E-Business, established retailer, e-commerce, Nordstrom online, sells clothes, shoes, accessories for men, women, kids, main challenges the retail organisation, multichannel approach, offline way of commerce, advertising, promotion, payment, delivery systems
Nordstrom is a fashion outlet that sells clothes, shoes, and accessories for men, women and kids. It was created by John Nordstrom in 1901 with the aim of providing quality products to all its customers. Nordstrom exists in Canada and 40 states in the United States with 117 stores and 248 rack stores. With the coming of the digital transformation, Nordstrom implemented a web approach which was successful and today generates 30% of their business. With a daily visit estimated at more than 800 million per day annually, Nordstrom is one of the giants in its domain thanks to the technology.
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