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23 Jun 2010

Segmentation for MCD: Service outputs

Presentation - 19 pages - Logistics

The new software made gave an option of speedier check out, nutrients & ingredients list, & a cumulative list of what has been purchased during an on-line shopping trip. In December 1998 Peapod started their 1st dedicated distribution center leading to a reduced...

22 Jun 2010

Framework for channel design & implementation

Presentation - 7 pages - Logistics

It is of paramount importance to ask what is the ideal marketing channel for a particular product or service because: The cost of establishing or changing a existing marketing channel is very high. And any mistake in the designing / revisiting of the channel could prove to...