Search icone
Search and publish your papers

Investigation of the factors and forces that promote internationalization of firms - A case study of Wal-Mart stores Inc.

About the author

Student
Level
General public
Study
humanities/...
School/University
Kenyatta...

About the document

Published date
Language
documents in English
Format
Word
Type
case study
Pages
67 pages
Level
General public
Accessed
0 times
Validated by
Committee Oboolo.com
  1. Introduction
    1. Dissertation rationale
    2. Aim of the study
    3. Objective of the study
    4. Research question
  2. Literature review
    1. Chapter overview
    2. The concept of internationalization
    3. Theories of internationalization
    4. Methods of internationalization
  3. Research methodology
    1. Introduction
    2. Research purpose
    3. Research design
    4. Research methods
    5. Research strategy
    6. Data collection
    7. Ethical issues
    8. Summary
  4. Data collection and analysis
    1. Chapter overview
    2. Data collection
    3. Findings and analysis
    4. Analysis of findings
    5. Benefits of internationalization
    6. Obstacles of internationalization
  5. Conclusion and recommendations
    1. Conclusion
    2. Recommendations

The world is more independent in recent time more than ever and changes occur constantly. Due to such changes, most of the organizations with the potential to grow tend to take their operations to foreign countries away from their home country through internalization. The level at which a firm internationalizes its operations may be different for every organization since different organizations apply different methods and strategies depending on the abilities and resource availability. The influence of organisations to internationalize their operations modern advancement in technology, liberalisation of trade, convergence of cultural believes accessibility to mass of people and good competitiveness ability. However, the reasons are not adequate for a firm to settle on its decision of internationalization as many more factors need consideration. Thus, the primary objective of this dissertation is to investigate the factors and forces that influence strategic integration of firms and the benefits of internationalization to firms. The paper will use Walmart case study through use of various theories, models and strategies to determine the factors that promote its internalization.

Top sold for marketing

Green Ox case: Strategic marketing for a drink dedicated to sports

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   4 pages

PESTEL analysis - Hermes Paris

 Business & market   |  Marketing   |  Presentation   |  09/29/2010   |   .doc   |   9 pages

Recent documents in marketing category

Marketing in Japan - Create a buzz and retain Japanese customers for 7-ELEVEN by using Social...

 Business & market   |  Marketing   |  Case study   |  03/30/2020   |   .doc   |   6 pages

Relevance and Usage of Relationship-Based Marketing

 Business & market   |  Marketing   |  Presentation   |  03/27/2020   |   .doc   |   4 pages