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Practical guides in marketing theories

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10 Oct 2021

Benchmark: Definition and Applications of Benchmarking

Practical guide - 4 pages - Marketing theories

Developed in the 1980s, benchmarking is a practice regularly used by companies, in particular, large groups who want to measure the performance of their products or processes compared to their competitors. It is a tool for achieving many objectives, such as obtaining or maintaining a leading...

24 Feb 2021
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How to conduct market research

Practical guide - 7 pages - Marketing theories

In 5 phases of marketing, market research is one of the tools that correspond to phase 1: knowing the market. It is about collecting reliable market information at times when strategic decisions have to be made, for example: before launching a new product or activity, before opening a new...

25 Jan 2021
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SWOT - history, presentation, creation

Practical guide - 6 pages - Marketing theories

In a world where competition is getting tougher, every company, whatever its type and size, must set itself apart from its competitors to achieved success. This goal requires constant innovation and flawless decisions so that every step is optimised towards success. From this, the debate becomes...