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16 Feb 2011

Alcatel-Lucent fusion: the birth of a giant on the market of telecommunications

Case study - 2 pages - Business strategy

The merger of Alcatel, a French group of telephony (mainly fixed), and Lucent, an American mobile phone group, happened in 2006. After the first abortive attempt to merge in 2001, the merger was actually be accomplished 5 years later. -2001: First attempt at forming a merger failed -April 2,...

24 Aug 2009

The strategic implications of branding in the international telecommunications industry

Thesis - 6 pages - Services marketing

Branding is the use of unique names, terms, signs, symbols, or designs or a combination of these factors to identify the source of a product or service (Kotler & Armstrong, 2008). According to Knox (2005), a brand is simply a thing, which provides the client supplementary charge founded on...

07 Oct 2009

The problem of definitions in telecommunications regulation in the convergence era

Thesis - 6 pages - Journalism

The following document will expound upon the role of definitions in the telecommunications regulations arena during the modern technological era of convergent technologies and ideological spheres. The document will overview the importance of defining the object being regulated (in this...

23 Jun 2021

Marketing Mix - Nokia

Case study - 4 pages - ICT marketing

Founded by Fredrik Idestam and Leo Mechelin, Nokia Corporation is a Finnish company founded in 1865. Nokia, a multinational operating in the telecommunications sector, first became a leader in the manufacture of mobile phones in 1998. The company has retained the title of the world's...

19 Nov 2021

PESTEL Analysis - Vodacom

Case study - 5 pages - ICT marketing

The company is based in South Africa and was created since 1993. It can be considered as an extension of Vodafone in South Africa, DRC, Lesotho, and Mozambique. In fact, the Vodafone group has almost 64.5% of Vodacom. The latest operates in the telecommunication service industry. When it...

18 May 2021

SWOT Analysis - Zoom

Case study - 5 pages - ICT marketing

Zoom is an American telecommunications company specialising in video conferencing, online messaging and virtual meetings. The service is free for limited times and a number of users and paid for longer call times and larger numbers of users. Still unknown to the general public a year ago,...

28 Jul 2021

SWOT Analysis - Vodafone

Case study - 4 pages - ICT marketing

Vodafone is a British telecommunication company based in Newbury, in England. The company was created in 1984 as Racal Telecom by Ernest Harrison and Gerry Whent. In 1988, the brand entered the Stock market and became independent in 1991 and took the name Vodafone. The company has...

03 Nov 2021

PESTEL Analysis - Vodafone

Case study - 5 pages - ICT marketing

Vodafone is a British telecommunication company based in Newbury. The company was created in 1984 and known as Racal Telecom, a branch of Racal Electronics. It is only in 1991 that the company became Vodafone group. The company made its entry in the stock market in 1988 under the name...

28 Apr 2021

PESTEL Analysis - Zoom

Case study - 4 pages - ICT marketing

Zoom is an American company specialising in telecommunications, mainly offering conference calls, videos, online messaging services and even online group meetings. Its head office is located in California. Its main shareholders are investment funds such as The Vanguard or Morgan Stanley...

29 Sep 2010

The telecommunication industry

Essay - 13 pages - Services marketing

Telecommunications started in the 19th century with the telegraph, and developed through the telephone and radio to TV to satellites and the Internet etc. It continues to change in appearance, structure, boundaries, practices and actors. The telecommunications industry provides a...

19 May 2021

PESTEL Analysis - Virgin

Case study - 5 pages - International marketing

The Virgin group is a world-famous British group. The group, owned by tycoon Richard Branson, who founded it in the 1970s. Branson and his associates defined themselves as entirely virgins in the business world, hence the chosen name, Virgin. The group has dozens of companies, most of which are...

15 Sep 2021

Marketing Mix - Samsung

Case study - 4 pages - ICT marketing

Samsung was created in 1938 by Byung Chull Lee. We cannot talk about electronics and high tech nowadays without mentioning Samsung. Based in Seoul, Samsung is present in more than 65 countries. In the beginning, the brand was operating in the import-export business up to 1970. That year, the...

07 Jul 2021

Porter's Five Forces - Samsung

Case study - 4 pages - ICT marketing

When it comes to new technologies, innovations are very common. It will, therefore, be necessary to constantly innovate to be a leader in the sector in which we operate because innovation alone can create a difference between a company and the rest of its sector. This is the type of industry in...

23 Sep 2009

A strategic framework for corporate crisis management as a method to resolve a specific problem in a telecommunication organization

Thesis - 2 pages - Management

For any organization it is a strategic motive to certify that its long term economic position and survivability are not at risk (Barton 256). Crisis management has been adopted by many to obtain this strategic motive because it links functions including safety management, risk management,...

14 Oct 2020

SWOT Analysis - Nokia

Case study - 47 pages - Services marketing

The market of mobile telephony was created in the early years of the 90s and was developed with a strong growth until 2000. In the last 5 years, this market has experienced less rapid development due to the fact of the existing intense competition and rate of penetration of new companies in the...

