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Financial analysis of the Accor group

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Published date
documents in English
case study
24 pages
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  1. Presentation of the sector and the company
    1. Introduction of L'Oréal
    2. Creating a company
    3. Brands
    4. The core of the group L'Oreal
  2. Methods of evaluation
    1. IFRS
    2. The valuation models
    3. The choice of model for the company studied
  3. Presentation of the employee stock option
    1. The characteristics of the plan
    2. The determination of assumptions
    3. The evaluation process of the Employee Stock Option

Accor is as a major player in world tourism and travel industries, with partners in the entertainment industry, 4000 establishments, under the brands Sofitel, Novotel, Mercure, Suitehotel, Coralia Club, Ibis, Etap Hotel, Formule 1, and the United States, Motel 6 and Red Roof Inn. The hotel has links to travel agencies (Carlson Wagonlit Travel) and has also participated in active Restoration (Lenotre Gemeaz Cusin, Compagnie des Wagons-Lits). From ticket restaurant and ticket alimentation, Accor has diversified its range of services to businesses and communities with innovative products to support human resource management and implements social programs tailored to the needs of citizens.

With a presence in 34 countries, 19 million people use and make use of offers from Accor, which have become a reference in this field. Thus, throughout this article, an analysis of the financial statements of Accor will be made (the statements are summaries as a full analysis could not be done). Firstly, the group is presented and its place in the world market; then the focus will be on balance the sheet analysis, and the article will conclude with an analysis of the income statement.

Accor's story begins in 1967 when Paul Dubrule and Gerard Pelissonfounded the SIEH (Society of hotel investment and operating): the firstNovotel hotel is opened in Lille. Forty years later, Accor has become the European leader and world leader in the world of hotels, restaurants and services. Powerful playerin the world of travel, tourism and services, Accor currently operates in140 countries with 168,500 employees. At first, the Accor group had only one job: that of the hotel, and since then the group has diversifiedand now owns two major international activities: hotels, business services and public . Also, the group has other activities such as catering, travel agencies, casinos, services on trains and otherholdings.

In the hotel trade, Accor is undoubtedly a major player in the world of hotels. The group is in fact the first hotel group in Europe and ranks fourth in the world in number of rooms. The hotels are among the group of 3973, in 92 countries worldwide. The group's offer in terms of hospitality is so diverse and attracts a wide target: in fact over a third of Accor hotels are located in the upscale Sofitel brand with the single, another third is in the middle end with the brands Novotel, Mercure, Suite hotel, and finally less than a third of Accor hotels are located in economy class with Ibis, Formule 1, Red Roof Inn and Moel 6. European and world leader, Accor has a unique position with nearly 4,000 hotels ranging from luxury to economy.

Accor has diversified its offering into many services that may or may not affect the business of hotels. Accor has developed the marketing and commercialization of Ticket Restaurant, and for this service Accor has 300 000 business accounts and 970 000 clients and affiliated service providers. This business represents 7.1% of the activity of the group. Accor has also created more than a dozen other services such Clean Way, a service for garment care professionals and vehicle maintenance businesses, Eyecare Vouchers, or Trahaire Davidson, etc.

Tags: Accor group; analysis of financial statements; presentation of the Accor group; leader in hotel industry; balance sheet analysis

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