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22 Feb 2011
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Marketing Plan - Introduction of the new Guinness Black Lager on the French Market

Case study - 20 pages - Services marketing

Our marketing plan examines the introduction of a new beer on the French market. Guinness has recently released a new product to appeal to a younger demographic than the usual Guinness customer. This new product called Guinness Black Lager is a beverage that is easier to drink than...

14 Dec 2010
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Feasibility study of the Primark company in the French market

Case study - 10 pages - Business strategy

Primark, subsidiary of Associated British Foods, is a well known retailing Brand in clothing founded by Arthur Ryan, actual chairman.First headquarters were located in Ireland, where the brand was born as Penneys. The first store opened in 1969 in Dublin. 1973 opened the first store in UK....

05 Nov 2023

What Context and What Demand for a Rent-Specialized Property Hunting Agency on the French Real Estate Agency Market?

Case study - 5 pages - Business strategy

According to the Abbé Pierre Foundation, today in France 4 million people are poorly housed, including 900,000 deprived of personal housing. But in total, there are more than 12 million people in a fragile housing situation. And yet, there are 3 million vacant dwellings as of 1 January 2018, or...

29 Sep 2010
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Marketing plan: ' KUBIK ICE ' expansion into the French market

Case study - 16 pages - Services marketing

Kubik Ice is the new cocktail launched by Jocelyn Pedrono, the PDG of Trendy Concept based in Angers. This product is on the French market for few months and we would like to make a new marketing plan to improve the sales and find a way to make it better known by the target...

29 Sep 2010
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When Skype Enters the French Market...

Market study - 12 pages - Services marketing

Over the years, technology has made an amazing progresses. The computer equipment rate gets higher everyday and Internet has become an essential tool. With the globalization phenomenon, professionals have invaded the web, in order to enlarge the offer and to respond to a growing demand. With the...

29 Sep 2010
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Harboe : implant a Danish brewery in the French market

Case study - 32 pages - Services marketing

To export beers in the French market is quite different than selling it in Denmark. The concept of the company is selling a very wide range of products. Due to the success achieved in other Nordic Countries we thought it would be interesting to see if Harboe would succeeds in the...

15 Jan 2009
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Coach: introduction of an American leather goods producer to the French market

Essay - 8 pages - Services marketing

Let us briefly recall the features of the French leather goods market. This market is composed of 123 enterprises generating a turnover of 1703.2 billions euros. In France, approximately 14.000 employees are working for leather goods companies. The low and middle price...

10 Mar 2022

Entry mode decisions, internationalization and global marketing - The case of French Cakes

Case study - 5 pages - International marketing

When companies enter foreign markets, they make decisions about what kind of marketing and organizational setup to choose - these are called entry modes decision. The process of internationalization begins with the choice of foreign markets in which the company hopes to enter. In...

28 Jan 2021
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The French Online Dating Site Market

Case study - 9 pages - Digital & e-marketing

Online dating has now been around for more than a decade and online dating sites have become part of the way of life of the French population. By allowing a user to meet singles or like-minded people with whom they can share life aspirations, passions and the same desire for relationships....

08 Jul 2021
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The case study of BIC, a French company dominating the global market

Case study - 10 pages - International marketing

Bic is a well-known French company that has evolved through the years and became very famous worldwide. It is nowadays known for three types of products, the first category of products is related to stationery goods, this includes all types of writting tools, pens, markers, pencils and...

11 Apr 2014
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International marketing plan for a French car manufacturer

Case study - 12 pages - Business strategy

Our subject here is to set up an international marketing plan to export electric / hybrid cars from a French manufacturer to the US market. In order to have a reliable marketing plan, we will do a quick overview of the different main stacks of the hybrid/electric cars. The electric...

21 Jan 2014
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International marketing plan for a French car manufacturer "Renault" in the US market

Case study - 10 pages - Business strategy

In this assignment we'll put together an international marketing plan for the launch of an electric car by the French car manufacturer Renault in the US market. I chose Renault because it's the French company which is the most in advance in the field of electric cars. Indeed,...

03 Sep 2013
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International marketing plan for a French car manufacturer - published: 03/09/2013

Case study - 28 pages - Business strategy

First, I think that the most important motive is the opportunity offered by the American market. Indeed, even if I can't find any numbers of that, I'm sure that there are more cars per capita in the US than in France. This specificity of the North-American car market offer a...

03 Jun 2013
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Marketing plan for the launch of a hybrid car by a French car manufacturer in the US market

Case study - 12 pages - Business strategy

This case study is an international marketing plan for the launch of an hybrid car by a French car manufacturer in the US market. This very actual topic is in the center of the sustainability matter that each company is now trying to develop. Cars pollute, and the war against global...

05 Dec 2011
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International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market

Market study - 9 pages - Services marketing

Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical innovations...

03 Nov 2011
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Strategic marketing plan for Caroll (the French "fashion house") in China

Market study - 10 pages - Services marketing

Today, with the globalization, companies have to establish in other countries than their origin country, to be more competitive and to resist in the market, especially in the clothing retail market. So, the main part of companies opens new subsidiaries in other countries and more on...

