Today, it is difficult to deny that sport takes a considerable importance in our society. An importance which can be characterized at several levels: economic, social, or even cultural. Thus, we can assist different sports events all the year round, but also do our Sunday jogging, or go to the closest shopping centre to buy the last shirt of the star that has just joined the team which we support. Sport is everywhere: on the TV at every hour of day and night; on the walls of the city, the back of buses or back of newsstands, in our cupboard( shirt, racket, sporting shoes) and it is also a part of our landscape where playgrounds and sports centre are increasingly numerous. But if there is a level at which sport is important, it is at economic level. Indeed, it has become a real phenomenon of society; it is a source of development as far as new employment, research and important technological applications are concerned. We may note that sport is the third world legal industry after the oil end the automobile sector.
[...] It is then that every year the world star of the football of the season arrives to Madrid during the intersession. But what are the criteria? The fame, which the club takes care to transform into liquidity. Especially, more than a part of their advertising contracts are directly put back to the club: between 40 and Every member of the team plays a precise role in the marketing strategy of the club. And so we will show the global amount that brings back every player between sales of shirts, put back rights of image, incidences on the takings of box office and the tours realized worldwide by analysing the chosen strategy. [...]
[...] First of all, it is in Korea and in Japan that took place the last World cup. This zone was not chosen by accident, to promote the football. Countries as China, Japan or Korea which are considered as emergent economy constitute new markets for the Sport. And so Pepsi paid out about 6 million Euros to be official partner of the Chinese league football. Other example: India. This nation possesses about 300 million inhabitants and offers an enormous potential for commercial purposes in an extremely popular sport locally, the cricket, followed by millions of fans. [...]
[...] To the detriment to the game? The doping, the corruption or the loss of identity of certain clubs show negative aspects to avoid absolutely in the years coming. I. The business in the sports field 1. Definition and history of sport Before, treating the subject in depth, it would be necessary to present the context. That is why; we will try in the first time to specify one or several definitions of the sport in order to distinguish all its nuances. [...]
[...] So, in 1994, during the football World cup, certain organizers had the idea to realize the fixtures with four quarters-time instead of two half-time to multiply advertising slots. Finally last example: the very special sponsoring from Nike of the national football team of Brazil. In exchange for the enormous sum (170 million euro on the decade 1994-2004, record absolved in the football), Nike indeed took in hand the fate of the team, managing all incomes, choosing his adversaries and imposing even certain players. [...]
[...] All this thus goes to the sense of a better Sport in term of quality and contribute in its development The environment and the ethics: These two factors also have their impact on the evolution of the Sport. First of all, the environment. This one constitutes one of the big problems of our society, in particular at the level of the pollution. Indeed, the climate is upset, the average of the temperatures tends to increase and the quality of the air is less and less good. So, it could be possible that in a few years, if we follow this progress, the sport outdoors could not be any more possible in certain regions of the globe. [...]
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