PESTEL Analysis - Facebook
Case study - 5 pages - Brand management
What started out as a small Harvard School social-networking platform has turned into what we know as Facebook today, who could have predicted what a global phenomena Mark Zuckerberg had created back in February 2004. At the age of just 23, Mr Zuckerberg was attending Harvard University studying...
Nutella marketing comparison between Japan and France
Case study - 26 pages - Brand management
- Created in 1946 by the Ferrero family in Alba, Italy - Originally sold as “La Tartinoise” in France - They tried to make chocolate with nuts for the first time - Renamed Nutella in 1964 - France is the biggest consumer of Nutella in...
PESTEL Analysis - Häagen-Dazs
Case study - 5 pages - Brand management
In the 1920s Reuben Mattus worked for his mother's ice-cream business, he would go around on a horse-drawn wagon in the streets of the Bronx, New York, selling ice cream and fruit ice pops. He continued to do this as the business expanded and in 1960, along with his wife Rose, they decided to...
The marketing strategy and business model of Heineken
Case study - 6 pages - Brand management
Heineken was founded in 1863 in Amsterdam by a man named Gerard A. Heineken. While the Dutch brewing business was in decline, Heineken purchased a brewery for an excellent price and, as a result of the high quality products he produced, eventually received international acclaim for the Heineken...
Absolut Vodka brand mangament
Case study - 25 pages - Brand management
Absolut Vodka is a reference in the premium vodka sector. If the product is more than 100 years old, on the contrary the brand is a recent creation. The 17th of April 1979, Ahus, little Swedish village located at six hundred kilometers of Stockholm, is living without being aware of it an...