03 Mar 2011
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The market of the French wine and international competition

Market study - 38 pages - Services marketing

For a long time, France was called the "wine country", and the reference country in terms of production and consumption of wine. However, this world leader has seen the market eroding in recent years. Export volumes and domestic consumption are declining. The main reason that could...

25 Feb 2011
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Philip Morris International's global strategy: Comparative cases of French and Chinese market

Thesis - 22 pages - Business strategy

In 1954, the US Tobacco company Philip Morris started to develop its sales activities overseas by choosing an accessible market not so far from USA by creating an affiliate society in Australia. In 1955, PM Overseas was born and was established as an international division. Today, Philip...

29 Sep 2010
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Marketing plan for the French fashion house 'Caroll' who are aiming to enter the growing 'middle market' in China

Market study - 16 pages - Services marketing

To build a marketing plan, this is necessary to understand the business we are talking about. In this document, we will present recommendations to the Caroll brand, which will help expand its clothing business in China to target the middle market. Thanks to the different tools and matrices...

30 Dec 2010
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The market for French luxury goods in China

Thesis - 19 pages - Economy general

With a growth of 9.5% per year, the Chinese economy is experiencing a period of unprecedented economic success. This success is accompanied by a dramatic increase in the purchasing power of part of the Chinese population. Therefore, the Chinese market is becoming increasingly demanding for...

29 Sep 2010
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International marketing: The launch of an electric / hybrid car by a French car manufacturer in the US market.

Case study - 7 pages - Services marketing

During the vehicle exhibitions in Frankfurt in 2009, Renault, a French car constructor showed new electric concept cars. These cars are today, more than just concepts because Renault offers its customers a whole range of electric vehicles. This is the best way for Renault to offer a range...

29 Sep 2010
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Design a Marketing Plan for the French 'fashion house' Caroll who are aiming to enter the growing 'middle market' in China

Dissertation - 12 pages - Services marketing

The following paper is dedicated to design a marketing plan for the French ‘fashion house' Caroll in China. In the past decade this country has been going through large transformations which permits new entrants to respond to new needs, wants and demands. First of all, several figures...

29 Sep 2010
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International management: french capsule market

Market study - 10 pages - Services marketing

In its early years, coffee was considered a luxury product reserved for the rich. Then in the 80s, this changed and coffee became a common beverage that the everyone could afford. Because of this changed image, sales plummeted and coffee companies had to work hard to restore coffee's luxury...

29 Sep 2010
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Parc Astérix's strategic analysis : how can Parc Astérix ensure its place as second player on the French theme park market?

Case study - 16 pages - Business strategy

Parc Astérix is a part of the Compagnie des Alpes group (CDA Parks) which is a group specialized in the ski business, with 18 ski areas such as La Plagne, Tignes, Méribel, and others. It is the leader in the international market with 55% of the market share. The CDA Park is the...

29 Sep 2010
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The Threat of the New World to the French Wine Market: Are historically traditional wines are being usurped by aggressive new competitors?

Dissertation - 77 pages - Services marketing

The objective of this dissertation is to identify the difficulties that the French wine market faces with regard to the competition of the producers of new wines. Simple, easy to drink wines, have been commercialized on a large scale in the past ten years or so by Australia, South...

07 Oct 2010
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Marketing of the 21th century: EcoATM, the French recycling market

Tutorials/exercises - 20 pages - Business strategy

EcoATM is a very young enterprise with good respect of the environment. Their main idea is to develop in the United States for the moment an ECycling machine. It's a machine in which you can put your electronic wastes. In exchange it gives you money. You can choose to keep the money or to give it...

29 Sep 2010
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The difficulties to stay the leader on a market: The French Wine Industry and its fragile economic position

Market study - 34 pages - Business strategy

• Recent events: Numerous violent strikes were organized by the wine growers to draw attention to their difficulties; for instance, they demanded more assistance following the bad weather conditions that ruined the annual harvest. • A succession of demonstrations: It is a traditional...

16 Jan 2009
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International marketing: the French company Caroll in Brazil

Essay - 16 pages - Services marketing

In order to enter the Brazilian market, the French company Caroll has to adapt its strategy. Indeed there are a lot of competitors like Zara, Etam and the local competitors. The Brazilian market represents a good opportunity for the firm and Caroll has to develop its brand on...

29 Sep 2009
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How to implant a French cafe in Ireland in terms of marketing communication?

Thesis - 9 pages - Business strategy

A French cafe-bar is trying to enter the Irish market. A marketing team has been taken into account for several matters, such as, the location, the café-culture, the market data and the customers' habits. To launch this cafe-bar, marketers will have to develop an integrated...

15 Jan 2009
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The importance of consumer behaviour through the example of Dim's marketing: A successful French tights company

Essay - 5 pages - Services marketing

“Consumer behaviour has been described as the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives” (Blythe, J. The essence of consumer behaviour, p.2). In other words, marketing strategies...