Voted the second greatest Canadian of all time, Terry Fox and his legacy remains a highly emotional inspiration for cancer research. Terry Fox's Marathon of Hope' began in April of 1980 as Terry Fox set out to run across Canada, passing through the country's most populous cities. Fox began the Marathon of Hope with the goal of raising money for cancer research. Beginning with sponsorship from the Canadian Cancer Society, Fox also sought and eventually received support from Imperial Oil, the Ford Motor Company, Adidas and others. His quest began in St. John's Newfoundland.
[...] The Canadian Cancer Society, already forty-two years old by 1980, was hesitant to sponsor Terry because the organization did not believe he could raise the one million dollars he was promising to raise. Fox was told to seek corporate sponsorship because it was believed that he would never succeed in finding public sponsorship because his was only one person and not an organization. Here, Terry Fox changed the shape of traditional sponsorship. While he was able to secure some group and corporate sponsorship, he relied on the support of individuals to whom he could make a personal connection, a plea for human compassion. By putting a personal story to the cause, he started a trend. [...]
[...] It was after Terry Fox was forced to stop running, without succeeding in his original goal, that his cause gained even more ferocity across the globe. The Marathon of Hope was extended in his honor, with an annual run, ranging in distances. Today the Terry Fox Run, held in September of every year, has participants from over fifty countries making it the world's largest single day fundraiser. Since its first year it has raised close to 400 million dollars. Terry Fox's personal dream has been adopted as the cause of millions. [...]
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