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15 Apr 2022

Analysis of a country - Japan's PESTEL analysis and Porter's 5 Forces

Case study - 5 pages - International marketing

Japan is maintaining complicated relations with neighboring countries such as Russia, South Korea, China and Taiwan; this is related to different resources (such as natural gas, hydrocarbons ...).

25 Aug 2022

Marketing in Japan - Create a buzz and retain Japanese customers for 7-ELEVEN by using Social Networks Site

Case study - 6 pages - International marketing

Japanese convenience stores offer drinks, food and daily products every day 24 hours a day. The 3 major convenience stores in Japan, also called Konbini, are 7-ELEVEN, Lawson and Family Mart... The mission statement of the company is to provide a complete range of products to the conscious...

25 May 2021

The COVID-19 Impacts on Tourism Industry - The Japan's Case

Thesis - 13 pages - Tourism marketing

It is within the frame of the Master of Applied Foreign Languages in English and Japanese at Jean Moulin Lyon III University that I did a two-month-internship in the DMC EXO Travel Japan. This Japanese office is part of a bigger group: EXO Travel. It was within the MICE team in Tokyo that...

10 Feb 2021

Cultural studies - Comparing and contrasting Japan and France

Essay - 2 pages - Sociology

Japan and France are two countries located on different continents. One is in Asia next to the Pacific Ocean and the other is located in occidental Europa bordered by the Atlantic Ocean, the Mediterranean Sea and the North Sea. Each country has its habits and lifestyles. There are many...

16 Jul 2021

Culture analysis - Japan

Essay - 5 pages - World geography

I chose Japan because it is the most exotic and culturally different from France. Therefore, I find it really fascinating to learn more about this incredible distinct island of culture! Japan could appear as an excentric, colourful and strange culture but also complex and confusing...

28 Dec 2020

Nutella marketing comparison between Japan and France

Case study - 26 pages - Brand management

- Created in 1946 by the Ferrero family in Alba, Italy - Originally sold as “La Tartinoise” in France - They tried to make chocolate with nuts for the first time - Renamed Nutella in 1964 - France is the biggest consumer of Nutella in the world

13 Oct 2020

PESTEL analysis - IPad in Japan

Case study - 1 pages - Business strategy

Japan is a country which is surfing on the wave of new technology. The government thus sets up what is needed, towards population, to facilitate their access to it. The ministry of internal affairs and the communication wish to develop the notion of "work at home", already used in American...

12 Nov 2020

Human Resources - Comparison Between Two Countries, Japan and United States of America

Case study - 6 pages - Human resources

In this paper, I will be comparing two countries, which are the United States and Japan. I will be discussing all forms of similarities and differences. I chose those two countries because the large geographical distance and strong language barrier between them also plays a role in the...

17 Apr 2015

Seaton's Japan War Memory

Case study - 2 pages - Educational studies

The stories of World War II remain more alive and widely argued about in Japan than any other of the nations that was a major combatant in the war. Seaton focused on the time between 1972 and 2005 when Japan held the 60th anniversary commemorations. He outlined that Western media...

27 Aug 2014

Case study On Japans Changing Culture

Case study - 3 pages - Educational studies

Panasonic was established in 1920 but it's initially it was known as Matsushita before 2009. It is one of the building blocks of the rise in Japan as a major economic power. It was a company that embraced the Japanese traditional culture. The company treated its employees with great care...

21 Nov 2014

Differences between Kuwait Stock Market and Japan Stock Markets

Case study - 9 pages - Educational studies

Over the years, the world has witnessed major breakthroughs in business operations with accelerating capital outflow patterns symbolizing the increasing emergence of the advanced countries of economic prosperity. On a broader scale, inter connectedness of world nations has significantly...

14 Feb 2013

The modus operandi and the national and international impact of a particular Japanese criminal organized group: the Yakuza

Case study - 5 pages - Social sciences

Yakuza are Japanese organized crime groups represented by several syndicates in the whole country. They also have got many networks in the world especially in the Pacific zone, The United States as well as in Germany. The modern Yakuza derived from two distinct formations: the bakuto involved in...

10 Jun 2013

The Japanese textbooks controversy: a comparison with France and Germany

Case study - 5 pages - Educational studies

“Few, if any, instruments shape national culture more powerfully than the materials used in schools. Textbooks are not only among the first books most people encounter; in many places they are, along with religious texts, almost the only books they encounter” . Textbooks are an...

03 Mar 2011

The feasibility study of Hachette Books in Japan

Market study - 8 pages - Services marketing

Founded in the last century by Louis-Philippe Hachette, Hachette Book is now one of the major players in publishing in France and has a strong international base. Hachette Book brings together forty publishers in France and Europe. Annually, it publishes more than five thousand editorials in the...

10 Jan 2011

Japan: Taste of the protocol

Case study - 2 pages - Management

Japan is said to be a difficult market to penetrate and this will probably not change overnight. What makes Japan a hard business partner is its combination of strong cultural roots and rapid economic success. For foreign businessmen, this dichotomy is very confusing, especially in...

