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14 Apr 2022

PESTEL Analysis - Merck Millipore

Case study - 6 pages - International marketing

Merck Millipore is a leading German life sciences company. Their headquarters are in Darmstadt, Germany. Founded in 1668, it operates in the fields of pharmaceuticals and chemistry. Indeed, the company's goal is to solve the most complex problems in the field of life sciences by...

16 Mar 2022

Analysis of a country - Japan's PESTEL analysis and Porter's 5 Forces

Case study - 5 pages - International marketing

Japan is maintaining complicated relations with neighboring countries such as Russia, South Korea, China and Taiwan; this is related to different resources (such as natural gas, hydrocarbons ...).

15 Feb 2022

Entry mode decisions, internationalization and global marketing - The case of French Cakes

Case study - 5 pages - International marketing

When companies enter foreign markets, they make decisions about what kind of marketing and organizational setup to choose - these are called entry modes decision. The process of internationalization begins with the choice of foreign markets in which the company hopes to enter. In addition...

27 Sep 2021

VRIO Analysis - Airbus

Case study - 4 pages - International marketing

Airbus is one of the largest aviation companies globally, as well as at the European level. Finally, it is the world's second-largest group in the aeronautics sector in 2021. The health crisis has had a huge impact on the sector as well as the group's results. Indeed, in 2019, the...

19 Jul 2021

The Exki company: "natural, fresh and ready"

Case study - 8 pages - International marketing

EXKi declared "company of the year" in 2010, is a concept of fast and healthy catering, straight from Belgium. The new and growing concerns of the population in terms of the environment and health are favourable to it. Indeed, the company markets recipes designed by a chef, respectful of...

04 Jul 2021

The case study of BIC, a French company dominating the global market

Case study - 10 pages - International marketing

Bic is a well-known French company that has evolved through the years and became very famous worldwide. It is nowadays known for three types of products, the first category of products is related to stationery goods, this includes all types of writting tools, pens, markers, pencils and their most...

20 Jun 2021

SWOT Analysis - General Electric

Case study - 5 pages - International marketing

Sometimes confused with the English company General Electric Company (GEC) or with the French company General Elektriks, General Electric (GE) is an American company born from the merger of Thomson Houston Electric Company and Edison General Electric Company in 1892. Its activities span several...

07 Jun 2021

Marketing Mix - Disney

Case study - 4 pages - International marketing

Walter Elias Disney co-founder of the Walt Disney Company with his brother Roy since 1923. Originally few people know that Walter had created a production company alone which unfortunately went bankrupt, during which time he produced Alice in Wonderland. However, he did not let that hold him back...

01 Jun 2021

Porter's Five Forces - Disney

Case study - 4 pages - International marketing

The Walt Disney Company is an American company founded in 1923 and specializing in leisure and entertainment. The Walt Disney Company was originally a cartoon production studio, created and supported by the two brothers of the Disney family. Disney studios are the source of many cartoons that are...

30 May 2021

PESTEL Analysis - Disney

Case study - 5 pages - International marketing

Disney is the short name commonly used for ‘The Walt Disney Company', an American company originally operating in the animation sector since 1923. Then over the years, they achieved successes in the entertainment sector in general. In 2012, it became the world's leading entertainment...

17 May 2021

PESTEL Analysis - Virgin

Case study - 5 pages - International marketing

The Virgin group is a world-famous British group. The group, owned by tycoon Richard Branson, who founded it in the 1970s. Branson and his associates defined themselves as entirely virgins in the business world, hence the chosen name, Virgin. The group has dozens of companies, most of which are...

06 May 2021

SWOT Analysis - Walt Disney

Case study - 5 pages - International marketing

The Walt Disney Company is an American company founded in 1923 and specializing in the field of entertainment. It was originally a cartoon studio created by two brothers, Roy & Walt Disney. Success was quick, and the group quickly grew in size. In the 1950s, the company turned to the...

27 Apr 2021

SWOT Analysis - Virgin

Case study - 5 pages - International marketing

The Virgin Group is a world-class British group owned by billionaire Richard Branson and active in countless areas such as transport, telephony, satellites, travel, healthcare and more. Virgin was created by Branson and his associates in the 1970s and initially focused on mail-order...

10 Mar 2021

Marketing Mix - Coca-Cola

Case study - 4 pages - International marketing

Known internationally, Coca-Cola is the favourite drink brand of consumers and occupies a certain place in American culture, particularly with the famous rimmed bottle. The success of this company arouses the curiosity of many of its competitors, especially when we know that its recipe, which...

22 Jan 2021

SWOT Analysis - Total

Case study - 5 pages - International marketing

The Total group was founded in 1924, and it is one of the six largest companies in the petroleum sector in the world. Its main competitors are British Petroleum (BP), Chevron, Exxon Mobil, ConocoPhillips and Shell. The energy market has changed significantly in recent years. Indeed, Europe has...

30 Jan 2017

Investigation of the factors and forces that promote internationalization of firms - A case study of Wal-Mart stores Inc.

Case study - 67 pages - International marketing

The world is more independent in recent time more than ever and changes occur constantly. Due to such changes, most of the organizations with the potential to grow tend to take their operations to foreign countries away from their home country through internalization. The level at which a firm...