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21 Oct 2024

Strategic Analysis and Recommendations for Techforge Inc.

Case study - 7 pages - Business strategy

TechForge Inc. is at a critical point in its strategic journey through the ever-changing technology industry. The Board directed our group to lead a revision of a strategy aimed at enabling it to compete effectively in this dynamic marketplace. The document discusses the current situation,...

27 Jan 2011
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Decathlon: A Competitive and strategic study to develop recommendations to establish a specific communication in the bicycle market for women and children

Case study - 39 pages - Business strategy

Michael Leclercq established Decathlon in France in 1976. Decathlon was the first mass producer of sports equipment and caters to all a sportsman's needs whether he is an athlete or just a sports enthusiast. Decathlon is the leading innovator, producer and retailer of a broad range of sports...

03 Jun 2008
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Easy-jet's position in the low-cost carrier market: Recommendations for the best strategic plans the company should pursue in future

Tutorials/exercises - 4 pages - Management

Easyjet began operations in November of 1995. Although the organization spent a number of years struggling to establish itself, by 2000 stock for the organization was being offered on the London Stock Exchange. By 2004, Easyjet was named the top low-cost airline in Europe. Despite this...

31 Oct 2024

Strategic Development and Market Entry Plan - Green Gold

Case study - 8 pages - Green marketing

Among many different competitors, Green Gold Limited puts its focus on producing a renewable energy source, Dimethyl Ether (DME), which is an outstanding ecologically friendly product that substitutes the traditional LPG. Since 2020, Green Gold has set its strategic alignment towards...

22 Oct 2024

Strategic Intervention Plan for Addressing Substance Abuse in Skirbeck, Lincolnshire

Case study - 5 pages - Medias&communication marketing

The predominant health problem with the highest prevalence in the area is smoking among young people. Substance use, particularly tobacco smoking by young adolescents, turns out to be one of the most predominant health problems in Skirbeck, Lincolnshire, with a prevalence rate of 4.5% among those...

17 Nov 2021

Strategic Analysis - Meta, the new name of the Facebook Group

Case study - 4 pages - Business strategy

Meta as a metamorphosis, but also as a metaverse: that's it, it's done. Facebook has just changed its corporate name. Recently announced during Connect 2021, which took place on October 28, the blue logo platform formalized its mutation. During this media event, Mark Zuckerberg, CEO of...

03 May 2023

SWOT Analysis and recommendations - General Motors

Case study - 3 pages - Automotive marketing

General Motors suffered from a collapse in 2009 (after the crisis), which was mainly driven by five factors: (i) retired employees had plenty of benefits (from when the sector was more profitable) (ii) GM overfocused on "overpricing and discounting," which drove the clients' attention away...

22 Oct 2024

Strategic Report: Sally Beauty Holdings, Inc.

Case study - 2 pages - Business strategy

Sally Beauty Holdings Inc. is confronted by economic insecurity and inflation, which restrain expansion (Morningstar, 2023). Through digital transformation, Sally Beauty can adapt to changes in consumer behavior and technological advancements, thereby reducing the influence of economic downturns...

29 Jul 2024

Strategic integration & brand expanding dominance in Asia - LVMH - Script for a presentation

Presentation - 13 pages - International marketing

As it currently stands, the luxury market is a thriving market with continuous growth despite a complex economic situation in recent years. The market registered nearly $88 billion in global spending on luxury goods in 2003. We anticipate an increase in spending on luxury goods of 3% to 5% over...

22 Nov 2021

Tesla strategic and marketing analysis

Case study - 8 pages - Automotive marketing

Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its omnipotence in the...

07 Nov 2014
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Strategic Operation Issues

Case study - 10 pages - Business strategy

Conducting competitive differentiation in contemporary business environment is becoming a challenging target to run into for most organizations, with the rivals speedily closing the previously existing gap. In practice, enterprises must now deal with the potential threat arising where competitors...

27 Mar 2015
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Ethics in strategic management

Case study - 2 pages - Management

The past strategic management models focused much on application of resource and external threats. In the 1970s, the technique of strategizing thrived in business schools. Corporate strategy if defined as decisions pattern of a company that reveals and determine its goals, objective or...

21 Nov 2014
pdf

Strategic Business Analysis: First Solar Inc.

Case study - 34 pages - Business strategy

The U.S solar industry has grown of age as part of the global industry estimated at $77 billions, following increasing solar installation demand every year. The new trend arises from government incentive programs, declining installation prices and stiff competition in the market. As the world...

19 Nov 2014
pdf

Strategic Management Analysis Starbucks Corporation

Case study - 8 pages - Business strategy

With restaurant operators facing intense competition every dawn, coupled with rising costs attributed to factors of production, there exists not a room left for strategic errors in the sector. Contrary to the thought of start-up restaurateurs, operating in the food service industry demands...

14 Feb 2014
pdf

Strategic Management Process

Dissertation - 47 pages - Management

The top management team must take into account the competing desires and needs of an organization's various stakeholders, because their support is essential for successful strategy implementation. Stakeholders include not only the organization's managers and employees, but also the...

