Ethos and pathos in ads on use of marijuana-Rhetorical Analysis

Abstract

Television and the internet is a good channel of passing the messages about the adverse effects of the use of marijuana. The office of the National Drug Control Policy is an American government action which depends on safeguards the health of the people of America. The "above the influence" initiative is a program of the not-for-profit Partnership at Drugfree.org. Their overall goal is to help teens reject negative influences of drug and alcohol. The initiative is a friendly site for the youths since it uses favorable language and identifies with the youth's lifestyle while trying to change it.

Drug abuse affects everyone in the society from the young to the old. However, in recent years, the abuse of marijuana has majorly been linked to teens. In the current digital world, youths are looking for information over the internet, as opposed to hard copy newspapers and magazines. The internet or the TV is mostly used by teens and adults in looking for new information. Advertisers on the internet compete to catch the eye of the readers. I choose two advertisements that warn people not to smoke the marijuana. The two advertisements are on the office of the National Drug Control Policy advertisement, and the other is an “above the influence." The two sites have different audiences with the latter have more appeal for the youths.