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13 Jan 2009

Market Research: The launch of a hybrid diesel engine by PSA group

Market study - 4 pages - Services marketing

In 2004, Toyota launched a hybrid car: Prius. The principle of this car is the addition of an electric motor to the traditional petrol engine. The objective is to request the electric motor with starting and low speed and to request the petrol engine at higher speeds. The goal of this technology...

07 May 2021

Strategy proposal for an MNC who wants to invest or expand in a specific country - New Group Renault strategic plan: "Drive the Future"

Market study - 7 pages - International economy

In this work, we analyze Renault's strategic plan for 2017-2022, called "Drive the Future" on three levels: the company's source of competitive advantage (section 1), the reasons for choosing the target of investment in emerging country, such as China (section 2) and finally the content...

04 Jan 2022

SWOT Analysis - Stellantis

Case study - 4 pages - Automotive marketing

Founded on January 16, 2021, Stellantis is a multinational corporation engaged in the automotive industry. The group was born from a merger between two big names, the PSA Group and Fiat Chrysler Automobiles. As of October 30, 2019, the announcement of the merger between the...

31 Dec 2021

Pestel Analysis - Stellantis

Case study - 4 pages - Automotive marketing

The Stellantis group was founded on January 16, 2021. The multinational company that has existed for several months and manufacturer of automobiles was born from a merger between two groups including the PSA group and Fiat Chrysler Automobiles. Two years earlier, in...

30 Mar 2012

Corporate and business strategy of PSA Peugeot-Citroen

Essay - 7 pages - Business strategy

PSA Peugeot-Citroën Company is a French car manufacturer, property of Peugeot family. In 2010, the company was the leader car manufacturer in France and the second in Europe taking over Volkswagen . Nevertheless, PSA had to face some issues. As a strategy consultant for PSA,...

29 Sep 2010

Operation management: industrial reality of Peugeot PSA Citroën

Case study - 11 pages - Management

During the 20th century, the world went through many evolution phases, especially in the automotive industry. Today, this industry is a very important factor in economic development. PSA is a French automotive manufacturer. In 1973 the company made a merger with Citroën, and became the...

14 Dec 2010

PSA Peugeot-Citroen

Thesis - 9 pages - Business strategy

The story of PSA Peugeot-Citroen starts with the Peugeot's brothers when they started to provide accessories for clock factories in 1810. Lead by the industrial revolution, they rapidly began to build cars; the 100000th car was reached in 1925. In the 1970's, Peugeot took Citroen over and...

13 Oct 2020

SWOT Analysis - Tesla

Case study - 8 pages - Automotive marketing

- Tesla Inc. is an American automotive manufacturer and innovative energy solutions company - Founded in 2003 - Develops electric-powered vehicles to promote the sustainable use of energy - Best known for sustainable innovation - Famous for manufacturing and marketing high-performance,...

18 Aug 2021

Marketing strategy - Pringles

Case study - 9 pages - Catering marketing

Known by all and greatly favoured at aperitif time, Pringles is the most widely consumed cracker on festive occasions of all kinds. Pringles is a commercial brand launched by Procter & Gamble, originally under the name "Pringle's" in 1967. While at the time they contributed to the...

31 Dec 2010

Strategy and organization of the Ford group

Thesis - 14 pages - Business strategy

While developing a strategy, a company no longer considers each supplier, customer or competitor as enemies who will undermine its immediate benefits. Automakers around the world now share this vision, which is why they have completely changed the nature of their relationships with their...

29 Sep 2010

The Volkswagen Group : A study

Case study - 31 pages - Business strategy

As the largest automobile manufacturer in Europe and 5th in the whole world, the Volkswagen Group focuses on the automotive market and offers products and services along with an entire automotive value chain. With nine independent brands, the Group provides a unique range of models...

15 Nov 2011

Strategic analysis of Nissan group

Market study - 20 pages - Accounting

“As the crisis has evolved, Nissan has remained focused on the recovery, guided by our corporate recovery plan. Although our company is still operating in crisis mode, Nissan is on track toward a complete recovery. In fiscal year 2009, we returned to profitability after losses in the prior...

27 Jan 2011

Strategy of the Renault group

Case study - 13 pages - Business strategy

In 2007, Renault had produced figures in line with expectations, with operating income of 1.35 billion euros and a turnover of 40.682 billion euros (up 1.78%).The bottom line was the confirmation of the forecast for the year 2008's operating margin of 4.5%, as well as 2009's commitment of 6% with...

15 Jun 2012

Volkswagen group- China's analysis in competitive strategy

Case study - 20 pages - Business strategy

Chinas automotive industry growth reflects on China's economy, with it being one of the most dynamic and promising industries in the country. Volkswagen Group entered the Chinese economy thirty years ago, and therefore played an important role in shaping this industry. After giving the...

24 Dec 2013

Malaysian soil-soil texture, pH and salinity determination

Case study - 5 pages - Biology

It is essential for farmers to ensure that the soil in which they grow their crops plants can produce a good yield. Determining the influence of factors such as soil texture, pH and salinity is vital to ensure such a high yield. Soils are physically a mixture of inorganic particles of...

