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Balance of Ethics and Privacy in business (YourFace)

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  1. Introduction
  2. Ethics
  3. Privacy
  4. Balance of Ethics and Privacy in business
  5. Weaknesses of the utilitarian perspective
  6. Implications of Kant's duty Ethics
  7. Conclusion

Ethics is concerned with right and wrong in a particular society (Reamer, 2013). The definition means there are different definitions of ethics depending on the society. For example, there are assessments based on the intention of actions as well as on the outcomes of the actions. For example, in the case of YourFace, different approaches can be taken. One of the approaches would be to evaluate the action of selling private information for profits while the other approach would consider the effects of selling the information. For this paper, the utilitarian ethics will be used to evaluate the best way to alert users of YourFace that their private information is sold for profit.

This paper will assume the decision to sell the private information cannot be reversed because it considers the role of directing customer relations. The director of public services has ethical obligations towards the employer as well as to the customers. Therefore, the issue raises a conflict of interest because taking one side means taking unethical stands in the view of the other party.

According to utilitarian ethics, actions are assessed based on the outcomes of the particular actions. In addition, rules are assessed based on the relevance of the rules in the realization of the moral standards of the society (Reamer, 2013). For example, the popular saying about the means justifying the ends is based on the utilitarian perspective (Reamer, 2013).

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