SWOT analysis Paypal, online payment service, Amazon, cryptocurrencies, Google Wallet, Strive, Moneybooker
Online payment services have expanded considerably in recent years. Indeed, with the rise of electronic commerce, consumers and businesses alike are constantly looking for secure means to carry out their transactions, especially in a world where competition is very high and where fraud on the Internet is rife.
The more online ordering became widespread, the more solutions had to be found to pay and receive money without risking potential fraud, especially when large sums were involved.
[...] Recently, PayPal is one of the platforms that accept bitcoin payments. While not all online stores accept PayPal as a payment method, more and more do, with the financial transaction platform gaining notoriety with consumers every year. Online stores must comply with the new demands of consumers, who are more and more numerous in wanting this means of payment. In addition, PayPal will be able to continue its development in emerging countries, which will allow it to expand its customer base and gain notoriety. [...]
[...] SWOT Analysis of PayPal A. Strengths PayPal has a strong presence worldwide, which gives it a leading position in the segment of online payment methods. Indeed, the platform is active in more than 200 countries and is today one of the preferred means of payment for users all over the world. PayPal is a very secure tool, handy in a society where online orders keep increasing. The majority of consumers do not always appreciate having to provide their banking information on websites, and this is one of the main reasons that prevent them from ordering at too high a price. [...]
[...] Finally, PayPal is very interested in ecology and the protection of the environment. The platform wants to reduce its carbon footprint as much as possible by making savings in a large number of areas of activity. Today, PayPal has attracted more than 12 million regular users in France with the aim of creating an ecosystem. D. Threats The first threat is that some countries are stricter than others and do not accept PayPal or with very strict policies, which block the proper functioning of the platform. [...]
[...] The interface of the platform is just as easy to understand. Consumers will be able to transfer money to their PayPal account or make transfers to the same account with just a few clicks. Simplicity is important because even if the youngest Internet users are used to surfing the net, PayPal wants to target an even wider clientele, such as seniors, in particular. However, even the youngest customers like the ease of use, Internet users do not like wasting time and want an optimised and immediately understandable platform. [...]
[...] In 2020, PayPal had 22,000 employees. If the platform is performing so well, this is largely due to the increase in online orders, with e-commerce growing by 13% per year. Online sales represent more than 100 billion euros in 2019 and more than 150 billion in 2020. Finally, it should be noted that more than 20 million French people made online purchases directly via their mobile in 2020. C. Presentation of the SWOT matrix In this document, we will analyse the PayPal group using the SWOT matrix. [...]
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