French dating site market, dating site, Badoo, AdopteUnMec, Tinder, Meetic, Edarling, Attractiveworld, dating sector, online dating, SWOT analysis, marketing mix, PESTEL analysis
Online dating has now been around for more than a decade and online dating sites have become part of the way of life of the French population. By allowing a user to meet singles or like-minded people with whom they can share life aspirations, passions and the same desire for relationships. Dating platforms make it possible to facilitate the process of matching two users in an era where digitisation accounts for a big part of our everyday life.
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