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26 Sep 2021

Impact of digital marketing

Dissertation - 4 pages - Digital & e-marketing

In recent years we have witnessed a change in society, which has radically transformed the buying habits of consumers and, even more so, the marketing strategies of brands and companies. The new generations are called ultra-connected and can now hardly do without an internet connection and even...

15 Jul 2021

How to create an e-commerce website?

Practical guide - 21 pages - Digital & e-marketing

If an online store is to effectively acquire and retain customers, it must deliver the best possible customer experience. The key to doing this is to connect with customers at all possible touch points. The experience has to be great every time to keep customers coming back. The most...

27 Jun 2021

How to improve a company's visibility on the web?

Practical guide - 6 pages - Digital & e-marketing

Most companies find it difficult to boost their visibility and stand out from their competitors. For this, a company can set up a digital strategy, engage prospects or even publish attractive and optimized content. Moreover, several options, tips and tools are available to companies that allow...

23 Jun 2021

SWOT Analysis - PayPal

Case study - 5 pages - Digital & e-marketing

Online payment services have expanded considerably in recent years. Indeed, with the rise of electronic commerce, consumers and businesses alike are constantly looking for secure means to carry out their transactions, especially in a world where competition is very high and where fraud on the...

17 Jun 2021

Digital Marketing - Apple

Case study - 5 pages - Digital & e-marketing

Consumption habits have changed a lot in recent years. Brands can no longer use the same marketing means as fifteen years ago, the latter having become obsolete. Even if some brands still use them despite everything, they no longer have the same impact on consumers and even less on Internet...

17 Feb 2021

Business model - Netflix

Case study - 6 pages - Digital & e-marketing

The story goes that after having to pay late penalties at a Blockbuster video store, Reed Hastings (CEO of Netflix) had the idea to launch a similar service, but rather to offer it as a subscription package. Netflix was launched in 1997 by Reed Hastings and Marc Randolph. At the time, it was an...

08 Feb 2021

E-Business - Established retailer adopting e-commerce

Case study - 10 pages - Digital & e-marketing

Nordstrom is a fashion outlet that sells clothes, shoes, and accessories for men, women and kids. It was created by John Nordstrom in 1901 with the aim of providing quality products to all its customers. Nordstrom exists in Canada and 40 states in the United States with 117 stores and 248 rack...

28 Jan 2021

The French Online Dating Site Market

Case study - 9 pages - Digital & e-marketing

Online dating has now been around for more than a decade and online dating sites have become part of the way of life of the French population. By allowing a user to meet singles or like-minded people with whom they can share life aspirations, passions and the same desire for relationships. Dating...