29 Sep 2010

Business Plan: Renault

Business plan - 13 pages - Services marketing

Renault was founded in the early 20th century, and over the years, has a huge historical legacy. From its beginning, through the two World Wars to the present day, the brand has cemented itself in French History. Presently, Renault is involved in a partnership with Samsung and Nissan Motors. It...

16 Sep 2011

How does Peugeot build a competitive edge against Chinese and foreign car industry

Thesis - 10 pages - Business strategy

In this report, we focus on the PSA Peugeot Citroen group. Firstly, we will analyze the company and its features and key data. PSA Peugeot Citroen group is a French car manufacturer, and is the result of a merger between Citroen and Peugeot Limited companies. Thanks to...

04 Apr 2022

Porter's diamond 5 forces : Stellantis, an automotive company

Case study - 5 pages - Automotive marketing

Stellantis is an automotive company founded very recently, on January 16, 2021. It is the result of the merger of car manufacturers FCA and PSA. It is, therefore, a global manufacturer that brings together more than ten brands (Chrysler, Dodge, Jeep, Opel, RAM, Citroën, Abarth, DS Auto,...

14 Dec 2010

Analysis of supply and environment for Renault

Case study - 8 pages - Business strategy

The Renault Automotive Group has more than 350 industrial and commercial sites in over 40 countries and 131,879 employees. In 2004, the Group achieved a turnover of 40.7 billion Euros, up 8.4%. The strategy of profitable growth is built on three pillars: competitiveness, innovation...

27 Oct 2009

The strategy of investment and development of the French companies in Poland

Dissertation - 75 pages - Business strategy

This paper deals with the strategy of investment and development of the French companies in Poland. In a first part, the author discusses the theory of Foreign Direct Investment, more commonly called FDI: its different types and their alternatives, their motives, benefits and risks. In the second...

29 Sep 2010

The company Renault and the consideration of environmental issues in its production

Case study - 39 pages - Business strategy

Renault was founded by Louis Renault and his brothers in 1898. It is a familial and traditional company that made a name for itself through the years, different periods and centuries. Indeed, Renault's group went thought two wars and an economic crisis, and by always adapting its strategy...

29 Jun 2010

Human resource management (HRM) at IBM

Thesis - 7 pages - Human resources

Stress has become an integral part of business life today. Tension, pressure and constant anxiety are a few of the occupational diseases detected at PSA, Renault, EDF and IBM. These occupational diseases and cardiovascular diseases have been on the rise lately. To develop this subject,...

27 Jul 2010

The European business environment, Renault-Nissan

Thesis - 2 pages - Business strategy

Renault-Nissan knows so many direct competitors. Indeed, it is within the same criteria as PSA, Fiat or Toyota. We shall now see below, what are the distinctive capabilities that allow Renault-Nissan to stand out and differentiate from others. For this, we must first review the internal...

27 Jan 2011

The opposing strategies of H&M and Zara: 'No Communication' versus 'Masstige'

Case study - 6 pages - Management

According to the information on the internet, only garments would soon no longer be sufficient for the market. Thus the major textile companies have engaged themselves in decorating/home decors. Indeed, in 2009, H&M launched its furniture department with the best set of linens. On this particular...

05 Jan 2011

Toyota: How trade barriers can affect the firm's strategy in terms of marketing operations

Thesis - 10 pages - Economy general

Automotive industry is recognized as one of the most global of all industries. “On a global level, the assets of the top ten multinational automotive enterprises represent 28% of the assets of the world's top 50 companies, 29% of their employment and 30% of their total sales. In 1999, four...

10 Jan 2011

Analysis of Michelin's strategies and recommendations

Case study - 40 pages - Business strategy

254% - this is the performance level of Michelin since March 2003; such high-flying results have enabled the company to emerge as the leader in a very competitive market where rivals such as Bridgestone and Goodyear are on the lookout for the slightest weakness of the French manufacturer. The...

29 Nov 2010

China, the 'auto'-mobile zone

Thesis - 10 pages - Economy general

China has long been regarded as the land of the bicycle. This Asian country is now a new Eldorado for the automotive industry. In 2005, China became the third largest producer of cars after the U.S. and Japan, and the fourth largest market in the worldwide vehicle sales. Within a span of a few...

31 Dec 2010

The export of cosmetics to China

Thesis - 20 pages - Economy general

China is a growing country that deserves a closer look to help explore all the opportunities it offers. Indeed, trade in China has a huge scope of development due to the decentralization and liberalization of 1978 and especially since its entry into the WTO in 2001. In spite of many inequalities...

15 Jan 2009

Study of Renault's strategy

Essay - 9 pages - Business strategy

Renault is a famous car-constructor. It was created in 1899 by the brothers Renault and was considered one of France's flourishing industry throughout the XXth century. But now the firm has adapted itself to a new global and more complex environment. This adapting process was no simple...

29 Nov 2010

Fuji film: Analysis and strategy

Case study - 16 pages - Business strategy

Fujifilm I & I (Imaging & Information) is an international Japanese company, established in 1934, which manufactures films and cameras. In a recent survey published in a Japanese business daily, the company was ranked the first in Japan. The group has leading technology, which enables it...