QNB is one of the highly successful banks in Qatar with strong presence across the country. It has the largest network of branches inside the country as well as outside the country. The bank has shown considerable improvement in its performance over the period of time mainly due to the correct and proper strategic management within the organization. Over the period of time, it has enabled itself to impart upon a new breed of managers which are now considered as one of its strongest sources of competitive advantages. The Bank has also formed strategic alliances with various governmental and non-governmental organizations to gain access to different and diverse nature of markets. Apart from that bank has also grown in reputation because of its excellent service as well as reach in the market.
Banks need to rely on the local sources of employees rather than relying on the foreigners to fill in important positions besides focusing more on technology to become more efficient and productive in nature.
[...] W., Moustakatos, T. (1996a), “Marketing and investment banking practical and theoretical challenges”, International Journal of Bank Marketing, Vol No pp. 26-37; Turnbull, P. W., Moustakatos, T. (1996b), “Marketing and investment banking II: practical and theoretical challenges”, International Journal of Bank Marketing, Vol No pp. 38-49. Mador et al (2006), Strategic Management II, Kingston University textbook; Porter, M. E., Kramer, M. R. (2006), “Strategy & [...]
[...] Apart from its presence in the traditional banking sector, bank has also diversified itself into wealth management and its wealth management subsidiary is successfully working in different markets including Dubai etc. Bank is also involved into some other community related work and is actively participating and contributing towards the Qatri economy as well as society through an effective and efficient system of contributing and participating into such activities. Overall, bank is one of the highly rated with strong prospects to grow and venture into new markets, if continue to work on making right strategic choices over the period of time. [...]
[...] Considering the same analogy for a wholesale bank like Qatar National Bank, this report will emphasis on the use of above four parameters against which the strategic position of QNB will be discussed. Quality of Leadership and Personnel Harrison has successfully stressed that the strategic decision making add up to the rational allocation of resources in order to fully meet the managerial expectations. In this regard, it is very important to comment that the QNB has a history of having a sour spot on its corporate career as during the tenure of Kaleem Ur Rehman, as CEO of the bank, there were increasing incidents of employee maltreatment as well as following a carrot and stick approach with more emphasis on stick. [...]
[...] Recommendations The above assessment of the facts suggest that the bank is already venturing into right strategic direction and its financial as well as operating performance over the period of time has remained satisfactory. However, there are still different areas of concerns where the bank needs to concentrate more on the development of strategic options to better survive in the changing complex market. In the wake of current financial crisis, it has become more important for banks now to shift their focus from being aggressive to more conservative in their nature in order to survive and withstand the competition. [...]
[...] QNB has been able to form a strategic alliance with the government of Syria to form a Qatar National Bank- Syria besides obtaining shares in Commercial Bank International, a Dubai based bank. These strategic alliances suggest the level of depth and maturity of the strategic management process occurring within the bank. Reputation Under the leadership of its current management, the bank has been able to grow in its reputation not only in national markets but into international markets too. Standard & Poor has allotted an rating to the bank for its long term whereas for its short term ratings, S&P has given ratings to it in terms of its deposits and credit. [...]
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