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18 May 2021

PESTEL Analysis - H&M

Case study - 6 pages - Fashion and ready to wear marketing

There is no other company such as H&M. Both in terms of identity, business model and location, the group, founded in Sweden at the end of the Second World War (1947) by Erling Persson, has established itself over the decades to acquire a place now central to global ready-to-wear market....

02 May 2021

Marketing Mix - H&M

Case study - 4 pages - Fashion and ready to wear marketing

Since the opening of the first store in 1947, the H&M brand has continued to perfect its growing success. Specialising in the sale of ready-to-wear clothing, H&M is known for its good quality products at affordable prices. It evolves in the market of clothing and accessories for women, men, and...

12 Apr 2021

Marketing Mix - Zara

Case study - 4 pages - Fashion and ready to wear marketing

Zara is a Spanish brand of clothing for women, men and children. A few years ago, the brand created a line called Zara HOME, which includes decorative objects and articles intended for the home, sold in different stores. The Zara brand is owned by the Spanish group Inditex. Zara is originally...

09 Aug 2020

SWOT Analysis - Zara

Case study - 4 pages - Fashion and ready to wear marketing

Zara is an internationally famous fashion brand. The company currently sells in two hundred markets with over two thousand stores worldwide. Zara is one of eight brands that are owned by Inditex Group, the largest apparel retailer in the world. According to 2019 financial statements, Inditex...

05 Aug 2020

SWOT Analysis - H&M

Case study - 5 pages - Fashion and ready to wear marketing

The Hennes and Mauritz group is known globally as H&M, an extremely popular fast fashion brand. Currently H&M operates five thousand stores, including E-commerce platforms, across more than seventy countries. High stock turnover rate ensures that the company sets and keeps up with the latest...

04 Aug 2020

PESTEL Analysis - Zara

Case study - 4 pages - Fashion and ready to wear marketing

- One of the world's best-known brands - One of the largest international fashion companies - The third-largest brand in the apparel industry - Inditex brand clothing line, a world leader in textile manufacturing - Several chains of shops - Head...

03 Aug 2020

Marketing Mix - L'Oreal

Case study - 4 pages - Fashion and ready to wear marketing

L'Oréal is a French multinational company and the largest in the world specializing in the cosmetics and beauty sector. It was founded in 1909 by Eugène Paul Louis Schueller. The group has its operational headquarters based in Clichy, in the Hauts-de-Seine, and its main office in Paris. With...