19 Nov 2010

France telecom: The suicide crisis

Thesis - 17 pages - Management

France Telecom S.A. is one of the world's leading and largest telecommunications operators in the world. It is the main telecommunications company in France, and the third largest in Europe. The French Telecom/Orange Group is also a world leader in telecommunications services...

04 Jun 2008

Study of Communication and Transpiration in Africa using a specific country as an illustration

Essay - 10 pages - Economy general

Researchers examining the development of Sub-Saharan Africa have noted that there are numerous infrastructure problems that exist on the continent. Telecommunication, transportation, and basic health and education services have been noted as some of the most pervasive problems affecting...

27 Oct 2009

The strategy of investment and development of the French companies in Poland

Dissertation - 75 pages - Business strategy

This paper deals with the strategy of investment and development of the French companies in Poland. In a first part, the author discusses the theory of Foreign Direct Investment, more commonly called FDI: its different types and their alternatives, their motives, benefits and risks. In the second...

07 May 2009

Marketing strategy of Vodafone in India and the consumer's attitude towards their services

Market study - 50 pages - Services marketing

The de regulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry. The mobile telephone market has changed dramatically over the past 5 years in INDIA. Mobiles have become so popular that many...

17 May 2009

Economic regulation

Thesis - 4 pages - Economy general

A regulation is the “employment of legal instruments for the implementation of social-economic policy objectives” (Govender 2008: 10). In this way, according to OECD (2001), regulation “refers to the various instruments (both formal legal and such informal tools as...

28 May 2009

Promotion of world calling card, sales and brand image of Vodafone

Tutorials/exercises - 38 pages - Services marketing

Established in 1994 in Indian market, Hutchison Essar, an Essar group and Hutchison Whampoa undertaking, is one of the leading cellular service providers. Having its services in five continents, Hutch was among the companies that started cellular services in India. Hutch has now spread its wings...

29 Sep 2010

A Dutch-French comparative corporate cultures survey through the study of the financing structures of two key-sectors multinational companies: KPN v. France Telecom; Royal Dutch Shell v. Total

Dissertation - 36 pages - Finance

The main cultural assumption in this research paper is about, the French corporate culture once being Latin-like and the Dutch one having been German-like, both the corporate culture of France and the Netherlands firms are converging towards the Anglo-Saxon model. In order to confirm or not the...

29 Sep 2010

Ericsson and the creation of the mobile telephony systems business

Case study - 7 pages - Services marketing

In 1980, SRA was a small and autonomous subsidiary of Ericsson whose president was Ake Lundqvist. Ericsson was one of the biggest public telecommunications company at that time when Bjorn Lundvall was the CEO. The text focuses on the entry of Ericsson in the mobile telephone market....

05 Oct 2009

Problem solution: Global communications

Thesis - 10 pages - Business strategy

The ability of the people to coordinate their individual work effort toward a common goal is paramount for Global Communications. To settle issues in order to make the right decision all possible motives must be considered. The COMPANY must involve critical stakeholders in a strategy for...

27 Nov 2012

America Movil - Strategic management

Case study - 8 pages - Business strategy

America Movil was established in September 2000 in a spin-off from Telmex and Telcel, the leading provider of telecommunications services in Mexico. The spin-off was implemented using a procedure under the Mexican General Corporations Law (Ley General de Sociedades Mercantiles) called...

30 May 2009

A study on the competitive analysis in the telecom sector

Tutorials/exercises - 45 pages - Business strategy

Technological changes in the telecom and computers have radically changed the business scenario. In turn, the new demands of business have spurred many telecom based technological innovations. In order to exploit these innovations for competing in global markets, business community the world over...

31 Dec 2010

Strategy of penetration of a Chinese company on the African continent

Case study - 8 pages - Business strategy

This report is about the relationship between China and Africa. It seems obvious that this report will deal with the strategy of penetration of the Chinese company on the African continent. Why is this Chinese company interested in African markets, and the factors that encourage motivation in...

29 Sep 2010

Nokia: Fierce competition in the cell phone industry: Is it a risk for the leader?

Dissertation - 30 pages - Services marketing

Nokia Corporation is a Finnish multinational communications corporation. They focus on the key growth areas of wired and wireless telecommunications. Nokia is currently the world's largest manufacturer of mobile telephones, with a global device market share of 38,6% in 3Q 2007. We will...

29 Sep 2010

Report for investments in Russia

Market study - 20 pages - Economy general

Dear investors, This report will provide you with factual information on the importance of investing in the Telecommunications industry in Russia. Since 2006, the direct investments in Russia from external countries have increased a lot. It demonstrates that it is a strategic market in...

29 Sep 2010

The launch of a new product on the Algerian market (Sagem mobile phones)

Market study - 38 pages - Business strategy

This report mainly focuses on Algeria as an emerging market, mobile phone as a product and Sagem as a French company. This report includes a detailed study of the marketing strategy and the economic conditions in Algeria and also analysis of the product and the services that Sagem offers to...