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09 Oct 2020

PESTEL Analysis - McDonald's

Case study - 5 pages - Services marketing

In 1940 brothers Dick and Mac McDonald opened their first McDonald's Bar-B-Q restaurant in California. Featuring a typical drive-in-style menu and offering a carhop service. In 1948 the brothers closed briefly to make some alterations when they opened in December of that same year, they...

11 Aug 2020

PESTEL Analysis - Netflix

Case study - 6 pages - Services marketing

Netflix is an American entertainment company that has grown into a major Internet TV provider. As of 2017, the company has a large customer base of over 100 million subscribers in over 190 countries, with over 51 million subscribers located in the United States. The company was founded by...

04 Aug 2020

PESTEL Analysis - Uber

Case study - 6 pages - Services marketing

- A pioneer in the sharing economy, the Uber brand has brought about several changes in the service industries - The term "Uberisation" was formed - Uber connects a vehicle driver with a passenger wishing to make a journey - The drive takes a percentage of the journey that is usually between 5...

06 Nov 2018

Strategic analysis of Marsh Inc

Essay - 3 pages - Services marketing

Mission, vision, and values all relate to an organization's intentions, and often they are communicated in some written form. Vision and mission are statements that help the company answer questions such as who they are, what kind of services they provide, and where exactly they are going...

05 Nov 2015

Porter's Five forces - The Airlines industry

Essay - 6 pages - Services marketing

Airlines are companies and their aim is to operate routes and carry passengers. We will not analyse the cargo part of the airlines here but only the passenger carrying. An Airline can be: • A national company (airline owned by the government of a country). It...

26 Mar 2015

Dunkin Donuts - Marketing Arrangement

Case study - 2 pages - Services marketing

Dunkin Donuts is an American franchise that was established in 1950 in Quincy, Massachusetts (ROSENBLOOM, 2013). The brand was initially best known for donuts, hence the presence of the term ‘donuts' in the franchise's title. William Rosenberg, the founder of the franchise, opened his first...

13 Nov 2014

Marketing mix- Case Study of Juicy drench

Case study - 6 pages - Services marketing

The physical layout of a product determines how customers react to the product. Due to the range of products that serve the same purpose, customers have a limited time to test all the products that are in the market to know which meets their needs. Often, customers will go for the product...

03 Nov 2014

Creating and Sustaining Brand through Marketing Communications

Case study - 13 pages - Services marketing

The following dissertation provides an examination of the contribution of maintaining an integrated marketing communication to build and support the brands. In build up to the objective of the text, several concepts are sufficiently oriented. Further, an evaluative approach is maintained in the...

02 Nov 2014

Digital Marketing-Markets and Consumption

Case study - 8 pages - Services marketing

For organizations seeking generation of superior value to capture more from customer experiences, they should prioritize to harness and optimize the power of digital media. However, today's dynamic environment mandates organizations to know sufficiently where customer value resides from the...

09 Oct 2014

Options of entering new international markets

Case study - 5 pages - Services marketing

The process of entering and developing business in a new international market may be difficult. The situation may require a company to strategize well in order to succeed and treat the market as an extension of its business and a source to increase its sales and revenues. The option adopted...

13 Jan 2014

Marketing Plan of New Innovative Product: Morgan Life car

Case study - 10 pages - Services marketing

Morgan Life car two is a product from Morgan life Car Company which is located in Malvern, Worcestershire. The company was started by Harry Frederick Stanley Morgan in 1910, and it was operated by its founder until his death in the late fifties (the company has since been then been run by the...

26 Nov 2013

Destination management and destination marketing

Case study - 4 pages - Services marketing

Destination management is the process or ways through which governments or industrial players conserve and improve tourist attractions. This includes not only tourist's sites but also events. Industrial players include Destination Management companies popularly abbreviated as DMC. Destination...

15 Nov 2013

Mayo Clinic Case Study

Case study - 4 pages - Services marketing

Malhotra (2013) defined the management-decision problem on page 46 of the Basic Marketing Research textbook as an approach that asks what the decision makers need to do; it is action-oriented and framed from the perspective of what should be done. In the case of Mayo Clinic, their...

12 Jul 2013

Marketing Strategy of Bulla Dairy Foods, Australia

Case study - 6 pages - Services marketing

Marketing is considered as one of the most important functions in any organization. Without right marketing, it is impossible for companies to reach wide range of customers in this globalized environment. When an organization is entering into foreign markets, the importance of marketing would be...

11 Jun 2013

What are the challenges of rebranding?

Case study - 3 pages - Services marketing

When do companies feel they need rebranding? Are their earnings going in deficit or have they started undermining their profits. Is it the less number of customers coming to them or they are making less profit on their earnings. Has the product gone in to a “Dog” stage of BCG Matrix? It...

