A digital company making publicity
Case study - 12 pages - Digital & e-marketing
We are a digital company that makes publicity, in other words, we can brand any business, be it a store, a product, a hotel... and promote it in order to make it known to people. We created a website related to their social media pages where we can promote their business by posting new...
Publicity campaigns of United Colors of Benetton
Case study - 40 pages - Services marketing
Benetton is a brand of repute that has been in the limelight by many provocative advertisements. However, these ads have been a hindrance to the development of the brand. As an advertising agency, it has decided to create a new campaign focusing on branded products. In this case, it will...
Critical analysis: Apple's publicity for iPod and iTunes
Case study - 4 pages - Business strategy
The iPod has the capability to store a large amount of music files that it can play with an excellent sound quality (in MP3 format). It satisfies people's demand for downloading music over the Internet and transferring to a product type "player" so that they can listen to it anywhere anytime....
Analysis of Publicity of "Flower" brand by KENZO
Case study - 4 pages - Services marketing
The Kenzo brand was created in 1988 by Kenzo Takada, a famous Japanese designer. In 1993, he sold the brand to LVMH while retaining the ownership thereof. This large group is the world's leading luxury product group, and it holds a portfolio of high profile brands such as perfumes from...
Honda's publicity campaign for the CR-V
Case study - 2 pages - Management
Honda, (the car maker) launched a new four wheeler in 2005 called the Honda CR-V. This vehicle was supposed to be quiet, clean, efficient and aesthetic. However, the pollution generated by the CR-V and its failure to adapt to the city life became the main complaints of the vehicle. The CR-V has...
Publicity in Russia: a new concept
Case study - 4 pages - Management
In this article of Ostlund one finds the characteristics of publicity in Russia during the Sixties and Seventies. Large changes and developments took place for this period. The transition was carried out automatically thanks to the progressive opening of the Russian market towards the...
Dancing rabbit eco-village: The pros and cons of publicity
Thesis - 6 pages - Social sciences
One dilemma that faced intentional communities of the 19th century was balancing the communards' desire for their own, secluded place and their drive to educate the rest of society by example. Dancing Rabbit, an experimental intentional community, is taking a decidedly 21st century approach to...
Public consultation - A new communication strategy launched by the EU through the web
Essay - 3 pages - European union
On 29th May 2005, French people refused the EU constitution, I was in Italy and had the news on a bus, through my neighbour's newspaper. In this context, the 'no' from French public opinion was the opportunity to reveal the wide gap between the EU and its 'citizens'. This...
The today health crisis poses the problem of its financing in large part by public debt - With the subprime crisis, how can the impact of such a cost be sustainable on the budget ?
Dissertation - 8 pages - International economy
According to an article published on April 28, 2020, in the newspaper Les Echos and written by Renaud Honoré, the current rate of French public debt is twice as high as that of the subprime crisis in 2008. In fact, we never reached these figures since the Second World War. European debt rules...
Country Risk: Fiscal Policy and Public Debt
Course material - 6 pages - Economic politics
Governments refer to (elected) people who form the administrative body of a country. They are important because they take into account externalities and finance public goods (which the private sector would not want/manage to finance). Their objectives are : education, national defense, low crime,...
Advantages of public/private schools over home schooling
Case study - 3 pages - Educational studies
There is a current trend among parents of school-age children around the world to educate kids at home instead of in an institutional form. Although these parents want the best education and choices for their children and emphasize the difference, as well as the benefits of the home education,...
Public Administration - Possibility of good regulatory government
Case study - 3 pages - Educational studies
Public administration follows the bureaucratic model. The implication is that there are hierarchies that influence the decision making process in public administration. Therefore, the decision makers in public administration are at the top of the bureaucratic models (Croley, 2008). However, there...
Formal versus informal institutions-role of public and private sectors
Case study - 3 pages - Educational studies
Countries have come to the realization that for efficient development to occur the roles of the state and those of the private sector must be clear. The world leaders met in 2000 and they came up with the Millennium Development Goals (MDG's) which would be achieved through the participation of...
Public Service: The Australian Perspective
Tutorials/exercises - 4 pages - Political science
Public service, in the general context, refers to services which are aimed at addressing specific needs of a certain sect of the general public. In light of a government set up, such services are rendered by public government entities and agencies to the members of public within a governmental...
Religious freedom: freedom to the test of public service and the principle of neutrality
Case study - 4 pages - Educational studies
It is first necessary that the public service is an apparent neutrality: it is the public service as a neutral place. It is useful to recall that the principle that worship is not a public service. But in any event, the neutrality of the public service places is required, either under the...
