E-Business - Established retailer adopting e-commerce

Extract

[...] [online] Indigo9 Digital Inc. Available at: < https://www.indigo9digital.com/blog/nordstromstrategy> [Accessed 16 October 2020]. • Morgan, B The 10 Keys To Nordstrom's Digital Transformation. [online] Forbes. Available at: < https://www.forbes.com/sites/blakemorgan/2019/03/26/the-10-keys-to- nordstroms-digital-transformation/#31ae09914aa0> [Accessed 16 October 2020]. • Neslin, S., Grewal, D., Leghorn, R., Shankar, V., Teerling, M., Thomas, J. and Verhoef, P Challenges And Opportunities In Multichannel Customer Management. [ebook] SAGE Publication. Available at: < https://journals.sagepub.com/doi/ 10.1177 /1094670506293559> [Accessed 16 October 2020]. • Niroomand, I The Importance Of Reverse Logistics In Your Supply Chain Network. [online] Kinaxis. [...]

[...] Task 2 – Marketing Approach and Techniques - 20 Marks Examine the range of marketing approaches and techniques that have been used by the organisation to promote its products to both existing and potential online customers, identifying THREE that you believe have been particularly successful, giving your reasons for your choice. Answer A marketing strategy is a business's general scheme for developing a customer base for the product or service the business provides. A good marketing strategy is vital with a view implement in order to be known and make the difference between competitors. Particularly for Nordstrom, the company used to invest 229 million USD in advertising in 2019 (Statista,2019). [...]

[...] Different types of reverse logistics are returns, remanufacturing, end-of-life, delivery failure, unsold products, repairs and maintenance. Specifically, in a supply chain, reverse logistic is adding value to a returned well to increase the quality and gain customer loyalty. Reverse logistics has many benefits for the organisation especially the supply chain. The roles of reverse logistics at Nordstrom are: • Stop end of life cycle, where a product has reached its expiration date, it becomes a lost for the seller and the customers because one will not his needs and second will not earn profit. [...]

[...] In addition, he can also scan his QR code in the retail outlet and the system will take in charge all the rest. • Facilities, online payment can be done either by phone, computer or tablet so it's an easy way to perform the task without having to go to the ATM and search lot of money. • Global transactions, online payment allows customers to make purchases wherever they are. A customer can be on a long trip, order a product and then give a pick-up code to their child or give their house address to the deliverer person. [...]

[...] Reduce costs, real-time stock management allows the company to save on its cost and save money that is wasted on useless purchases. Stock management allows all the different outlets to be informed of the different products that have high customer demand and those that do not. This way the company will stop ordering useless products. Moreover, it limits the transportation and warehousing fees. Meet the customer needs and expectations, the real time management strategy enables the company to be on time when it has to deliver a product. [...]