BCG matrix, Coca-Cola, Coca-Cola company, American company, soft drinks, syrups, diet sodas, non-alcoholic drinks, Franck Robinson, Coca-Cola brand, American culture, Minute Maid, Fanta, Sprite, communication of Coca-Cola, politics of Coca-Cola
Coca-Cola Company, an American company that produces and distributes syrups for making soft drinks, is a brand that can be recognised at a glance thanks to the shape of its bottles or even its logo. Consumed and appreciated by all, this company is mainly positioned in the soft drinks market as a world leader despite the strong competition present in this market. This one seduces its consumers thanks to its many brands of drink, to the multitude of flavours offered as well as to certain modifications made such as Coca-Cola Zero and diet sodas, in order to satisfy its consumers who, care about their health.
[...] These products have not been accepted by consumers and, therefore, in the market and can easily disappear. This is the last phase of a BCG matrix, and the drinks mentioned above represent very little market share for the Coca-Cola Company and whether they bring in very little or no income. The company will surely choose to withdraw them from the market and the shelves and stop production. Moreover, be aware that some products can also cost the company money if despite a bad production/sales ratio, no action has been taken. [...]
[...] This is surprising, especially when we know that these are the most important beverage brands after the flagship product ‘Coca-Cola classic'. On the other hand, we find that, in fact, the product confirmed to be a star product is actually still ‘Kinley' water, while the company is known primarily for its soft drinks. And finally, with regard to the iconic product of the Coca-Cola Company, which incidentally takes its name from the founding brand, Coca-Cola classic, can easily become a dilemma product when it comes to the most famous and consumed product in the world. [...]
[...] The matrix is divided into 4 categories - Stars: These are products that hold a significant market share as well as a strong growth rate. They also generate considerable income for the company. These products are considered important, given the high number of sales. Especially since these products are generally self-financing. As their name suggests, they are usually represented by a star. - Cash cow: This is a product positioned in a market with a low growth rate but with strong market shares. [...]
[...] These are the featured or ‘star' products of the Coca-Cola brand. Demand for the aforementioned products of this brand is strong and therefore demanded by consumers. The demand for its products is higher than other products of the brand. B. Cash Cow These are Coca-Cola brand products that are already very well-known and reputable among consumers, which saves them the trouble of looking for information on these products before buying them. Products such as Coca- Cola Classic, which is the brand's flagship product, and which has a large market share with little growth. [...]
[...] This recipe was inspired by Bordeaux wine mixed with coca leaves. However, the city of Atlanta is deprived of the sale of alcohol for 2 years, and John Pemberton finds himself forced to offer a non-alcoholic drink, but keeping the main ingredient, cola, which can satisfy customers who had already been enticed by the ‘French Wine Coca' and which gives a minimum of its effect. At the end of the 19th century, Pemberton became a partner of Franck Robinson, and from there the Coca-Cola brand emerged. [...]
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