12 May 2011

Chocri chocolates in the Japan market

Market study - 13 pages - Services marketing

The focus point in the following marketing strategy will be the German chocolate company “Chocri” that was founded in 2008 as a limited company. Based on German law, the company is included in the so called group of “corporate enterprises”. The main characteristic is that the...

27 Jan 2011

Marketing plan - Louis Vuitton in Japan

Case study - 12 pages - Services marketing

In 1854, Louis Vuitton, a Parisian trunk maker, opened his store on Place Vendome. Over the years the brand has grown significantly and is now attached to the LVMH group, the number one luxury group in the world, owned by Bernard Arnault. Louis Vuitton is one of the first commercial brands to...

12 Jul 2011

Samurai - Class of military nobility in pre-industrial Japan

Essay - 2 pages - Social sciences

Samurai were members of a class of military nobility in pre-industrial Japan. They were bound by a code of honor known as “Bushido.” When roughly translated, “Bushido” means “the way of the warrior.” The Bushido was a moral code that all samurai were...

03 Mar 2011

Establishment of the brand of Louis Vuitton luxury on the Japanese market

Case study - 16 pages - Services marketing

France is a country with the largest number of firms in the luxury sector and Japan is a country that imports a lot of luxury goods. It is then natural to focus on the implementation of the first French luxury brand Louis Vuitton, among the largest importer of luxury goods in Japan....

31 Dec 2010

The feasibility of the launching of Twingo in Japan: Development of a marketing strategy

Case study - 8 pages - Services marketing

Renault's presence on the Japanese market dates from the 50s, during which about 50,000 cars were sold. However, the import of cars to the Japanese market declined considerably during the 1960s. Indeed, Renault was forced to ban the import policies of Japan. In 1994, Renault saw its...

31 Dec 2010

The market for chocolate in Japan

Thesis - 20 pages - Services marketing

The consumption of sugar has been gradually increasing in Japan. As the Japanese learnt that chocolate was good for health, they enjoyed consuming it. La Maison du Chocolat, which has existed since 1977, is now experiencing great success in France and its consumption has been increasing...

30 Nov 2010

Why are foreign exchange rates of G3 (the United States, Japan, Europe) so unstable?

Thesis - 12 pages - Economy general

In 1973, Nixon unilaterally decided to break off all references to gold and to float the dollar to escape the constraints of the international monetary system of Bretton Woods which was becoming increasingly burdensome on the U.S. economy. This ended the system of fixed exchange rates, which had...

29 Sep 2010

Procter and Gamble Japan: the SK 2 Globalization Project

Case study - 13 pages - Economy general

Procter and Gamble have been operating internationally for decades. Number of countries in which P&G has been operating over years As we can see, there had been brisk development during the ‘50s and the ‘60s. Then, the internationalization process stagnated during the ‘70s. A...

29 Sep 2010

Levi Strauss Japan K.K.: a denim jeans market

Market study - 7 pages - Services marketing

Levi Strauss is a world renowned brand in the apparel industry. Its core product lines for men, women and youth are the LSJ brands of jeans and jean-related products. Facing a period of economic crisis in the Japanese market, Levi Strauss risks to lose its market shares. How can LSJ manage to...

29 Jul 2010

All you need to know about negotiating in Japan

Thesis - 6 pages - Business strategy

In Japan, commercial negotiation is most often carried out in groups; you almost never meet a Japanese alone to talk business, but a delegation made up of several players from the same company. In Japanese culture, a single individual has very little decision-making power because he is...

04 Oct 2010

How can a western company setting up business in Japan learn from cultural behavior theory?

Thesis - 3 pages - International relations

Entering the Asian market can be particularly difficult for British and American companies, due to the various cultural differences. This paper will show how various cultural models can aid a British company to overcome cultural problems when establishing a business unit in Japan. Before...

02 Dec 2010

French wine exports in Japan

Thesis - 26 pages - Services marketing

France is a part of the European Union; it is subject to common rules across Europe especially regarding the foreign trade policy which is deemed to be quite liberal under the leadership of the European institutions. It was from 1 January 1993, all European countries constituted a single...

13 Jul 2010

A contrast of the Japanese and the US economy

Thesis - 5 pages - Economy general

This article presents a comparative study of the world's two most contrasting economies- the United States and Japan. There are many common grounds between the two nations as well as a wide range of differences. Of course, the United States commands a more significant presence among the...

29 Sep 2010

Comparison between the US and Japanese banking systems

Dissertation - 11 pages - Economy general

The Japanese and the Americans have different perceptions of time. This difference exists as part of their culture and the values they advocate. The cultural, political and historical background consequently leads to two different banking forms: the bank-based and the market-based systems. Until...

29 Sep 2010

The International Marketing Strategy of Sanofi- Aventis in Japan, New Zealand and Nigeria

Case study - 31 pages - Services marketing

The message conveyed by the pharmaceutical major that Sanofi-Aventis is the slogan "Because Health Matters?. The communication will be the same in all countries but the emphasis of the message that Sanofi-Aventis is trying to get across with the techniques mentioned above will be the same in...