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Practical guide in Marketing theories

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24 Feb 2021

How to conduct market research

Practical guide - 7 pages - Marketing theories

In 5 phases of marketing, market research is one of the tools that correspond to phase 1: knowing the market. It is about collecting reliable market information at times when strategic decisions have to be made, for example: before launching a new product or activity, before opening a new...

25 Jan 2021

SWOT - history, presentation, creation

Practical guide - 6 pages - Marketing theories

In a world where competition is getting tougher, every company, whatever its type and size, must set itself apart from its competitors to achieved success. This goal requires constant innovation and flawless decisions so that every step is optimised towards success. From this, the debate becomes...