Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital - the world's best talents and greatest ideas" (jack welch, 2009)
Now all the countries are sharing their market together and that because of the globalization, which means that all the world, share together everything to transfer all countries into one big market. And global market and international marketing are built because of the globalization. And according to (wild & wild, 2012), globalization is a trend toward building greater economic, cultural, political, and technological interdependence among countries institutions and economies.
So, a lot of companies now are trying to be international by entering new forging market to increase its profit. Any company that is trying to be international by entering a foreign market must set its strategy before entering this market. So, this paper will discuss and provide a description of the various market entry strategies into foreign country and will critically discuss the advantage and disadvantage if each strategy that a company could use.
[...] But any firm must identify the advantages and disadvantages of selected strategy it will use and that because it must know what it will gain and its opportunities from that strategy, and also to know what are the barriers or losses it could face when using the selected strategy what I learned from that paper: What I learned from the paper is the different strategies that could be used if I open my own company when I enter new foreign market, and also I learned want a firm could face from opportunities and barriers when using a certain strategy. Bibliography: 1. wild, j., & wild, k. (2012). international business (6th ed.). person cateora, p., gilly, m., & graham, j. (2010). international makretin (14th ed.). [...]
[...] Why do any firm must know the advantage and disadvantage of any strategy? Because that will let the firm make the right decision when deciding which strategy it will use in entering the new foreign market. This figure shows the advantages and disadvantages of the entry modes that could be use to enter new market. (HILL, 2011) 3 Interpretation and discussion: 3.1 summery: This paper shows the different types the strategies that could be used by any firm to enter a new foreign market. [...]
[...] (wild & wild, 2012) Lambin discussed the strategies of new entry in foreign market and he classified the strategies into seven different strategies that could be use by any company that want to enter a foreign market, those eight strategies are the following: Entering the foreign market by exporting strategy, which means sending your product to other country to sell it their. This strategy could be used into two different ways. First way is called indirect export, which means the market entry technique that provides the lowest level of risk and the least market activities and control, in that by carrying the company's products abroad by others. And the company is not involved in any of the marketing activities, and the sale is handled like a local sales. [...]
[...] http://www.palgrave.com/business/lambin/students/pdfs/Note%2013.pd f 6. http://www.finestquotes.com/select_quote-category-Globalization- page-0.htm 7. [...]
[...] Provide a description of the various market entry strategies into a foreign country and critically discuss the advantages and disadvantages of each Table of contents: Introduction Literature review 2.1 entering foreign market strategies 2.2 advantages and disadvantages of each strategy Interpretation and discussion 3.1 summery 3.2 what I learned from this paper? 1 Introduction: “Globalization has changed us into a company that searches the world, not just to sell or to source, but to find intellectual capital - the world's best talents and greatest ideas” (jack welch, 2009) Now all the countries are sharing their market together and that because of the globalization, which means that all the world, share together everything to transfer all countries into one big market. [...]
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