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Advertising influence on impulsive buying

About the author

etudiant
Level
Expert
Study
economics
School/University
jussieu

About the document

Published date
Language
documents in English
Format
Word
Type
presentations
Pages
22 pages
Level
Expert
Accessed
2 times
Validated by
Committee Oboolo.com
  1. Chapter 1: Introduction
    1. Background
    2. Managerial relevance
    3. Academic relevance
    4. Problem statement
    5. Research questions
    6. Thesis structure
  2. Chapter 2: Impulsive buying behaviour
    1. Descriptions of impulse buying
    2. Conceptual background
    3. Factors that influence impulse buying
    4. Conclusion
  3. Chapter 3: Advertising
    1. Conceptual background
    2. Types of advertising
    3. Printed advertising
    4. TV advertising
    5. Online advertising
    6. Conclusion
  4. Chapter 4: Conceptual framework
    1. Problem statement
    2. Framework
    3. Hypotheses and relationships between the constructs
    4. Conclusion
  5. Conclusion
  6. References

In this chapter you will find a summarizing overview of this study. It explains fairly about the two discussed main topics: impulse buying and advertising. It gives an introduction of what impulse buying is and if it is related to advertising. In which way are they related to each other and what kind of relationship do these factors have? The second paragraph, managerial relevance, will explain why this thesis is written and to whom it can be interesting, such as for companies and for other researchers who will use this study for further research. The third paragraph, the academic relevance, arguments to what the reason and the relevance are of the chosen topic

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