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Product Placement: “Casino Royale”

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Level
Advanced
Study
marketing
School/University
Sciences Po...

About the document

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Language
documents in English
Format
Word
Type
school essay
Pages
2 pages
Level
Advanced
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  1. Introduction
  2. The movie
    1. Produced by Sony Pictures
    2. The Original Soundtrack issued by the Sony BMG Music label
  3. The main character's cellular phone
  4. Ford Motors and the cars in the movie
  5. Other products placed in the movie
    1. The deal made by the German artist Gunther von Hagens
    2. The deal with Heineken
  6. Conclusion

In this latest Bond movie, the British Mi6 agent is assigned the mission to thwart international terrorism financed by money won through gambling. In order to do this, he needs to track down the financier ?Le Chiffre?. Bond movies are classically known for the significant amount of product placement that can be found in them. Well, concerning the latest movie, Casino Royale, starring Daniel Craig, Bond fans will not be deceived ? although one could say this particular movie goes surprisingly light on extraordinary gadgets. But there is nothing to worry about: some brands and corporations still got enough ?bang for their bucks?.

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