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A contrary discussion on the topic “With the West Flat, Big Beer Brewers Peddle Cheap Beer in Africa”

About the author

Accountant-Lecturer
Level
General public
Study
finance
School/University
California

About the document

Published date
Language
documents in English
Format
Word
Type
case study
Pages
6 pages
Level
General public
Accessed
0 times
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  1. Introduction
  2. With the West Flat, Big Beer Brewers Peddle Cheap Beer in Africa
  3. Liquor
  4. Analysis
  5. Conclusion

This is an argument disagreeing with the case study, With the West Flat, Big Brewers Peddle Cheap Beer in Africa. Africa is a young continent with many countries being in the developing category. Therefore, there is a competition of many foreign countries trying to penetrate their goods into Africa as their destined market. Not all goods are fit for the Africans since they violate their cultures and norms. In this text, we will try and view the recent changes in the consumption of alcohol, how the movies have been lately and the future of the existing African market in relation to alcohol. The argument supports the idea that the retailing of cheap liquor is for the best interest of many Africans and their governments.

The text also shows how foreign governments and interested investors have tried to encroach the African market and have received great competition from the cheap liquor distillers. They now feel offended that such a situation can occur. They have thus taken up a new strategy to blame the distillers who have their roots in Africa on the many deaths that occur. They forget that many other factors can cause death and illnesses.

SABMiller and Diageo PLC, which are renowned distilling companies of quality beer in the African market, have been tarnished in the prior argument that they are a major cause of disruption of peace and also have caused health hazards in many African countries. The first question one should ask him/herself is, why would a government favor such companies and allow cheap liquor that would harm the citizens to be retailed? African governments have had a remarkable transition through the years, and cases of corruption have gradually subsided thus, giving rise to transparency. Therefore, before allowing the entry of any harmful commodity in their markets, they have to look at the effects in all perspectives.

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