Promoting, Sponsorship, Social Advertisements
A green car or an environmentally friendly car refers to a car that consumes less fuel or uses energy that is friendly to the environment (Becker, 2010). Hybrid cars, such as Toyota Prius use both gasoline and electronic sources of energy, and they are, therefore, able to produce higher mileage before refueling (Becker, 2010). Due to their sophisticated designs and additional features such as batteries for storage of electrical energy, hybrid cars are not affordable by the working population, or the minimum wage workers (Kerin et al., 2009).
Advertisement for this car, therefore, needs to target the middle class in the community, as they are the people most concerned about the environment and prices of fuel (Becker, 2010). To reach this target group, the advertisement for the hybrid cars needs to be in television at prime times. The middle class are working people and are not available to watch television during the days. However, most of them are keen followers of the evening news. Placing the advertisement at such a time is therefore likely to catch their attention. The middle class is also keen followers of sports in the weekend. In the United States, the follow American football and baseball, in Europe, the most-popular sport is football. Therefore, it would be productive to advertise the car during sports or by sponsoring team kits such that a popular team plays in labeled kits (for instance Juventus is a big soccer club in Europe and play in kits marked ‘jeep') (Becker, 2010). Such advertisements may work wonders, as the audience is relaxed when watching the game and more likely to notice the advert (Becker, 2010).
[...] (2010). Cars. Vero Beach, FL: Rourke Pub. Ciletti, D. (2012). Sports entrepreneurship: theory and practice. Morgantown, WV: Fitness Information Technology. ELLIOTT, S. (n.d.). Advertising - A Hybrids Niche? The Masses, It Hopes - NYTimes.com. Gardiner, S. (2006). [...]
[...] Most people do not remember advertisements (Kerin et al., 2009). To advertise a charity for the protection of cats is much trickier because there are no funds. In addition, it is my opinion that not many people are interested in cats. A stray cat is a nuisance as opposed to something to protect in the opinion of most people. Use of social media is the best way to get donations for such a project. Start a group and give it an attractive name (Kerin et al., 2009). [...]
[...] Sponsorship and use of celebrities Nike is a European giant in sportswear manufacturing. The company uses the major sports icons around the world to advertise their products (ELLIOTT, 2009). One of the sports is soccer. The soccer season in Europe is one of the most-followed sports seasons in the world. It is so popular that names like Manchester united, and Wayne Rooney are household names around the world. Nike sponsors Wayne Rooney, among a host of other celebrity soccer players. [...]
[...] They may work out well, but due to high profile of the celebrities, they backfire with aplomb (Kerin et al., 2009). Social marketing Anti smoking campaigns started in America in the i960'a when studies showed there might be a relationship between smoking and many forms of cancer, with lung cancer being the main cause of concern (Kotler et al., 2008). The scientist at the time used televisions to advertise their findings. Some of the citizens changed their habits after that advertisement. However, tobacco smoking did not stop and persisted even to date. [...]
[...] Sports law (3rd ed.). London: Cavendish Pub. Kerin, R. A., Hartley, S. W., & Rudelius, W. (2009). Marketing [9th ed.). Boston: McGraw-Hill/Irwin. Kotler, P., & Lee, N. (2008). Social marketing: influencing behaviors for good (3rd ed.). Los Angeles: Sage Publications. [...]
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