The newspaper and magazine industry has grown tremendously over the years. There are now hundreds of newspapers and magazines some of which circulate regionally while others internationally (McKay 2006, p. 34). This paper looks at the Times Magazine and puts into consideration a number of issues including its target audience, its layout and writing styles and how the same have adapted to suit the audiences. This discussion will also look at the balance between editorial and advertising among other important aspects.
The Times Magazine can be said to be a general audience kind of read. It mainly focuses on celebrities and any current happenings especially in the world of entertainment. It also has segments or sections of what is considered hard news which is basically current, immediate or fresh news. The Times Magazine is however largely focused on soft news. The coverage of its news items ranges from what is happening in the world of celebrities, the pop culture and even politicians. It has therefore been said to lack serious content and is therefore classified as an entertainment magazine. The management of the Times Magazine however maintains that their magazine does have some serious content which is however given a light touch (McKane 2006, p.123). The Times Magazine is a weekly publication which is said to sell millions of copies regionally and internationally.
[...] This was meant to make the reader more attentive but unfortunately it took away the fun aspect as one would struggle to make out the meaning of a phrase. This style has since ceased to be used by the management of the magazine. Around the 70s, the magazine also had a section in which they could review the latest movies and films, rate them, discuss in great depths about them and give a verdict as to whether they were good or left more to be desired. The red border is another style that is associated with the Times Magazine. [...]
[...] Target Audience The Times Magazine can be said to be a general audience kind of read. It mainly focuses on celebrities and any current happenings especially in the world of entertainment. It also has segments or sections of what is considered hard news which is basically current, immediate or fresh news. The Times Magazine is however largely focused on soft news. The coverage of its news items ranges from what is happening in the world of celebrities, the pop culture and even politicians. [...]
[...] This is because more than half of the space of the magazine is occupied by articles. In some editions however, there seems to be a 50: 50 kind of concentration on advertising and editorial with each occupying a similar number of pages as the other. Usually, for a magazine such as the Times Magazine to meet its cost, it needs to take advertisements from advertisers (Harcup 2009, p.45). This is because the amount the management of this magazine obtains from its sale is not enough even to cover the cost of production of the magazine. [...]
[...] London: Sage Publications Hennesy, B. (2009) Writing features articles. London: Focal Press. McKane, A. (2006) News writing. London: Sage Publications McKay, J. (2006) The magazines handbook. [...]
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