Transformations of resource management in Canada and his impact on the Public Service
Essay - 3 pages - Management
Resource management in Canada has gone through upheavals since the 1960s and 1970s. What might be one of those transformations and why is it significant for management in the Public Service of Canada?
Evolution of public relations profession
Essay - 1 pages - Sociology
Technology continuously changes the way we interact with one another. Consequently, professional duties have been altered as well. Some positions require a completely different approach compared to the same position a few decades prior. Public Relations provides a unique example of this trend....
Management in the public sector
Course material - 10 pages - Management
In the public sector, business organizations do not exist to make profit but to provide services for the whole nation. The public sector is made up of organizations which are controlled by the government, the state or the local authorities. They can be divided into 3 categories: - Public...
Charter schools and the future of public education
Essay - 2 pages - Educational studies
According to Karps analysis on the issue of charter school in relation to the role played by the public schools, he thinks that there are many devoted charter school educators who share the dream of schooling in a advanced, student-centered institute. And he also indicates that there are more...
India's daughter - Leslee Udwin - How was this crime interpreted by the public opinion?
Essay - 1 pages - Sociology
The rapists' point of view is clear: this girl shouldn't have gone outside alone, and at night. Their rape act was like a punishment of this unaware attitude of Jyoti for them. The only responsible person of the rape concerns the victim: leaving at night around 9 o'clock is like...
Public opinion & responding to crisis
Case study - 2 pages - Educational studies
A crisis is an unstable condition or situation or a stage in a series of events at which the inclination of future events, in most cases for the worst, is determined. How issues are handles at this stage, is very vital in determining the extent to which the future events may be favorable or...
State sovereignty in international public law
Essay - 5 pages - International law
Jean Bodin (1530-1596) considered that the concept of sovereignty is an absolute concept. Sovereignty is a key concept when it comes to dealing with the state and its place in the international arena. It is, indeed, a concept that has been fostered to characterize the intrinsic power of states:...
The Ethical Implications of Police Officers Accepting Free Goods and Services from the Public On- or Off-Duty
Essay - 3 pages - Political science
Ethical issues define the moral responsibility that an individual has, which defines and shapes their conduct. From Kantian ethics, the duty obligation is supposed to limit the behavior of an individual, which is supposed to be defined by the standards that are supposed to be held. Police...
Public Law -The Human Rights Act 1998
Case study - 4 pages - Educational studies
Protection of human rights has been the focus of many governments and states in the world. The United Nations, for instance, has put in place a number of rules and regulations that revolve around human rights and which all members should adhere. The United Kingdom is one of the states that have...
Role of Interventions Programs - Public Health Theory
Case study - 3 pages - Educational studies
The social cognitive theory can be effectively used in the curbing of the excessive alcohol use that has been noted amongst the students of Indiana University College. The social cognitive theory, according to scholars in the social and behavioral sciences, is conceptualized by understanding only...
Reconciliation of public service neutrality and guarantee of freedom of religion
Case study - 4 pages - Educational studies
The Court then analyzes the values represented by the headscarf. Now, for the Court, the scarf is "imposed on women," and it follows a prescription "difficult to reconcile with the principle of gender equality". But first, it seems quite embarrassing that the Court gives an interpretation of a...
Public law: Judicial review
Case study - 4 pages - Civil law
As much as Catford District Council has authority to issue retailing license to pet-shop owners and operators, the relevant statute provides discretion to the local authority to conduct consultations if necessary. The fact that the license was legally issued and Alya is not comfortable with the...
Public Relations in the Nonprofit Sector
Thesis - 5 pages - Business strategy
Public relations is a growing field, not only in the United States, but around the world. Today more and more businesses and organizations are recognizing that the reputation, profitability, and success of a company depend largely on its relationship with the public. Public Relations employees...
Initial Public Offerings: an Outlook through Game Theory
Essay - 16 pages - Finance
Initial Public Offerings (IPOs) have a very special place in contemporary economics and finance. They represent the entrance on a deep and liquid market with access to almost unlimited reserves of capital from all over the world. But IPOs appear also as a short-term fund-raising tool, especially...
Public perception of the pay and benefits given to executives
Essay - 8 pages - Management
Research on executive compensation packages clearly demonstrates that the general public is incensed and outraged by, what they perceive to be, excessive pay and benefits for these professionals. Throughout the course of the twentieth century organizations have argued that executive pay and...
