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Course material in Marketing theories

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05 Nov 2015

Market analysis

Course material - 3 pages - Marketing theories

Age/Size/Structure of the population (the market of sewing machines is affected by the smaller size of families and by increasing women employment) - The ageing population has an influence on health budgets. - Social categories or/and average level of income (more unemployment...

05 Nov 2015

Introduction to marketing

Course material - 7 pages - Marketing theories

First marketing courses were given in the USA at the beginning of the 20th century, in 1902 at the Michigan University by E. Jones and in 1905 in Ohio State University by J. Hagerty. These economists were specialized in agricultural markets. With data from local governments, they taught a mix of...