PESTEL Analysis, Häagen-Dazs, gelato, ice cream, Reuben Mattus, dairy product, Nestle, milkman, GMO products, Love Creative
In the 1920s Reuben Mattus worked for his mother's ice-cream business, he would go around on a horse-drawn wagon in the streets of the Bronx, New York, selling ice cream and fruit ice pops. He continued to do this as the business expanded and in 1960, along with his wife Rose, they decided to create a new company which would allow him to realise his vision of creating the finest ice cream in the world.
The motto of the company is "We find the purest and finest ingredients in the world and craft them into the best ice cream". In 1961 they offered only three ice cream flavours vanilla, chocolate and coffee; today the popular brand has more than 50 different flavours to choose from. Reuben's aim was to create a unique ice cream experience for its customers by offering innovative flavours and providing a premium frozen dessert experience. It took a further six years for this ice cream connoisseur to find just the right strawberries to launch his latest flavour.
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