27 Jan 2011
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Strategic management H&M

Case study - 46 pages - Management

In 1947, H & M, a Swedish clothing chain, opened its first store in the world. The company then conquered Europe and arrived in France in 1998. Today, H & M is a firm well known internationally and has over 550 outlets in 12 countries in Europe. Operating both in the market for menswear, women...

03 Mar 2011
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Recommendation and consistency check - Air France Cargo liner

Case study - 4 pages - Services marketing

It is not possible to develop all offers from Air France Cargo because it would be unreasonable to invest on all fronts regardless of the opportunities. The supply equation is more problematic. If the attractiveness of the sector is certain, even though it is a highly competitive market, AFC...

18 Jun 2015
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L'Oreal case study: Strategic Management

Case study - 12 pages - Management

L'Oreal is a French-based company specialized in the development, manufacture and marketing of cosmetics and dermatological products. Created in 1907 by Eugene Schueller, the brand has considerably developed itself in a highly competitive market with constant change. L'Oreal has succeeded in...

29 Nov 2010
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The strategic analysis of Chupa Chups lollipops

Thesis - 35 pages - Business strategy

Who among us has not tasted a lollipop from the famous global company Chupa Chups? Strawberry, vanilla, caramel, cola, yogurt ... so many flavors offered by Chupa Chups, affording us delectable pleasure. We will briefly present the company Chupa Chups, as this topic is already well developed in...

27 Jan 2011
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Benetton: Strategic evaluation

Case study - 39 pages - Business strategy

Benetton is an internationally recognized empire. In this document we are going to discuss about different strategies of group development and the current status of Benetton and its holding company, Edizione. Benetton and Edizione are groups in a perpetual pace of growth. It is difficult to...

16 Feb 2011
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Strategic management of De Beers

Essay - 18 pages - Management

In 1888, De Beers Mine appeared following the emergence of global monopoly of De Beers over 90% of the prevailing world market for rough diamonds for over a century. In 1933, Ernest Oppenheimer founded the Diamond Corporation Ltd., which includes most of South African producers and the Central...

18 Nov 2010
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International Strategic Management - L'Oreal

Thesis - 13 pages - Business strategy

Owing to the saturation of domestic markets and the intensification of competition, companies are forced to internationalize their operations by exploiting new markets not just to survive but also to grow (Souvik Dhar, 2006). Different strategies have to be adopted according to the consumer. Many...

27 Jan 2011
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Strategic study of Decathlon

Case study - 36 pages - Business strategy

For over a decade, the retail brand Decathlon, has been the European leader in the retail market for sporting goods. This dominance manifests itself in France as the popularity of the slogan: "A background form” and the growing number of superstores located mainly in the outskirts of cities,...

16 Feb 2011
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Strategic Marketing Plan: Caroll entering the middle market in China

Case study - 10 pages - Business strategy

This document develops a strategic plan through the main tools; the first section is dedicated to the presentation of the company and its competitive market. Tools including the positioning of the brand, SWOT analysis and Value chain of the company Caroll are used to understand the...

07 Mar 2011
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Strategic Marketing - Apple

Case study - 11 pages - Services marketing

With the help of PESTLE model, it is possible to understand Apple's strategic opportunities. The political, economic, socio-cultural, technological, legal and environment factors are the components of the PESTLE model that allow us to evaluate key elements that have a great influence on...

08 Mar 2011
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General Motors - Strategic management plan

Case study - 8 pages - Business strategy

The development of the automotive industry is probably the biggest revolution of the twentieth century along with Internet and telecommunications. Motor cars were invented in 1769 but we had to wait until 1890 to hear about the word "automobile". Since then, many car companies were born; cars...

20 Oct 2024

Quality Improvement Proposal - Healthcare Nursing Department strategic plan

Presentation - 3 pages - Business strategy

Hello everyone, my name is...and in today's video presentation, I will focus on a strategic priority from the Lifespan Healthcare Nursing Department strategic plan. Successful strategic planning is essential for organizational success as it provides direction and ensures...

31 Dec 2010
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De Beers: A Study of Strategic Marketing

Case study - 8 pages - Business strategy

The diamond industry has built its enduring benefit by being present in major countries worldwide with a homogeneous offer. In global industries, competition in a country depends on the competition taking place in another country; the competitive advantages are transferable from one country to...

27 Jan 2011
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"Nespresso, what else? " - A strategic analysis

Case study - 30 pages - Business strategy

During the 70s, Nestle anticipated a market growth of premium coffee based on the original concept of the inventor of the espresso, Luiggi Bezzera. The principle is simple: offer the finest Italian coffee directly to your home or office. Founded in 1986, Nespresso pioneered the allotted coffee...

16 May 2009
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Strategic marketing assignment: Nespresso

Thesis - 9 pages - Services marketing

Coffee is not just a hot drink that wakes us up in the morning anymore. It is becoming a moment of pleasure and relaxation. I have chosen to analyze a brand, Nespresso, that drives luxury through a product basically considered as a consumers good: coffee. Therefore, we ask ourselves several...