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06 Apr 2010

A study on purchase intention of internet consumers using fuzzy ART (Adaptive Resonance Theory)

Tutorials/exercises - 7 pages - Logistics

The purpose of this paper is to analyze the purchase intention of consumers in the online bookstore. AIO (Activities, Interests and Opinions), a method of measuring consumers' lifestyle, and Factor Analysis are performed to understand consumers' propensity and to find out the main factors which...