The history of Field & Stream would be incomplete without first exploring the past of another great outdoor magazine, Forest and Stream, On August 14, 1873, Forest and Stream debuted. The magazine was founded by a group of sportsmen that included Charles Hallock, who also served as the magazine's first editor. The magazine's focus was on game, fish, and conservation, and it proved to be quite foresighted because few were the Americans of that day who had the vision or wisdom to see the necessity for conservation
[...] The advertisements found in current issues of Field & Stream are geared very specifically towards the magazine's demographic. In reviewing the February and March 2007 issues of Field & Stream, the advertisements found in these issues include eight advertisements for trucks (by different manufacturers including Chevy and Toyota), four for liquor (Jack Daniels and Evan Williams), five for various prescription drugs, and four promoting the United States military. Each of these advertisements was created with the intention of targeting the middle age, American male outdoorsman. [...]
[...] The issues for this coming year include April's “Your Biggest Fish July's “Shotguns Issue,” September's All Gear Issue,” and November's Perfect Rut Plan.” In regard to the writers for Field & Stream, Edna Shalev, Editorial Administrator at Field & Stream , says, “Most of our articles and departments are written by professional writers who are also avid fishermen and hunters and write of their experiences.” She goes on to say that, do not publish fiction.” Obviously, it takes a special writer to work for Field & Stream. [...]
[...] Current issues of Field & Stream are filled with beautiful photographs, and the magazine has been recognized for its excellence in photojournalism. In 2006, Field & Stream was nominated by the American Society of Magazine Editors for the National Magazine Award in the Photo Portfolio/Photo Essay category for the photo portfolio We Hunt” by Erika Larsen. Field & Stream was also awarded the Henry R. Luce Award for Photography in 2006 and was named the American Illustration Gold Medalist in 2006. Currently, the interior of the magazine features photographs, sketches and drawings (in both black and white and in color), illustrations, and cartoons. [...]
[...] this young man to the staff would be a turning point for the future of Field & Stream, Burkhard suffered an untimely death in 1907, at which time Warner bought the controlling interest of the magazine and the next forty-four years, he continued as owner and publisher, shaping Field & Stream into the nation's leading sporting journal in circulation, advertising, and influence—a pinnacle it reached within a decade of his taking charge.” While Field & Stream continued to grow and prosper, Forest and Stream did not share in its success. [...]
[...] Eighty-two percent of the readers of Field & Stream are male, with the largest percentage of readers falling in the 35-44 year old range, followed closely by men 45-54 at 17%. Beyond the average demographic data collected on readers, Field & Stream's media kit also provides information on the activities and pastimes of its readers. According to the media kit of the readers of Field & Stream have gone camping in the past twelve months, and 71% have gone boating in this same amount of time. [...]
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