In this document, we will develop the various aspects of Pernod-Ricard with particular emphasis on the security industry. This company was chosen because it is listed on the CAC 40, and it represents an interesting topic in its evolution and its various changes and finally it affects us, because it is a brand that is well known in Provence as well as among young people.
To begin with, we will present the company through various points that characterize it, then we will examine variations in the share price of the group while asking why and finally consider the sustainability of this action in the short term. Since its inception in 1975, the company has been experiencing major progress mainly due to numerous acquisitions including Allied Domecq in 2005.
This enabled Pernod-Ricard to position itself as a key player in wines and spirits. Given below are the various facts of the company:
1975: Creation of Pernod-Ricard by a merger between two companies. John Hemard was the original president of the company.
1978: John Patrick Ricard succeeds Hemard as the next president
1980: First acquisition across the Atlantic with American society Austin Nichols
1982: Launch of the brand Pacific
1984: Grand Prize of the communication campaign for "a Ricard or nothing" and acquisition of Orangina France
1985: Acquisition of Ramazotti (Italy) and sales office in Singapore
1988: Acquisition of Irish Distillers (sole producer of Irish whiskey), and establishment of a sales office in Sydney
1992: A line has been crossed, now the activities of Pernod-Ricard are higher abroad than in France. At the same time, the company created the subsidiary World Duty Free Brand
1993: Creation of Havana Club International
1996: Creation of Orlando Wyndham New Zealand Ltd. to expand its network
Tags: Pernod-Ricard, Provence, Allied Domecq, American society, Grand Prize, World Duty Free Brand, Havana Club International
[...] However, because of problems with the business, Pernod-Ricard actively campaigns for the responsible consumption of alcohol with particular ethical marketing. As part of its awareness campaign, it promotes moderate consumption of its products. In addition, the company actively supports public health policies, and undertakes innovative and decisive actions in prevention and research. In a preventive measure, more than 300,000 breathalyzers are distributed each year by commercial Pernod-Ricard to prevent the dangers associated with alcohol abuse. 2.Evolution of the Pernod-Ricard last two years The graph suggests that Pernod-Ricard has risen sharply over the last two years. [...]
[...] office in Sydney 1992: A line has been crossed, now the activities of Pernod-Ricard are higher abroad than in France. At the same time, the company created the subsidiary World Duty Free Brand 1993: Creation of Havana Club International 1996: Creation of Orlando Wyndham New Zealand Ltd. to expand its network 1997: Launch of Orangina Rouge and acquisition of Larios (Spain) 2001: Acquisition of 38% of wines and spirits business of Seagram and Wyborowa (Poland). 2002: Partnership agreement with Sogrape and Kirin for the distribution of Sanderman and Four Roses 2005: Acquisition of Allied Domecq in partnership with Fortune Brands .Operations: Pernod-Ricard has developed its business all across the globe and is the second largest wine and spirits company in the world.This growth was made possible by the company's strategy based on the following: The focus on key brands during acquisitions. [...]
[...] 3.Evolution of the Pernod-Ricard last two years compared to CAC 40 This graph allows us to have a vision of the weighted price of this stock. We can note that the CAC 40 is more stable in its progression as Pernod-Ricard. Despite this, one can still notice that overall, the action follows the evolution of the CAC 40 (while being greater) except in some cases which are mentioned below: January 2005 to April 2005, we see that the action remains at about the same level while the CAC 40 increased June 2005 to September 2005, the Pernod-Ricard is growing much stronger than that of the CAC 40 with a peak seen in September August 2006 to October 2006, we can see that the brand's share prices registered a record high with 25 points more than the CAC 40 in September! [...]
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