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28 Jul 2022

The cosmetics marketing

Case study - 5 pages - Luxury marketing

The cosmetics industry is a huge and profitable market in the world. Today, this market is worth billions. In fact, according to the Cosmetics Europe and the personal care association in 2020, Europe was the largest market in the world, with 76.7 billion euros; followed by the USA with...

18 Jun 2021

PESTEL Analysis - The Body Shop

Case study - 5 pages - Fashion and ready to wear marketing

Anita Roddick, in a desire to connect her business sense with her moral sense, founded The Body Shop on March 26, 1976, with the opening of her first boutique in the south of England. The store offers high quality, traceable and environmentally-friendly cosmetic products. The product line has...

27 Jan 2011

Analysis of the care product market for men

Case study - 5 pages - Services marketing

Introduction The first cosmetics product for men was developed in 1985 at the laboratory of Biotherm. L'Oreal was 17 years ahead of its main competitors (such as Vichy and Clarins) when it launched first products for men accompanied by the revolutionary slogan: "Men have skin, this is...

13 Sep 2022

Market study - The natural cosmetics

Market study - 12 pages - Green marketing

The personal care and beauty industry has recently undergone a revolution with fast-changing buyer perceptions toward specific products. Many consumers of beauty and cosmetic products have begun to show interest in knowing more about regularly used products, the benefits, and the...

30 Sep 2021

Cosmetics Marketing: tendencies, Bio Cosmetics...

Case study - 4 pages - Fashion and ready to wear marketing

Since antiquity the field of beauty has taken a paramount place in the human life, different substances or mixtures are used to improve, protect, scent, or maintain the human body in good state of appearance. With time the cosmetic products evolve and innumerable innovators created cosmetic...

02 Sep 2022

Sub-populations within a population - The older age group

Dissertation - 6 pages - Social sciences

Sub-population refers to a minority group within a population. Understanding these groups assists governments when developing policies that touch on the general population. In Canada, the government considers anyone from the age of 55 years to belong to the older age group population in society....

11 Jan 2013

Bangalore: Online beauty and personal care market outlook 2012

Case study - 4 pages - Business strategy

Online beauty & personal care segment witnessed higher double digit value sales growth of 19 on year-on-year basis in 2011-2012. It further registered annual transactions increase of 10 on year-on-year basis in 2012. The segment is stipulated to witness average annual growth of 25% with...

29 Sep 2010

Landon Care Products Incorporation

Case study - 5 pages - Human resources

Landon Care Products Incorporation is an American company that deals with cosmetics products, such as skin care products and it is based in Connecticut. Landon Care Products, Inc was acquired in January 2007 by a multibillion dollar beauty company from Europe called...

17 May 2009

Improving Vichy Sun Care sales for teenagers and young adults

Thesis - 13 pages - Services marketing

The objective of our work is to increase the sales of Vichy sun care products for the segments of 13 - 25 years old people. To reach to our target group, we used two main marketing styles which are strategic marketing and operational marketing. In strategic marketing, firstly we analyzed...

15 Jul 2009

A discussion and analysis of wound care

Thesis - 7 pages - Medical studies

The aim of this essay is to explore the underlying theory of wound care. This will be broken down and looked at in terms of comfort, safety, and status and assessment of the nursing model - activities of daily living concerning wound care. Under examination will be definitions of...

03 Mar 2011

The case study: "Garnier, take care of you" (2005)

Case study - 10 pages - Services marketing

Garnier is a French firm, owned for forty years by the L'Oreal Group, the market leader in the capillaries. Faced with fierce competition, its flagship brand Garnier Fructis saw their market share stagnate in a market that was already fragmented steeply. Two consequent threats pushed the...

09 Jan 2009

Account for the failure of Clinton's health care reforms

Essay - 4 pages - Political science

In the United States in the early 1990s, both public opinion and political actors agreed that healthcare system did not work properly anymore. The American system is based on employment, i.e. those who work can benefit from a healthcare insurance, but unemployed people and half-time workers...

26 Sep 2007

Prenatal Care

Presentation - 45 pages - Medical studies

Prenatal care as we know it today is a relatively new development in medicine. It originated in Boston in the first decade of this century. Before that time, the patient who thought she was pregnant may have visited a physician for confirmation but did not visit again until delivery was...

29 Apr 2009

The main factors affecting the purchase decision in anti aging products with reference to Olay

Case study - 22 pages - Services marketing

The anti-aging market is one of the largest in the world. The majority of these people want to find a way to fight aging, which is why there is such a high demand for products which hide or fight the signs of aging. It is a great thing that there are so many anti-aging products available. There...

31 Dec 2010

French cosmetics in the United States

Thesis - 60 pages - Business strategy

The establishment of new French cosmetic companies in the United States is an interesting topic to discuss in the current scenario. For many years, France and its beauty products in particular have always enjoyed a good reputation across the Atlantic that allowed young French companies to achieve...

27 Jan 2011

Case of the Nickel Company

Case study - 29 pages - Business strategy

Like women, men are increasingly aware of the importance of their bodies and their image. According to the reports in 1995, 65% of men thought that, it is "important to take care of their skin” and it was seen that, 19% of men used their partner's skin care...