29 Apr 2013

Boost juice bar: Case study

Book review - 25 pages - Services marketing

Boost Juice Bar is one of the most famous healthy drinking brands, originally from the Australia. The company has expanded from an “easy grab and go fruit juice” to an established network of retail outlets throughout the world. Until now, Boost Juice has developed their supply chain to...

18 Apr 2013

Steve Jobs as a leader: US management and leadership

Case study - 4 pages - Services marketing

In the last century, we have seen major changes in the business world. Companies from all over the world have evolved from being small local companies to big international companies conducting activities all over the world. The modern business environment has evolved so much that management...

12 Apr 2013

Renault marketing plan

Case study - 6 pages - Services marketing

The last couple of years, the car market have seen many changes. Gas prices have significantly increased and people became much more aware of the deterioration of the environment. This led to the development of new technologies. Carmakers around the world started to develop new car models that...

21 Mar 2013

Saccaro (Brasil): Case study

Case study - 5 pages - Services marketing

Founded in 1947, Saccaro furniture is a family company started by Italian immigrants in Brazil: The Saccaro Brothers. The company began manufacturing wicker baskets for the wine industry, following new products such as cribs, coffee tables and chairs, among others. Currently Saccaro Furniture is...

11 Mar 2013

Class action litigation

Essay - 2 pages - Services marketing

Class actions are a unique yet contentious procedural mechanism in which a single person represents the interests of a group of plaintiffs, who will collectively share in any damages rewarded. Allegedly, the use of this procedural method provides redress to many societal wrongs that may otherwise...

07 Mar 2013

To evaluate the success of the two high end, British high street stores Cos and Reiss‟ day dress ranges for Autumn/Winter 2011

Case study - 50 pages - Services marketing

There is an increasing importance in attracting consumers in a softening retail climate through offering and reflecting what consumers want and need through the brand and their product range, ensuring they are able to maintain a loyal customer while also attracting future consumers and staying...

21 Feb 2013

Standard and poor's multiple indices

Case study - 3 pages - Services marketing

The stock market is one of the defining and extremely influential drivers of many economies, and proves instrumental in gauging the economic health of the global and the subsequent country and especially with respect to financial and cooperate sector. Here there is need to monitor the performance...

21 Feb 2013

Marketing research process

Case study - 4 pages - Services marketing

There are times when an organization might need to do market research for different reasons but the most obvious one is the fact that the organization could be introducing a new product or service in the market and it would like to know how the market might react to the new product or service....

14 Feb 2013

Marketing plan for Belle lady shoes entry to the Thailand

Case study - 14 pages - Services marketing

Bell International Holdings Ltd, is an internationally recognized retailer and manufacturer of ladies footwear (casual and sports). This marketing plan will illustrate the strategies, Belle holding will adopt while preparing for entry into the Thailand market segment. It's imperative for the...

29 Nov 2012

Investment analysis: Sports direct vs. JJB sports

Case study - 2 pages - Services marketing

Figure 1 above summarizes the investor's performance in the company Sport Direct. The company has been able to earn a healthy EPS of 15.73 in the FY 2010. However, the performance of EPS declined in the year 2011. It came down to 14.8. The result of this decline in performance is because the...

23 Nov 2012

Sales and marketing processes: Meteor Ireland

Case study - 6 pages - Services marketing

The company we have chosen to base our project on which targets the consumer market is Meteor Mobile Communications Ireland. We have chosen this company because it's a company that everyone is familiar with and we thought it would be interesting to find out how their marketing is done as it has...

15 Nov 2012

Market segmentation

Case study - 2 pages - Services marketing

Market segmentation and market diversity are two complementary concepts. Without a diverse market that consists of a wide range of people with a background, country of origin, interests, needs, and desires are different; there is little reason to conduct market segmentation. Before the widespread...

13 Nov 2012

Heinekan case study: How to enter South Africa market

Case study - 25 pages - Services marketing

This is a sales proposal written for Heineken on how they should enter the South-African. What we researched is: How can Heineken enhance its sales by expanding its market share to new consumer markets in South-Africa? During reading this sales proposal, you can find the current situation...

29 Oct 2012

Leeds Metropolitan University: business strategy

Case study - 20 pages - Services marketing

According to the strategic review undertaken on October 2011, report discovered the opportunity and Threats for Rezidor as Figure 1 shows, not all the facts on the O/T have been stressed under the current strategic plans of company. Rezidor's vision ‘Yes I can' has clearly set the target for...

22 Aug 2012

Is ethno marketing both moral and useful?

Case study - 29 pages - Services marketing

I.1.A What is an ethnic group? The expression “Ethno-marketing” is frequently perceived bad. The term “ethnic” only refers to a racial concept and to skin color for a lot of people. This conception is clearly not neutral in the European market. So, it is essential to...

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