Services marketing

Burger King was established in 1954 in Miami, Florida, by James McLamore and David Edgerton. They were among the pioneers of fast food. The Whopper , launched in 1957, was an instant success, and is today the emblem of the brand. Burger King quickly distinguished itself by its unique taste and...

27 Sep 2011

Analysis of the Zara company

Case study - 15 pages - Services marketing

Dismantling of trade barriers: Socio-cultural trend: The consumer demand for branded goods at low prices. Today, we must consider the fact that more people are sensitive to fashion trends. Environmental trend:Today the focus on environmental pollution is steadily increasing with depth research to...

29 Sep 2010

McDonald's - International Development Strategy

Case study - 19 pages - Services marketing

Created more than 50 years ago, McDonald's is the first fast food chain in France today. The first restaurant, established in 1937, was only a simple 'drive-in movie theater' managed by the brothers Richard and Maurice McDonald in the Illinois in the United States. The empire...

29 Nov 2010

Strategic analysis of the McDonald's company

Thesis - 30 pages - Business strategy

McDonald's represents a turnover of 22 billion Euros, and employs more than 450,000 people worldwide. Founded in 1940, this company has become the symbol of fast food. The brand has over 31 000 restaurants and franchises in 121 countries For years, McDonald's has chosen a business model...

29 Sep 2010

The International Marketing Strategy Of Mc Donald's

Case study - 17 pages - Services marketing

McDonald's company is a multinational which owns more than 30,000 franchises of fast food restaurants under McDonald's brand, in 121 countries. The company also heads other brands of restaurants, as Aroma Café, Boston Market, Chipotle Mexican Grill, Donatos Pizza and Prêt À Manger. In...

13 Jul 2009

Suffrage organizations in Canada and the United States

Thesis - 8 pages - Social sciences

The women's suffrage movement was one that held significance all over the world, as many different nations embarked on their own paths toward getting the vote for women. Compared to other English-speaking and industrialized nations like the United States, Canada began its suffrage movement...

14 Dec 2010

Burger King

Thesis - 7 pages - Business strategy

Burger King is a global chain of fast food restaurants serving hamburgers, with a turnover which amounted to $102.5 billion in 2009 when they sold 524 million units. It owns 12,000 franchisees in 74 countries around the world. Two out of three restaurants are established in the U.S. It has set up...