PESTEL analysis, Facebook, social media, GAFA, WhatsApp, Apple Inc, Google, Amazon, Snapchat, Linkedin, Twitter, Instagram, Facebook Messenger, Telegram
What started out as a small Harvard School social-networking platform has turned into what we know as Facebook today, who could have predicted what a global phenomena Mark Zuckerberg had created back in February 2004. At the age of just 23, Mr Zuckerberg was attending Harvard University studying psychology. Having developed a number of social networking websites such as Coursematch, which matched students taking the same degree, to Facemash which rated the attractive-ness of people, he wanted to create a platform where people could stay connected.
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