PESTEL analysis Disney, film industry, amusement parks, film productions, film industry sector, legal, Walt Disney Company, animation sector, entertainment company
Disney is the short name commonly used for The Walt Disney Company', an American company originally operating in the animation sector since 1923. Then over the years, they achieved successes in the entertainment sector in general. In 2012, it became the world's leading entertainment company, with a presence in the media, the film industry, amusement parks and related products related to its film productions.
In 2018, the Disney company, all sectors combined, represented a turnover of 59.43 billion euros against 33.75 billion euros in 2006. This meteoric and almost incessant increase in Disney's turnover is linked to the group's strategy, which is largely based on external growth. In recent years, Disney has bought out its competitors in the production of animated films: Pixar, 21st Century Fox and more recently non-animated: Lucasfilm. But, since 2019, Disney has been in trouble and shows losses in 2020.
[...] PESTEL Analysis of Disney A. Political Optimization of subsidies and fiscal policies The Disney business is closely tied to foreign policy. For the past thirty years, and following its rise in the global market, the company has been courted by various countries for temporary or long-term geographic installations. Indeed, Disney regularly receives subsidies for the making of its films or for the installation of these amusement parks. These countries relate to European and American countries. No data for Asia was found. [...]
[...] This image coexists with that of a company focused on nature and sustainable development: the latest developments in its parks, while no legal obligation exists, attest to this. Since 2020, the model built by Disney has, however, been severely damaged by the health crisis. After losses in 2020, the losses are sure to continue worldwide for 2021. The crisis has already resulted in the closure of an iconic film studio, which has not received subsidies to survive. In this context, the question of the economic model built by Disney is real: what to think of a model, part of which is constantly in the deficit? [...]
[...] PESTEL Analysis - Disney I. Introduction A. Disney Disney is the short name commonly used for ‘The Walt Disney Company', an American company originally operating in the animation sector since 1923. Then over the years, they achieved successes in the entertainment sector in general. In 2012, it became the world's leading entertainment company, with a presence in the media, the film industry, amusement parks and related products related to its film productions. B. Market Data In 2018, the Disney company, all sectors combined, represented a turnover of 59.43 billion euros against 33.75 billion euros in 2006. [...]
[...] The target today remains family but is expanding to all family members. The home site, therefore, links to films and series intended for the general public and not only animated films. Diversification is gradual. In 1984, the company created a subsidiary for this purpose, Touchstone years later, Disney produced Star Wars. Despite this diversification, the target remains mainly the family, whether for film production or for theme parks. In addition, the brand promotes diversity by including people from different countries in its productions. [...]
[...] The last vector to show the consideration of the ecological value by Disney consists in the creation of production of films on the theme. The founder of Disney was deeply the environmentalist, which can be felt from the first productions of the company, often evoking themes related to nature. This interest was confirmed and subsequently developed with the creation of Disney Nature in 2008. The goal: to make films on the theme. F. Legal In the film industry sector, the main issue is related to copyright and consumer piracy of different films, right from their theatrical release. [...]
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