other of two children, Mrs. Sofia Augousta (Sofia) is working in the top management of a family business in Bloemfontein (South Africa): DMN Family Trust, well known under the name N. Georgiou Business Consultants. Because people see her like a "housewife", she is glowing with energy to manage her department team, in charge of setting-up businesses.
Humorous, being always listening out people and charismatic, Sofia represents the leadership style of the 21st century. To improve the business performance of the family company in a competitive and complex market, Sofia exploits the best of energies, resources and talent of each collaborator. Her vision of the business world is definitively fascinating and similar to the most powerful and well known women leaders of South Africa. Before presenting an overview of the company, it is relevant to understand Sofia's background, her vision of entrepreneurship, management and leadership.
[...] Sofia Augousta and the women leadership Sofia, like numerous South African women has a set of attributes (innate skills) that matches the leadership of the 21st century. As Peters (2003: 269) says women leaders are more self-determined and more trust- sensitive than men. They “appreciate and depend upon their intuition more than men Furthermore, women, unlike men, “focus naturally on empowerment (rather than on hierarchical According to Peters (2003: 270), recognize women's but we ignore women's strengths”. What Peters analyzed is definitively true for Sofia. [...]
[...] Nevertheless, in Sofia's opinion, being a woman leader is extremely challenging, all the more in South Africa which has experienced a traditional men's world. In her company, they see her like a “housewife” insist Sofia. This is all the more true when she started her business career. Things have changed but she repeats that she has to perform better than a man to succeed, even nowadays. She says that experience showed her not always to speak her mind, but according to Nike: “Just do This advertising strategy is also her vision of change. [...]
[...] You can observe them together taking a drink together in a lounge in Bloemfontein Her relationships with her children are now more important that Sofia suffers from a lack of oxygen. She needs to be connected with an oxygen distributor every evenings and each week-end. This health trouble constitutes some day-to-day constraints that you can easily imagine when you meet a dynamic woman like her Sofia and the Greek community Sofia is a protagonist in the Greek community in Bloemfontein. [...]
[...] The vision of the company is to be a specialist in the managing, letting, acquisition and development of property portfolios in South Africa. In this way, the company is divided into five departments: management, project management, letting, acquisition and development, and finance. - Management This section is in charge of the day-to-day management of shopping complexes and business centers. Security, cleaning services, rental billing and collection, general maintenance are the main missions of this department. The most relevant example in Bloemfontein is the Loch Logan Waterfront shopping centre. [...]
[...] In the last year, staff doubled what the top management planned Her vision of management and performance While the company had been focusing on promoting diversity at the workplace and a human balance of work and personal life for N. Georgiou Business Consultants employees, Sofia drives a new management philosophy: encourage everyone to say no and to give his/her opinion”. Because Sofia's company is settled in a market where creativity and originality are omnipresent, the best solution is to encourage people who innovate and retreat those who do not play the game. [...]
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