Africa - Beer - Culture - African market
This is an argument disagreeing with the case study, With the West Flat, Big Brewers Peddle Cheap Beer in Africa. Africa is a young continent with many countries being in the developing category. Therefore, there is a competition of many foreign countries trying to penetrate their goods into Africa as their destined market. Not all goods are fit for the Africans since they violate their cultures and norms. In this text, we will try and view the recent changes in the consumption of alcohol, how the movies have been lately and the future of the existing African market in relation to alcohol. The argument supports the idea that the retailing of cheap liquor is for the best interest of many Africans and their governments.
The text also shows how foreign governments and interested investors have tried to encroach the African market and have received great competition from the cheap liquor distillers. They now feel offended that such a situation can occur. They have thus taken up a new strategy to blame the distillers who have their roots in Africa on the many deaths that occur. They forget that many other factors can cause death and illnesses.
SABMiller and Diageo PLC, which are renowned distilling companies of quality beer in the African market, have been tarnished in the prior argument that they are a major cause of disruption of peace and also have caused health hazards in many African countries. The first question one should ask him/herself is, why would a government favor such companies and allow cheap liquor that would harm the citizens to be retailed? African governments have had a remarkable transition through the years, and cases of corruption have gradually subsided thus, giving rise to transparency. Therefore, before allowing the entry of any harmful commodity in their markets, they have to look at the effects in all perspectives.
[...] It contradicts with the laws of business. Minimizing costs while maximizing profits. Lastly, production of quality products at a very affordable fee. We should keep in mind that many Africans had their local ways of brewing. Does it mean they ran out of raw materials, or it is more expensive? The answer is no, most of them used some certain plants that would produce alcohol when stored for a certain period. However, they gave up this culture in order to follow the laws and rules modified over time. [...]
[...] I personally do not think alcohol has any positive effect but, in the west, day in, day out there are cases of divorce caused by many factors. What if we took Africa for instance, marriage is held to be divine. Therefore, cheap liquor as stated from the African Beer case study is not to compromise the consumer but to give them the best product for their money. The example provided is very biased. Ambrosio the farmer in Mozambique initially took six bottles but after a change in quality and price, he could afford to purchase 12 bottles. [...]
[...] Partly, maybe that is why their target group in the West has slowly declined. People need goods that are pocket-friendly and as well be of superior quality. SABMiller has taken the initiative to privatize breweries that were state- owned and renovated them to meet the required health and safety precautions. Why would they privatize the breweries if they were initially being maintained and run in a smooth- and sleek manner? The two distillers have conducted their businesses legally so far and have even been backed up with massive support by many African governments who understand the cultures and goals of the people in the African community. [...]
[...] The chart would distort logic if they predicted a lesser percentage. Africa has a high population, and it is growing bigger in a very high rate. Job opportunities are also increasing with time and thus, many people can purchase the cheap liquor in a continuous sequence. The most threatening and most appropriate measures should first be conducted on how to control the almost bursting population and not how to minimize alcohol consumption. Priority should be given to this issue by the Western countries if they feel they have a calling to support their African counterparts. [...]
[...] The best part is that, every farmer has a ready market and is guaranteed of a big bounty at the end of the season. How else would the government have created such a big job opportunity for over 2,000 people who now source their livelihood from the sale of cassava? It is also far much cheaper to contract the farmers to plant the cassava plants than to import Barley. Other Western firms opt for the contrary, which is wiser? Good packaging strategies. [...]
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