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Integrated Marketing Communication

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Student
Level
General public
Study
humanities/...
School/University
Kenyatta...

About the document

Published date
Language
documents in English
Format
Word
Type
case study
Pages
6 pages
Level
General public
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Committee Oboolo.com
  1. Introduction
  2. Problem Statement
  3. Describing the objective of IMC on the internet
  4. Describing the website's target audience
  5. How integrated marketing communication tools that are used on the internet can be described?
  6. How to evaluate the effectiveness of the internet as a mode of marketing communication?
  7. Conclusion

Integrated marketing communication is a term that implies the application of constant brand messaging across a variety of marketing channels. The purpose of this paper is to discuss the impact that internet marketing would have in facilitating internet marketing communication in the case of Virgin Trains. It will discuss the way in which the use of the internet had been treated as an effective way of undertaking marketing, and it has also been treated as a commercial medium. Additionally, it will portray the way in which companies use this tool to serve as a means of communication to allow them reach a large number of people, and enable them to remain cost effective in the operations that they undertake.

In order to portray the influence in integrated marketing communication, the paper will undertake a literature review, and providing an analysis of the findings based on the way in which IMC helps companies to boost their marketing potential over the internet.

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