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05 Jul 2021

Porter's Five Forces - Garmin

Case study - 5 pages - Sport marketing

Garmin was created in 1989 by Gary Busell and Min H. Kao to offer a new generation of GPS. When it was created, the firm sold geolocation systems to the US military. The firm has since developed and diversified its activities by offering geolocation tools for the general public, such as a...

25 May 2021

SWOT Analysis - Garmin

Case study - 5 pages - Sport marketing

The Garmin group is part of the new technologies and other connected objects sector. Its fields of activity are very varied since the company is present in the world of marine, aviation, but also automotive, fitness and all outdoor activities. The group's turnover at the start of 2020...

05 Nov 2020

PESTEL Analysis - Garmin

Case study - 5 pages - Sport marketing

Garmin Ltd. was co-founded in October 1989 by Gary Burrell and Dr Min Kao, who came up with the groundbreaking design and engineering of the GPS software technology used in their products today. Before his involvement with Garmin, Dr Kao also developed the first FAA-certified GPS...

30 Sep 2021

SWOT Analysis - The Sport Watches Market

Case study - 5 pages - Sport marketing

A sports watch is a robust analog or digital device designed to be worn by users offering features such as alarm, stopwatch, heart rate monitor, compass, tachymeter, tide indicators, etc., chosen according to the specific activity and personal preference. Sports watches were originally aimed at...

02 Jun 2021

SWOT Analysis - Fitbit

Case study - 5 pages - Sport marketing

The Fitbit company has had its obvious glory days over the years but quickly challenged by the arrival of competition, including Apple which, although much criticised, has a real notoriety with consumers. Nevertheless, we have highlighted a number of strengths, which have enabled the group to...

28 Jul 2021

Porter's Five Forces - Fitbit

Case study - 4 pages - Sport marketing

Founded by James Parker and Eric Friedman in 2007, this American group produces activity trackers, connected watches and other products related to the health and fitness industry. James and Eric believe that, while their customers take health and fitness seriously, it does not have to be serious...

08 Jun 2021

Porter's Five Forces - Polar

Case study - 5 pages - Sport marketing

Polar is a group that was founded in Finland in 1976. It markets watches and other connected or sports-related objects. Connected watches have enjoyed growing success over the past ten years, particularly due to the fact that consumers are paying more and more attention to their physical health...

28 Oct 2020

PESTEL Analysis - Polar

Case study - 5 pages - Sport marketing

The Polar Electro company which is based in a town called Kempele in Finland was founded in 1977 by Seppo Säynäjäkangasand, who invented the first wireless EKG monitor. With its technological innovations in wearable heart rate monitors, it has become one of the leading manufactures in the...

26 May 2021

Marketing Mix - Fitbit

Case study - 5 pages - Sport marketing

Fitbit is an American group founded in 2007 by James Park and Eric Friedman. The company mainly markets products related to the field of fitness, connected watches and other activity trackers. In recent years, the group has shown a significant drop in turnover, the market being dominated by the...

07 Jul 2021

SWOT Analysis - Polar

Case study - 5 pages - Sport marketing

The Polar group is part of the sector of sports watches and other connected objects, which have been very successful for several years now. The sector recorded a turnover of 18.7 billion euros at the start of 2020, with results which have increased considerably every year for almost five years....

11 Jul 2022

Aerospace Engine Performance Project - Cessna Skyhawk 172

Tutorials/exercises - 23 pages - Physics

The Cessna 172 has become a household name, particularly in the aviation community. Since its inception in the mid-1950s, the 172 quickly earned its stripes in becoming the most produced aircraft in history. These days, almost all qualified pilots start their flying career on the humble 172, and...

29 Sep 2010

TomTom N.V in the industry of the PND (Personal Navigation Devices)

Case study - 27 pages - Business strategy

The Global Positioning System (GPS) is a U.S. space-based global navigation satellite system. It provides reliable positioning, navigation, and timing services to worldwide users on a continuous basis in all weather, day and night, anywhere on, or near the Earth. GPS is made up of three parts:...

14 Apr 2008

Troia 2002 A Case Study in the Applications of Magnetometry

Tutorials/exercises - 11 pages - Geology

Between July 26 and August 3, 2002, research was conducted by Prof. William Aylward of the UW-Madison Classics Department, Dr. Jim Compton Tucker of the NASA Goddard Space Flight Research Center, and Jamon Van Den Hoek in partnership with the Troia Project by using a magnetometer linked with a...

09 Jun 2009

Wireless communication: Global positioning system

Thesis - 7 pages - Electronics

GPS technology is one of the significant inventions of the twentieth century. GPS has become a popular device in western countries but has not yet reached the household of the common man in India. With globalization, GPS and its related technology have been unable to penetrate the heart of Indian...

14 Apr 2008

Geographic Information Systems: Modeling and Analytical Shortcomings with a Landscape Archaeological Case Study

Case study - 24 pages - Geology

Archaeology has traditionally been defined relative to anthropology as “anthropology of the past” but an alternative viewpoint defines archaeology as “geography of the past.” As with other geographically-based fields, archaeological research emphasizes spatial information,...

12 Nov 2009

Marketing a product and determining the market strategy

Thesis - 2 pages - Services marketing

As results of my research on business and society I will identify and describe the four functional market strategies used to entice consumer spending on in-car electronic devices and an adapters. This article clarifies how this adapter includes a main body and components capable of supporting all...

18 Jun 2010

Michelin: Case study

Case study - 5 pages - Business strategy

Michelin designs, manufactures and sells tires for every type of vehicle. In addition to this, it also publishes maps and atlases, and has diversified into the production of GPS navigation instruments. Michelin stands out among its competitors by dint of its strong innovation policy, significant...

29 Sep 2010

Corporate development Mergers

Essay - 16 pages - Business strategy

Created by Paul Ricard in 1939, the Ricard company, subsidiary of the Group Pernod Ricard since 1975, is a major player in the sector of drinks. It occupies the first rank in France on the market of the whisky with Clan Campbell, of premium Scotch whisky with Chivas, of Irish whiskey with...