Tutorials/exercises in Logistics

See all documents

1 results

06 Apr 2010

A study on purchase intention of internet consumers using fuzzy ART (Adaptive Resonance Theory)

Tutorials/exercises - 7 pages - Logistics

The purpose of this paper is to analyze the purchase intention of consumers in the online bookstore. AIO (Activities, Interests and Opinions), a method of measuring consumers' lifestyle, and Factor Analysis are performed to understand consumers' propensity and to find out the main factors which...

By continuing to browse, you agree that Oboolo.com may use cookies or equivalent technology to store and / or access information on your device. This personal information (such as your browsing data and your IP address) may be used to present you with personalized content; to measure advertising and content performance, and to learn more about your use of the site. You can configure your choices to accept cookies or not, or to oppose them when the legitimate interest is used. You can also change your preferences at any time by clicking on the "Cookie settings" link at the bottom of the page of this site. For more information, see our Privacy Policy