06 Apr 2011

Case L'Oreal - 'Synergie and Belle Couleur'

Case study - 10 pages - Business strategy

The company L'Oreal describes the story of a French family business which has become the world's number one cosmetics manufacturer. It is a multinational, which continues to remain the market leader by investing in research and development to offer innovative products and recovers its...

20 Jan 2009

Strategy of L'Oreal

Essay - 21 pages - Business strategy

L'Oreal was created in 1907 by a French chemist: Eugene Schueller. The latter developed a synthetic formula, called Aureole, to dye hair. He then created his own formulas, manufactured his products and marketed them to Parisians hairdressers. In 1909, after registering the articles of the...

29 Sep 2010

L'Oréal Paris hommes

Case study - 15 pages - Services marketing

L'Oreal was founded in 1907 by Eugene Shculler. It got its start in the hair-color business, but the company soon branched out into other cleansing/beauty products. L'Oreal now markets over 50 brands and many thousands of individual products in all sectors of the beauty business, including hair...

29 Nov 2010

The strategy of L'Oreal

Thesis - 28 pages - Business strategy

L'Oreal was founded in 1907 by a French chemist Eugene Schueller. The latter developed a synthetic product, called Halo, for dyeing hair. He then created his own products, and manufactured and marketed them with Parisian hairdressers.In 1909, after filing the patents for future group...

29 Apr 2009

A brief look at the company L'oreal and some of it strategies

Thesis - 12 pages - Business strategy

Eugene Schueller a young French chemist developed an innovative hair color formula, Aureole. He manufactured his own products and sold them to Parisian hairdressers. The company was registered in 1909. The guiding principle from the beginning was research and innovation in the interest of beauty....

29 Nov 2010

Strategic analysis of the L'Oreal group

Thesis - 32 pages - Business strategy

The cosmetics market is one of the biggest markets with technology.It creates a net turnover of 6 per year, 543 billion euros in France and is one of the largest markets in the world. The figure seems impressive; it merely reflects the enthusiasm and buying of more and more beauty products by...

10 May 2013

Marketing analysis of Helena Rubinstein

Case study - 14 pages - Business strategy

L'Oreal is the leader of cosmetics in the World with a turnover of 19 496 million of euros in 2010. L'Oreal has four-divisions/ branch: Active cosmetics, Professional products, consumer products and Luxury products. We have decided to study a brand of Luxury branch of L'Oreal: Helena...

10 Mar 2021

Marketing Mix - L'Oreal

Case study - 4 pages - Fashion and ready to wear marketing

L'Oréal is a French multinational company and the largest in the world specializing in the cosmetics and beauty sector. It was founded in 1909 by Eugène Paul Louis Schueller. The group has its operational headquarters based in Clichy, in the Hauts-de-Seine, and its main office in Paris. With...

12 May 2009

Mary Kay cosmetics: Asian market entry

Thesis - 10 pages - Services marketing

Mary Kay Cosmetics (MKC) is an American company that deals directly with selling of cosmetics and toiletries products. It has existed for 15 years since 1992. It is implanted in 21 countries and planning to market 4 or 5 new markets. It is a “feminine firm” which promotes a strong...

23 Nov 2010

L'Oreal's Communication Campaign

Thesis - 14 pages - Services marketing

This document aims to implement a communication campaign plan for the 100th anniversary of L'Oreal by taking all the steps of a marketing plan into consideration. The tools employed are: SWOT analysis, study of the goals and targets of the communication, to create a press campaign and envisage...

11 Oct 2011

Estee Lauder Companies, Inc. -Creating Fashion for the world

Market study - 7 pages - Business strategy

"The Estee Lauder Companies Inc. (Estee Lauder) is one of the leading manufacturers and marketers of fragrance, skin care, makeup and hair care products in the world. The group employs more than 31000 professionals in the fields of R&D, marketing, finance, retailing, etc. The...

16 Feb 2011

L'Oreal Group: Economic and Financial analysis

Case study - 55 pages - Finance

The L'Oreal group, created in 1909 as a small family business, has grown exceedingly since its IPO (initial public offering) on October 8, 1963. Held by the Bettencourt family (27.5%) and Nestle (26.4%), the Group is now a part of the CAC 40. World leader in cosmetics, L'Oreal has a...

03 Aug 2014

Environmental issues affecting beauty salon in the international arena

Case study - 2 pages - Educational studies

The beauty industry has been drastically growing and spreading into various countries around the world. In the United States, the industry has proven to be a recession-proof industry that has not been affected by the economic recession. A beauty salon is a component of the beauty industry that...

16 Feb 2011

Evaluation of the plan of Employee Stock Option of L'Oreal Group

Case study - 18 pages - Finance

The L'Oreal group was initially started in 1909 in a small family business, and initiated its IPO on October 8, 1963. Held by the Bettencourt family to the tune of 27.5% and 26.4% by Nestle, the group is now a component of the CAC 40. As a world leader in cosmetics, L'Oreal has a...