SWOT Analysis - H&M

Lexie d.

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SWOT Analysis - H&M

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H+M, HM, H and M SWOT analysis, SWOT analysis, COS, Monki, Weekday, Other Stories, Cheap Monday, HM Home, ARKET, ready to wear, fashion, Erling Presson, Hennes and Mauritz, Zara

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Abstract
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Abstract

The Hennes and Mauritz group is known globally as H&M, an extremely popular fast fashion brand. Currently H&M operates five thousand stores, including E-commerce platforms, across more than seventy countries. High stock turnover rate ensures that the company sets and keeps up with the latest fashion trends, thus making it a favorite choice for many consumers. H&M has a versatile fashion range that provides customers with abundant choice of clothing for everyday casual wear, sportswear, smart event clothing as well as shoes and accessories. With fifty-one active online markets, H&M is ever so popular in current times where consumers are technologically savvy, and many prefer to do their shopping from the comfort of their homes.

Introduction
1. H&M Company
2. H&M Company Background
SWOT Analysis
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats

Extract

[...] A diverse product range allows H&M to appeal to many customers with differing preferences and provides the company with many platforms on which to improve, expand or reduce product production. The 2020 Coronavirus pandemic poses many challenges for business, but H&M can capitalize on these circumstances by strengthening online platforms to increase online shopping sales and customer satisfaction. References H&M Group. https://hmgroup.com/ E. Paton a Fashion Giant, Has a Problem: $ 4.3 Billion in Unsold Clothes. The New York Times. Online at: https://www.nytimes.com/2018/03/27/business/hm-clothes-stock-sales.html. [...]

[...] This is something that H&M can make use of, even though certain stores had to close temporarily due to the pandemic, H&M's recent past investments into technological advancement of their online stores should now realize their benefit. With more people turning to online shopping H&M will still be able to make sales and has the opportunity to reach more customers by advertising online. Threats H&M has strong competitors in its industry. The company must not let its guard down when keeping up with trends in order to stay relevant and supported by consumers. Fashion trends are heavily reliant on marketing strategies. [...]

[...] Compared to its competitors, H&M has too much inventory on hand. Zara clothing store is considered a competitor of H&M. A 2018 study comparing the two companies concluded that even though H&M's products are cheaper than Zara's, its inventory turnover ratio indicates that average time to sell a product is 138 days, whereas Zara's average is 88 days. H&M is challenged with the pressure of keeping up to date with fashion trends and inventory control; otherwise it will fall behind competitors and lose customers as well as accumulating out of trend stock on hand. [...]

[...] Finance in the lab Levels of inventory: Zara vs. H&M. Financial Controlling Tools and Articles. Astra. Online at: https://www.financeinthelab.com/level-of-inventory-zara-vs-hm/ H. Bhasin SWOT Analysis of H&M. Marketing91. Online at: https://www.marketing91.com/swot-analysis- hm/#:~:text=Diversified%20global%20 presence%3A%20H%26M%20has, company%20to%20minimise%20business%20risks. UKEssays Supply Chain and Outsourcing. Online at: https://www.ukessays.com/essays/economics/multinational-corporations-and- global-outsourcing-handm-in-bangladesh-economics-essay.php?vref=1 L. Stack H&M Apologizes for ‘Monkey' Image Featuring Black Child. [...]

[...] New York Times. Online at: https://www.nytimes.com/2018/01/08/business/hm-monkey.html E. Cranley H&M's CEO says that climate activists are encouraging people to stop consuming which poses a terrible threat to the fashion industry. Business Insider. Insider Inc. [...]

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