Consult more than 14324 documents with no limitation. our subscription options

Digital & e-marketing

Filtrer par :

See all documents

15 results

25 Jun 2022

What methods of communication could Drop employ to reach out to its two primary audiences directly and personally?

Case study - 4 pages - Digital & e-marketing

Drop Technologies Inc. is a loyalty program startup that was formed in 2015 and is based in Toronto, Canada. This startup offers a loyalty program to its consumers. The concept is straightforward: Drop users download the application on their phone, create an account, and attach their preferred...

18 Jun 2022

A digital company making publicity

Case study - 12 pages - Digital & e-marketing

We are a digital company that makes publicity, in other words, we can brand any business, be it a store, a product, a hotel... and promote it in order to make it known to people. We created a website related to their social media pages where we can promote their business by posting new...

01 Feb 2022

A comparison of PayPal, AliPay and similar payment systems - What were the success factors behind them? What are their challenges for success?

Sectorial analysis - 15 pages - Digital & e-marketing

E-payment or electronic payment is a means of conducting commercial transactions for the exchange of goods or services over the Internet. The focus on e-payment services that support B2C e-commerce transactions or P2P consumer-to-consumer electronic payments are innovations that enable a new...

06 Jan 2022

Digital marketing: start-ups that differentiate themselves

Case study - 3 pages - Digital & e-marketing

Digital marketing is about connecting and reaching customers faster and easier when they need it. Technology and digital have become widespread in our current environment. Connecting with customers remains one of the best ways to grow your business, since the web has become indispensable in the...

11 Nov 2021
doc

Understanding Digital Assets - Bitcoin, Blockchains, and Web 3.0

Case study - 4 pages - Digital & e-marketing

The Internet is a growing technology that keeps evolving. Moreover, there are more and more companies and new sites that are added to the Internet with programs and websites and this is why the way the Internet is used is changing, as people learn to adapt to new technologies. The era in which...

09 Nov 2021

How do brands manage to create genuine consumer communities through social networks? Case Study of Starbucks and Burger King

Dissertation - 7 pages - Digital & e-marketing

With the emergence of the Internet, any business wishing to retain consumers and increase brand awareness must have an excellent digital marketing strategy. For this, brands generally turn to social networks that allow them to create a community of loyal and engaged consumers while having a...

11 Oct 2021

Digital Strategy: Feedbacks, Performance and Image

Practical guide - 3 pages - Digital & e-marketing

The arrival of e-commerce and new technologies has changed the rules of the game. Traditional merchants have had to focus on improving customer relationships. Collecting feedback has become essential for any actor. Whether online or physical, brands are all going digital in order to collect as...

26 Sep 2021

Impact of digital marketing

Dissertation - 4 pages - Digital & e-marketing

In recent years we have witnessed a change in society, which has radically transformed the buying habits of consumers and, even more so, the marketing strategies of brands and companies. The new generations are called ultra-connected and can now hardly do without an internet connection and even...

15 Jul 2021
doc

How to create an e-commerce website?

Practical guide - 21 pages - Digital & e-marketing

If an online store is to effectively acquire and retain customers, it must deliver the best possible customer experience. The key to doing this is to connect with customers at all possible touch points. The experience has to be great every time to keep customers coming back. The most...

27 Jun 2021
doc

How to improve a company's visibility on the web?

Practical guide - 6 pages - Digital & e-marketing

Most companies find it difficult to boost their visibility and stand out from their competitors. For this, a company can set up a digital strategy, engage prospects or even publish attractive and optimized content. Moreover, several options, tips and tools are available to companies that allow...

23 Jun 2021
doc

SWOT Analysis - PayPal

Case study - 5 pages - Digital & e-marketing

Online payment services have expanded considerably in recent years. Indeed, with the rise of electronic commerce, consumers and businesses alike are constantly looking for secure means to carry out their transactions, especially in a world where competition is very high and where fraud on the...

17 Jun 2021
doc

Digital Marketing - Apple

Case study - 5 pages - Digital & e-marketing

Consumption habits have changed a lot in recent years. Brands can no longer use the same marketing means as fifteen years ago, the latter having become obsolete. Even if some brands still use them despite everything, they no longer have the same impact on consumers and even less on Internet...

17 Feb 2021
doc

Business model - Netflix

Case study - 6 pages - Digital & e-marketing

The story goes that after having to pay late penalties at a Blockbuster video store, Reed Hastings (CEO of Netflix) had the idea to launch a similar service, but rather to offer it as a subscription package. Netflix was launched in 1997 by Reed Hastings and Marc Randolph. At the time, it was an...

08 Feb 2021
doc

E-Business - Established retailer adopting e-commerce

Case study - 10 pages - Digital & e-marketing

Nordstrom is a fashion outlet that sells clothes, shoes, and accessories for men, women and kids. It was created by John Nordstrom in 1901 with the aim of providing quality products to all its customers. Nordstrom exists in Canada and 40 states in the United States with 117 stores and 248 rack...

28 Jan 2021
doc

The French Online Dating Site Market

Case study - 9 pages - Digital & e-marketing

Online dating has now been around for more than a decade and online dating sites have become part of the way of life of the French population. By allowing a user to meet singles or like-minded people with whom they can share life aspirations, passions and the same desire for relationships. Dating...